Every step, ranked by the Stripe revenue leaking out of it.
A drag-and-drop builder, per-step drop-off priced in real Stripe revenue, cross-domain tracking from ad click to checkout, and any-cohort slicing — one dashboard, or one REST call your agent drives.
Where the funnel leaks
Every step priced in Stripe dollars. The biggest revenue leak surfaces first — not the biggest drop in percent.
Build any funnel
Drag 3 steps or 12 — page views, clicks, form submits. Drop a step, it recomputes.
Stitch every domain
One funnel from landing to app to checkout.stripe.com — cookie-free, no shared IDs.
Slice any cohort
Google Ads vs organic, mobile vs desktop, EU vs US. No SQL.
Claude finds the leak
Point Claude or Codex at the funnel — it ranks every leak by Stripe revenue and ships the fix. One REST call per step.
Which funnel step is losing the most revenue, and what do we test first?
Checkout loses 61% of trials worth $14,200/mo — your biggest leak. Ship an A/B test that moves card entry above the fold.
Plugs into the stack you already run
Any payment funnel (Stripe, Whop, Foxy), both ad platforms (Google, Meta), and your CMS or newsletter (Webflow, Framer, Shopify, Beehiiv, Kit). One script reads them all.
Why we built Humblytics
You know your conversion rate. But you don't know where you're losing people. Is it the landing page? The pricing page? The checkout? Somewhere in between?
GA4 funnels take 30 minutes to configure and break the moment you rename a page. Mixpanel charges per event. And none of them let you go from “we're losing 40% at step 3” to “here's the A/B test that fixed it” without switching tools.
Humblytics funnels let you build multi-step conversion paths in minutes. See exact drop-off percentages at every step. Then run A/B tests on the leaky steps — and attribute real Stripe revenue to the improvements.
No cookies. No complex event configurations. Just clear visibility into your entire conversion path, from first visit to confirmed purchase — or hand the install prompt to Claude or Codex and let your agent diagnose the leak.
Teams optimizing their funnels
See how marketing teams use Humblytics funnels to find drop-off points and increase conversion rates.
“Heatmaps showed 70% of users never scrolled to our booking button. We moved it, conversion jumped, and we shipped 15 tests in 90 days with zero dev tickets.”
Read story“A benefit-oriented copy test drove a 63% higher conversion rate, and the attribution data floored my Meta ads agency.”
Read story“A/B testing across every client site lifted conversion rates by 28%, rolled out in a week with no per-site dev work.”
Read story“A/B testing runs our entire high-ticket funnel. The attribution shows exactly which variant moves real revenue. It's how we drive over $1M a month.”
Read story“Our landing page booking conversion went from a modest 2% to 8% in just three months with their A/B testing.”
Read story“Humblytics is now our preferred analytics tool for our agency and clients. Unmatched in speed, robustness, and user experience.”
Read storyFrom install to verified revenue in three steps.
No data team, no deploy queue. The whole loop runs from one script and one editor.
Install one line of script.
Paste one async tag on Webflow, Framer, Shopify, WordPress, or custom HTML. Analytics, heatmaps, and A/B testing turn on together — no tag manager.
Ship a variant. No dev ticket.
Click any element in the visual editor — copy, button, or layout — and split traffic live. The variant ships in minutes, no deploy.
See the verified dollar lift.
Every winning variant ties to the actual payment it produced. Optimizely and VWO stop at the conversion event — Humblytics credits the dollar.
Every plan gets every feature. Pay for traffic, not features.
Heatmaps, funnels, visual A/B editor, and cross-domain tracking ship with the $19 plan. Upgrade when you outgrow the pageview cap — not when you need the tool you were promised.
For solo marketers validating one revenue leak.
14-day free trial · No credit card
Everything you need to validate:
- 10K events/mo · 5 websites
- 1 A/B test · 1 funnel · 1 heatmap
- 25 AI insights/mo
- Meta & Google Ads attribution
- Property API access
For teams letting Claude or Codex operate the loop.
14-day free trial · No credit card
Everything in Plus, plus:
- 500K events/mo
- Unlimited websites
- 5 A/B tests · 5 funnels · 5 heatmaps
- 200 AI insights/mo
- Agent API — run Humblytics from Claude or Codex with 12 open-source skills
- All ad connectors (Meta, Google)
For growth teams running 10+ experiments a month.
Everything in Business, plus:
- 1M events/mo
- Unlimited A/B tests, funnels & heatmaps
- 1,000 AI insights/mo
- 5 team members
- Priority AI processing
Running an agency or managing enterprise accounts?
Custom events, unlimited team members, dedicated specialist, and SLA-backed support.
What counts as an event?
Pageviews, clicks, and form submits — auto-tracked from one script. Heatmap interactions are bundled into pageviews.
What if I exceed my limit?
Tracking keeps running. We email you before you hit the cap. Add-ons cover overflow at $39 per 1M events.
Can I cancel anytime?
Yes — month-to-month, cancel in two clicks. The 14-day trial requires no credit card.
Add-ons & overflow pricing
Extra Data Events $39/mo per 1M events
Scale tracking beyond your plan limit
Extra Seats $9/mo per seat
Add team members to any plan
Compare all features across plans
| Feature | Plus | Business | Scale |
|---|---|---|---|
| Analytics | |||
| Events / month | 10K | 500K | 1M |
| Websites | 5 | Unlimited | Unlimited |
| Cookie-free tracking | |||
| Cross-domain tracking | |||
| Revenue tracking (Stripe) | |||
| Testing & Optimization | |||
| A/B split tests / month | 1 | 5 | Unlimited |
| Funnels | 1 | 5 | Unlimited |
| Heatmaps | 1 | 5 | Unlimited |
| Visual A/B editor | |||
| Agent & API | |||
| API access | |||
| AI insights / month | 25 | 200 | 1,000 |
| Agent API (Claude · Codex) | — | ||
| Priority AI processing | — | — | |
| Ad attribution | |||
| Meta & Google Ads | |||
| Form connectors | |||
| Team | |||
| Team members | 1 | 1 | 5 |
| Email support | |||
All plans include heatmaps, funnels, visual A/B editor, cookie-free tracking, and public share links.
Funnel Analysis FAQ
Common questions about funnel analysis with Humblytics.
Find the step that's bleeding revenue.
Build funnels in minutes, spot the drop-off, and test the fix — all in one platform. Or hand the install prompt to Claude or Codex and let your agent diagnose the leak.