How much does VWO cost compared to Humblytics?

VWO prices by monthly tracked users via an on-site slider, and its paid tiers are routed through a sales demo rather than a public flat price. Humblytics publishes flat pricing: $79/mo for Business with the full feature set and $279/mo for Scale. Marketing Engineering is a separate managed service. You pay for traffic, not features.

Does VWO require a cookie consent banner?

VWO relies on cookies for visitor tracking, so EU traffic typically requires a consent banner and GDPR configuration. Humblytics attributes traffic with first-party UTM and session data matched to Stripe payments; confirm your own consent obligations with counsel.

Can Humblytics measure the revenue impact of a test?

Yes. Humblytics connects to Stripe and attributes revenue to each variant, so you apply the winner that actually earned the most money, not the one with the most clicks. VWO tracks goals and can attach revenue at the test level, but doesn't tie variants to verified Stripe charges the same way.

Can an AI agent run A/B tests in Humblytics?

Yes. Connect the hosted MCP server to Claude or Codex and your agent reads funnel data, ranks test ideas by expected revenue, creates a split test, and stops it at significance. Promoting a winner stays a human decision. VWO ships an MCP server too, though it covers VWO FME, its feature-management product, rather than Web A/B Testing. The more useful question isn't whether an agent can connect, it's what the answer resolves to: Stripe-verified revenue here, configured test goals there.

Humblytics vs VWO, A/B Testing Scored in Revenue (2026)

Updated July 2026

Humblytics vs VWO: which should you choose?

VWO is a mature CRO suite (A/B testing, heatmaps, session replay, surveys) built for mid-market and enterprise teams, priced by monthly tracked users behind a sales call and reliant on cookies. Humblytics bundles web analytics, no-code A/B testing, heatmaps, funnels, and Stripe-verified revenue attribution in one script from $79/mo. VWO ships an MCP server too, but it covers VWO FME, its feature-management product, rather than Web A/B Testing. Pick VWO for deep enterprise personalization; pick Humblytics to score tests in real revenue without an enterprise contract.

How Humblytics compares to VWO

When each wins: VWO wins for large teams that need server-side experimentation and enterprise personalization. Humblytics wins for marketers and agencies who want fast, flat-priced testing tied directly to revenue, and an agent that can run it.

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FeatureHumblyticsVWO

No-code visual A/B testing

Built-in web analyticsIncludedLimited

Heatmaps

Session replay

Server-side experimentation (SDKs)

Multi-step funnels

Winners scored in Stripe revenuePer variantTest-level goals

MCP server for agents (Claude or Codex)Reads the funnel, ships the testVWO FME only

What an agent's result is based onStripe-verified revenueConfigured test goals

Auto-stops at 95% confidence

Published pricing$79/moQuote only

No sales call to start

Every plan gets every tool.

Analytics, heatmaps, funnels, A/B testing and revenue attribution on every plan. Start with 14 days free.

Business

Scale

$239

Save $480

Per month, billed $2,868 yearly

For growing teams and several brands with more volume.

1M events/month
Unlimited active A/B tests, funnels & heatmaps
5 team members
Everything in Business, at higher volume

Book a demo

14-day trial available

Enterprise

Custom

Get a custom quote

For organizations with custom capacity and support needs.

Unlimited events and feature usage
Unlimited team members and data retention
Custom API and integrations
Priority support and dedicated specialist

Talk to sales

Scale1M events · 5 team members$239/mo EnterpriseCustom capacity and supportCustom

Frequently Asked Questions.

Common questions, answered.

See all questions

Yes, for marketers and agencies. Humblytics covers the core VWO use cases (no-code A/B testing, heatmaps, funnels) and adds web analytics plus Stripe-verified revenue attribution in one script from $79/mo. VWO remains the stronger pick for large enterprises that need server-side experimentation and personalization.

No enterprise contract needed.

Launch your first A/B test without a developer and score it in real Stripe revenue. From $79/mo.

Start free trial Book a demo

14-day trial · Card required to start · Cancel anytime

/pricing · headline testWinner found

Control$1.12

Variant B$1.79

+59.4%revenue per visitor · 95% confidence

A/B testing scored in revenue, not clicks.