Quick Start Guide
- • Fill required fields → URL generates automatically
- • Use consistent naming (no spaces, use _ or -)
- • Copy and use in your campaigns
Generated UTM URL
Understanding UTM Parameters
Source
Identifies which site or platform sent the traffic. Examples: google, facebook, newsletter, linkedin
Medium
The marketing medium or channel type. Examples: cpc, social, email, organic, referral
Campaign
The specific campaign name or promotion. Examples: spring_sale, product_launch, black_friday
Term
Keywords for paid search campaigns. Helps track which keywords drive traffic and conversions.
Content
Differentiates similar content or links in the same ad. Great for A/B testing ad creatives.
ID
A unique campaign identifier for tracking in your CRM or marketing automation platform.
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Calculate your cart abandonment rate and potential revenue recovery.
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Calculate your cost per thousand impressions for display, social, and video ads.
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Calculate your cost per click from total ad spend and clicks.
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Calculate your return on ad spend from revenue and ad cost.
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Calculate your conversion rate from visitors and conversions with industry benchmarks.
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Calculate your social media engagement rate for Instagram, TikTok, YouTube, and more.
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Calculate how much traffic, conversions, and revenue your analytics misses due to cookie banners and ad blockers.
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Calculate your CAC from marketing and sales spend. See your LTV:CAC ratio to know if growth is sustainable.
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Get AI-powered A/B test recommendations for any page with specific hypotheses and expected impact.
Try itTrack what your UTM links actually drive.
You tagged the links — now see the full picture. Humblytics connects UTM campaigns to real Stripe revenue, so you know exactly which ads, emails, and posts drive paying customers.