Side-by-side: Webflow Optimize vs Humblytics A/B testing
What each option offers for running experiments on a Webflow site.
Humblytics vs Webflow Optimize in one sentence: Webflow Optimize splits whole-page variants and personalizes on higher-tier plans; Humblytics tests any element — headlines, CTAs, images, sections — on any plan and adds cookie-free analytics, heatmaps, funnels, and Stripe-verified revenue attribution so you see which variant earns real dollars.
When each wins: Webflow Optimize wins for page-level splits without leaving the Designer. Humblytics wins when you need element-level tests, heatmaps per variant, and proof that a variant moved revenue — without an enterprise plan.
Everything you need to run experiments on Webflow
See where users click, where they stop scrolling, where funnels leak, and which page changes lift revenue — all from one lightweight, cookie-free script.
A/B Split Testing
Ship a variant in 60 seconds, no dev queue. Every test is scored on the Stripe revenue it produced, not click proxies.
Funnel Analytics
See exactly where revenue leaks. Pinpoint the step where buyers drop off, before they reach checkout.
Revenue Attribution
Tie ad spend to real Stripe payouts. ROAS by channel, campaign, and keyword, not last-click guesses.
API for Agents
Point Claude or Codex at the funnel. One REST call per metric, so your agent reads the data and ships the test.
Real-Time Analytics
See every click, form, and pageview as it happens. Cookie-free, no sampling, no 24-hour lag.
No Consent Banners
Cookie-free by default. No consent banner, GDPR-safe, full signal kept.
Built to stay out of the way
36 KB script, async-loaded and CDN-served. It never blocks render.
Why we built Humblytics
Webflow teams ship beautiful sites fast, then guess what to change. Webflow Optimize unlocks A/B testing and AI personalization — but it's gated to higher-tier plans and scoped to page-level variants.
Humblytics lets you test individual headlines, CTAs, hero images, or pricing sections with a visual editor on top of your live Webflow site — no plan upgrade, no duplicated pages, no consent banner.
And because every variant is tied to Stripe revenue, not clicks, you apply the winner that actually made money. This is revenue-based A/B testing — and Claude or Codex can run the loop over our REST API. All from $19/mo.
One platform, plans that scale with you.
Every plan includes heatmaps, funnels, visual A/B editor, and cross-domain tracking.
For solo marketers validating one revenue leak.
14-day free trial · No credit card
Everything you need to validate:
- 10K events/mo · 5 websites
- 1 A/B test · 1 funnel · 1 heatmap
- 25 AI insights/mo
- Meta & Google Ads attribution
- Property API access
For teams letting Claude or Codex operate the loop.
14-day free trial · No credit card
Everything in Plus, plus:
- 500K events/mo
- Unlimited websites
- 5 A/B tests · 5 funnels · 5 heatmaps
- 200 AI insights/mo
- Agent API — run Humblytics from Claude or Codex with 12 open-source skills
- All ad connectors (Meta, Google)
For growth teams running 10+ experiments a month.
Everything in Business, plus:
- 1M events/mo
- Unlimited A/B tests, funnels & heatmaps
- 1,000 AI insights/mo
- 5 team members
- Priority AI processing
Running an agency or managing enterprise accounts?
Custom events, unlimited team members, dedicated specialist, and SLA-backed support.
What counts as an event?
Pageviews, clicks, and form submits — auto-tracked from one script. Heatmap interactions are bundled into pageviews.
What if I exceed my limit?
Tracking keeps running. We email you before you hit the cap. Add-ons cover overflow at $39 per 1M events.
Can I cancel anytime?
Yes — month-to-month, cancel in two clicks. The 14-day trial requires no credit card.
Add-ons & overflow pricing
Extra Data Events $39/mo per 1M events
Scale tracking beyond your plan limit
Extra Seats $9/mo per seat
Add team members to any plan
Compare all features across plans
| Feature | Plus | Business | Scale |
|---|---|---|---|
| Analytics | |||
| Events / month | 10K | 500K | 1M |
| Websites | 5 | Unlimited | Unlimited |
| Cookie-free tracking | |||
| Cross-domain tracking | |||
| Revenue tracking (Stripe) | |||
| Testing & Optimization | |||
| A/B split tests / month | 1 | 5 | Unlimited |
| Funnels | 1 | 5 | Unlimited |
| Heatmaps | 1 | 5 | Unlimited |
| Visual A/B editor | |||
| Agent & API | |||
| API access | |||
| AI insights / month | 25 | 200 | 1,000 |
| Agent API (Claude · Codex) | — | ||
| Priority AI processing | — | — | |
| Ad attribution | |||
| Meta & Google Ads | |||
| Form connectors | |||
| Team | |||
| Team members | 1 | 1 | 5 |
| Email support | |||
All plans include heatmaps, funnels, visual A/B editor, cookie-free tracking, and public share links.
Webflow A/B Testing FAQ
Common questions about A/B testing on Webflow with Humblytics.
Test any element. Score it in revenue.
Visual editor, heatmaps per variant, funnels, and Stripe revenue attribution — included on every plan. Launch your first A/B test in 60 seconds.