[ Funnel Analysis ]

See where visitors drop off and why

Multi-step conversion tracking that shows exactly where visitors abandon your funnel. Spot bottlenecks, test fixes, and attribute revenue to every step.

Trusted by 2,000+ marketing teams running conversion experiments

Mekaa
Matchday
Waking Digital
UI Collective
Wakeford Digital
Reflow
Coderhouse
Prospactive

Agentic Visual Editor

An AI-powered no-code editor that pulls context from your traffic, site info, and connected integrations to suggest and apply changes to styling, content, and design patterns — no code required.

End-to-End Analytics

Web traffic, live visitors, top pages, and revenue — all in one privacy-first dashboard.

Agent API

Connect your agent to Humblytics. Query analytics, run tests, and get recommendations — works with any LLM.

Agent Suggestions

Features

From landing page to purchase — every step visible

Build multi-step funnels, spot drop-off patterns, and connect each step to real revenue. Then test fixes with built-in A/B testing.

A/B Split Testing

Launch tests that track real purchases, not just clicks. Go live in 60 seconds, no developer needed.

Pricing Page CTA
Improvement59.4%
Variant B wins
Control3.2%1,547 conversions
Variant B 5.1%2,459 conversions
Statistical Confidence95%
Sample size4,821 / 5,000
Running 14 daysMar 10 – 24, 2026

Funnel Analytics

See where revenue leaks from your funnel. Pinpoint the exact step where buyers drop off.

Checkout Funnel
Conversion Rate11.1%
1,423 purchases
Entered12,847
Dropped11,424
Funnel Steps
Homepage12,847
Product8,234
Cart3,102
Purchase1,423

Revenue Attribution

Connect ad spend to real Stripe revenue. See which campaigns pay for themselves.

Revenue from ad spend this month: $25,340 attributed.
View @
Google Ads$12,340
Tab
Meta Ads$4,800
Organic$8,200
Direct$2,400
Referral$1,200
5 sources
to navigate

API for Agents

Ask “Why did conversions drop?” and get data-backed answers in seconds.

S
Sarah M.
6:32 pm
Why did conversions drop last week? The pricing page bounce rate seems high.
Analyze
Pricing page lost $4,200 in revenue — 68% of visitors exit before checkout. Recommend A/B testing the CTA placement.
Brief
Details
Actions

Real-Time Analytics

See every click, form submit, and page view as it happens. No cookies required.

No Consent Banners

Cookie-free analytics. GDPR compliant out of the box.

Zero Performance Hit

36 KB async script. Less than 1 point Lighthouse impact.

Script Size
36 KB / 300 KB avg12%
Lighthouse Impact< 1 point

You know your conversion rate. But you don't know where you're losing people. Is it the landing page? The pricing page? The checkout? Somewhere in between?

GA4 funnels are painful to configure and even harder to read. Mixpanel charges per event. And none of them let you go from “we're losing 40% at step 3” to “here's an A/B test to fix it” without switching tools.

Humblytics funnels let you build multi-step conversion paths in minutes. See exact drop-off percentages at every step. Then run A/B tests on the leaky steps — and attribute real Stripe revenue to the improvements.

No cookies. No complex event configurations. Just clear visibility into your entire conversion path, from first visit to confirmed purchase.

Teams optimizing their funnels

See how marketing teams use Humblytics funnels to find drop-off points and increase conversion rates.

MatchDay HealthCase Study

MatchDay Health used Humblytics to scale revenue 7× in 90 days with heatmap-driven redesigns and agent-generated A/B tests.

Read Case Study

Heatmaps showed 70% of users never scrolled to see our booking button. We moved it. Conversion jumped immediately. Then we ran 15 tests in 90 days — without our dev team touching a single one.

Jani T
Jani TCo-Founder, MatchDay Health

Humblytics has been a game-changer for my clients' websites. The easy-to-use A/B testing feature helped us increase conversion rates by 28% on our latest project.

Andrew
AndrewCo-Founder, Dedication Agents

Humblytics is our preferred analytics tool for our agency and clients. Unmatched in speed, robustness, and user experience — perfectly serving our needs as a growing agency.

Diego
DiegoFounder, Reflow
Simple, Transparent Pricing

One platform, plans that scale with you.

Every plan includes heatmaps, funnels, visual A/B editor, cross-domain tracking, and GDPR compliance.

Most Popular

Business

For teams ready to optimize conversions with AI workflows

$79/month

Billed monthly

  • 500K Events
  • Unlimited Websites
  • 5 A/B Split Tests
  • 5 Funnel Tracking
  • 5 Heatmaps
  • Revenue Tracking
  • Cross-Domain Tracking
  • 200 AI Insights/month
  • Unlimited AI Workflows
  • Unlimited Ad Connectors
  • API Access
Start free trial

14-day free trial · No credit card required

Scale

For growing teams that need unlimited testing and priority processing

$279/month

Billed monthly

  • 1 Million Events
  • Unlimited Websites
  • Unlimited A/B Split Tests
  • Unlimited Funnel Tracking
  • Unlimited Heatmaps
  • Revenue Tracking
  • Cross-Domain Tracking
  • 5 Team Members
  • API Access
  • 1,000 AI Insights/month
  • Unlimited AI Workflows
  • Unlimited Ad Connectors
  • Priority AI Processing
Book a demo

14-day free trial · No credit card required

Enterprise

For large teams and agencies with custom requirements

Custom

Tailored packages

  • Unlimited Events
  • Unlimited Feature Usage
  • Unlimited Team Members
  • Unlimited Data Retention
  • Custom API & Integrations
  • Priority Support
  • Dedicated Account Specialist
  • Unlimited AI Insights
  • Unlimited Custom Workflows
  • Unlimited Connectors
  • Priority AI Processing
  • SSO/SAML + SOC2 Compliance

Add-ons

Extra Data Events $39/mo per 1M events

Scale your tracking beyond your plan limit without upgrading

Extra Seats $9/mo per seat

Add team members to any plan

All plans include: Heatmaps, funnels, visual A/B editor, cross-domain tracking, GDPR compliance, and public share links.

Compare all plans
[ FAQ ]

Funnel Analysis FAQ

Common questions about funnel analysis with Humblytics.

Find the leaks in your funnel

Know exactly where visitors drop off.

Build funnels in minutes, spot bottlenecks, and test fixes — all in one platform. No complex event configuration needed.