Quick Start Guide
- • Fill required fields → URL generates automatically
- • Use consistent naming (no spaces, use _ or -)
- • Copy and use in your campaigns
Generated UTM URL
Understanding UTM Parameters
Source
Identifies which site or platform sent the traffic. Examples: google, facebook, newsletter, linkedin
Medium
The marketing medium or channel type. Examples: cpc, social, email, organic, referral
Campaign
The specific campaign name or promotion. Examples: spring_sale, product_launch, black_friday
Term
Keywords for paid search campaigns. Helps track which keywords drive traffic and conversions.
Content
Differentiates similar content or links in the same ad. Great for A/B testing ad creatives.
ID
A unique campaign identifier for tracking in your CRM or marketing automation platform.
More free tools
Calculators and audits for testing, ads and revenue. Free, no account needed.
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Calculate your cost per thousand impressions for display, social, and video ads.
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Calculate your cost per click from total ad spend and clicks.
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Calculate your click-through rate from clicks and impressions. Benchmark against industry averages.
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Calculate your return on ad spend from revenue and ad cost.
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Calculate your conversion rate from visitors and conversions with industry benchmarks.
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Calculate your social media engagement rate for Instagram, TikTok, YouTube, and more.
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Calculate how much traffic, conversions, and revenue your analytics misses due to cookie banners and ad blockers.
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Calculate your CAC from marketing and sales spend. See your LTV:CAC ratio to know if growth is sustainable.
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Calculate how much revenue each customer generates over their lifetime. See your LTV and LTV:CAC ratio.
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Open toolAI A/B Test Ideas Generator
Get AI-powered A/B test recommendations for any page with specific hypotheses and expected impact.
Open toolTrack what your UTM links actually drive.
You tagged the links, now see the full picture. Humblytics connects UTM campaigns to real Stripe revenue, so you know exactly which ads, emails, and posts drive paying customers.
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