Humblytics is a revenue-based analytics and A/B testing platform for marketing teams. It combines analytics, heatmaps, funnels, split testing, and Stripe revenue attribution in one lightweight cookie-free script, so you can see which campaigns and page variants actually drive revenue.

Is Humblytics GDPR compliant?

Yes, Humblytics is fully GDPR compliant. It uses cookie-free tracking with hashed IPs, so no consent banners are required for analytics. Privacy policies, data processing agreements, and EU residency requirements are all in place.

Will Humblytics slow down my website?

No. The script is about 36 KB, loads asynchronously via CDN, and never blocks page rendering, so the impact on load times and Core Web Vitals is minimal.

What platforms does Humblytics work with?

Humblytics works on any website via a single script tag, with guides for Webflow (one-click App Store install), Framer, WordPress, Shopify, Squarespace, Wix, Next.js, and more. On Shopify, storefront analytics and A/B testing work today via a theme.liquid snippet, with a dedicated app coming soon.

Can Humblytics track revenue?

Yes. Stripe and Foxy are natively supported for revenue attribution, connecting every charge back to the campaign, source, and A/B test variant that drove it. Other providers can send purchase events via a custom snippet where you control the confirmation page. Shop Pay and Shopify Payments checkout revenue is not currently supported.

How long is the free trial?

14 days with full feature access. Your card is not charged until the trial ends, and you can cancel anytime. Note that upgrading to a different plan during the trial ends the trial and triggers an immediate pro-rated charge.

Changelog, New A/B Testing & Analytics Features

01.

Connect Your Agents to Humblytics in Minutes

A simpler agent setup makes it faster to connect Claude Code, Codex, or another agent to your live Humblytics data, while keeping access controls and advanced references easy to find.

Copy ready-to-use connection instructions for Claude Code, Codex, or any other agent
Start directly from the dashboard, then create and manage API keys from one streamlined page
Review active and revoked keys, see when they were created, and revoke access when needed
Open marketing skills, REST API guidance, and endpoint details only when you need them
Dismiss the Ask Humblytics launcher for a cleaner workspace, it returns after your next chat

02.

Ask Humblytics Anywhere, Clearer Attribution, Faster Install

It is now easier to get answers from your data, understand what drives revenue, and finish website setup without unnecessary scrolling.

Ask Humblytics from a floating bar that stays out of your way and understands your current page, date range, visitors, views, and bounce rate
Cleaner, more accurate answers with properly formatted headings and lists, less repeated activity, and unobstructed Copy and Regenerate actions
Attribution leads with the outcomes that matter, ad spend, revenue, ROAS, CPA, attributed revenue, and free trials, with clearer campaign, traffic-source, and device labels
A concise revenue snapshot in Analytics, with Attribution one click away for verified campaign and spend detail instead of proportional estimates
Install tracking faster with Copy code and Send to developer kept above the walkthrough, plus compact platform-specific steps and videos

03.

Safer Funnel Editing with Clear Save Feedback

Editing an existing funnel is now easier to resume and less likely to cause confusion. Humblytics keeps you anchored to the funnel you opened, handles navigation more predictably, and makes unsuccessful saves visible.

Apply edits to the funnel you opened instead of creating a brand-new funnel
Refresh the page and return automatically to the same saved funnel
Return to the Funnel Library and stay there after a refresh
Skip unfinished placeholder rows and require at least two configured steps before saving
See a clear warning when changes have not been saved instead of losing edits silently

04.

MCP Setup: Connect Your Agent in One Copy-Paste

A guided MCP setup appears as soon as you create an API key, giving your coding agent everything it needs to connect to Humblytics without manual configuration.

Choose ready-made instructions for Claude Code, Codex CLI, or any agent with remote MCP support
Copy a complete setup prompt with your API key and selected website already filled in
Let your agent register the connection and confirm access to Humblytics tools with a live traffic check
Keep requests automatically connected to the right website, without repeatedly supplying website details

05.

Get Verified Faster with Guided Email Help

Email verification now gives you clearer next steps when a code is slow to arrive, helping you troubleshoot common delivery issues and reach support when you need it.

Quick reminders to check spam, junk, and Promotions, confirm your email address, and allow up to a minute for delivery
A more prominent checklist of common causes after your first resend, plus confirmation that a new code was sent
Direct support chat after a second resend, with the Humblytics contact page available as a fallback

06.

Install Tracking with Google Tag Manager

You can now set up Humblytics tracking through Google Tag Manager with guided steps built into onboarding and website settings, no need to paste the full tracking code manually.

Choose Google Tag Manager or manual installation whenever you set up tracking
Copy your Property ID in one click and follow four clear steps to publish the Humblytics community template
Open the GTM template gallery directly from Humblytics, then return to the same instructions anytime in website settings
Clearer guidance when tracking takes a few minutes to appear after publishing
A warning before leaving an unfinished website setup, so you do not lose progress

07.

A Cleaner Dashboard for Faster Decisions and Smoother Setup

Humblytics is now easier to scan, navigate, and set up. Key analytics are clearer at a glance, common controls are more consistent, and guided actions help you move forward with less friction.

Scan visitors, views, bounce rate, session duration, and revenue metrics in a clearer summary, with trend signals where available
Switch between top, entry, and exit pages, and source views, using faster, more compact controls
Add a website with clearer domain guidance, automatic cleanup for “www” and “https://”, and instant validation feedback
Start your first funnel or A/B test, or jump straight to the relevant guide, from an empty workspace
Update your name and email independently with clearer guidance and confirmation messages
A calmer, more consistent interface with lighter cards and clearer success, warning, and error feedback

08.

Add Your Website Faster with a Smarter Guided Setup

Adding a website is now a faster, three-step experience that keeps everything from domain entry and workspace organization to platform-specific tracking guidance in one clear flow.

Complete setup in three guided steps, with workspace selection built into the website step
Enter only your domain to get started, Humblytics suggests a display name you can edit
Choose an existing workspace, create a new one, or leave the site unassigned from the same screen
See installation steps and an estimated setup time tailored to your website platform
Get platform-specific troubleshooting when tracking cannot be verified, with the option to continue after two unsuccessful checks

09.

Install Walkthrough Videos for Webflow and Framer

Installing Humblytics on Webflow or Framer is now easier, with dedicated video walkthroughs built directly into the setup experience.

Watch the Webflow or Framer installation walkthrough without leaving onboarding
Follow the video alongside the existing written steps and help documentation
Switching platforms, or choosing “Wrong platform?”, refreshes the walkthrough immediately
A clear, responsive viewing experience across desktop and smaller screens

10.

Refreshed Sign-Up and Sign-In

We refreshed sign-up and sign-in to help you get into Humblytics faster. The new experience puts Google first, keeps email codes as a password-free option, and adapts the guidance for new and returning customers.

Continue with Google from the top of the page for a faster path into your account
Clearer headlines and actions whether you are starting a trial or signing back in
Verification guidance that matches your journey, with a Back action that preserves your details and destination
A steadier experience with no page jump while Google loads and a desktop layout that fits in one screen
Preview key Humblytics features and integrations directly from the refreshed welcome screen

11.

Platform-Aware Install Guidance

Adding tracking is now simpler. Humblytics identifies your website platform and shows the right installation guidance, helping you get from setup to insights with less guesswork.

Automatically see installation steps tailored to your site platform
Follow dedicated guides for WordPress, Webflow, Framer, Wix, Squarespace, Shopify, Next.js, or a custom site
Use an always-visible visual walkthrough and direct link to the full platform guide
Correct the detected platform at any time with the “Wrong platform?” option
Get the same guided setup during onboarding and when adding a site from the dashboard

12.

Smoother Trial Start and Stronger Setup Guidance

New customers now start their 14-day free trial right after email verification, then continue into site setup with a clearer path back from checkout. Setup guidance stays in place until tracking is actually verified, so teams reach usable insights with fewer dead ends.

Start the free trial earlier with a dedicated plan step after verification and clearer “$0 today” trial messaging
Resume setup automatically after checkout, returning to the onboarding wizard instead of the dashboard
Keep key reporting areas guided until a real site has tracking installed or data coming in
Keep helpful setup areas reachable while onboarding is incomplete, including Connectors, API, Settings, Resources, and the guided first-test flow
Stronger onboarding checks around signup, checkout return, site setup, and tracking verification

13.

Your First Experiment Ideas Keep Generating in the Background

New customers can get to the dashboard sooner after adding a site. Humblytics now starts preparing first experiment recommendations in the background, then brings you back when they are ready to review and launch.

Finish onboarding faster, add your site, install tracking, and continue to the dashboard while analysis runs
A dashboard banner shows when recommendations are preparing, ready, or need a retry
Jump back into Suggested Tests from the dashboard or completion toast when your first recommendation is ready
Review saved recommendations and before/after previews without restarting the analysis
Return from checkout or verification back to the dashboard without restarting setup

14.

Revenue Attribution Is Easier to Read and Trust

Revenue Attribution now puts the most important revenue and trial insights up front, makes Google Ads account setup clearer, and warns you when ad data needs attention, so spend and attribution decisions are easier to act on.

See key revenue and trial attribution insights before digging into tables
Follow the attribution story more naturally with Sources, Landing Pages, and Campaigns in a clearer order
Choose exactly which Google Ads accounts to include using a simple checkbox list
Get alerted when Google Ads data is stale or disconnected, with a direct path to reconnect before spend looks misleading

15.

Trial Checkout: Smoother Starts and Clearer Plan Status

Starting a trial and returning from Stripe is now more reliable. Your dashboard stays accessible while your plan activates, setup and loading states are clearer, and there is always a safe way out if you are not ready to choose a plan.

Start a trial without being bounced back into the paywall while billing finishes activating
See “Activating your trial…” while your account updates after Stripe checkout
Plan details load with a placeholder first, reducing confusing trial-status flashes
The checkout “Go to Dashboard” action now lands directly on the dashboard
Required plan gates include a “Not ready? Log out” option, so you are never trapped

16.

Clearer Upgrade Paths When Trial Setup Is Not Finished

Accounts without an activated trial or subscription now get a clear plan-selection path across the app. Instead of reaching pages with no next step, you see the right prompt to start a trial or choose a plan wherever access needs to be unlocked.

A clear plan prompt for accounts without an active trial or subscription
A more consistent upgrade experience across dashboard, workspace, settings, and tools pages
Checkout, onboarding, sign-in, and shared-link flows stay uninterrupted
Workspace members covered by an owner's paid subscription are not blocked unnecessarily
Upgrade buttons open the same plan picker, so plan and trial actions feel predictable

17.

Browser Compatibility Guidance for a Smoother Dashboard

A lightweight notice for browsers that may not fully support Humblytics helps you know when Chrome, Safari, Firefox, or Edge will give you the best experience, without blocking your work.

A clear, non-blocking heads-up when Humblytics detects a browser with limited support, including Arc or Dia
Keep working while the notice stays visible at the top and dashboard content remains unobscured
Dismiss the notice for 30 days once you have seen it
Navigation automatically makes room for the notice, so the sidebar stays aligned with the rest of the app

18.

Smoother Onboarding and Easier Plan Selection

The first-run experience is more reliable from signup through tracking verification, test suggestions, and trial setup, plus an improved plan chooser on smaller screens so you can pick a plan with less scrolling.

More dependable onboarding checks for signup, email verification, website setup, tracking-script detection, suggested-test setup, and trial handoff
Tracking verification now uses a real installed script with the correct property ID, reducing false setup failures
Suggested test setup can retry when launch takes longer, then keeps onboarding moving when verification is still catching up
Plan selection is easier on tablets and smaller screens, with plan cards and the main CTA visible sooner
Background diagnostics help catch onboarding issues before they affect new customers

19.

More Reliable Revenue Connector Testing

Testing your payment integrations is now smoother and more dependable, especially when updating Stripe or Foxy connection details. Humblytics checks the credentials you just entered and gives temporary connection hiccups a few tries before showing an error.

Test newly entered Stripe credentials with more confidence after updating a connection
Check Foxy store details and encryption keys directly from the connector setup flow
Fewer false connection failures thanks to automatic retries before an error appears
A more consistent Test Connection experience across connector setup, dashboard settings, workspace settings, and modal flows

20.

Cleaner Attribution Loading and Campaign-First Trial Insights

Attribution now waits for your ad and revenue data to finish loading before deciding what to show, so connected accounts get a steadier experience with fewer misleading setup prompts.

Attribution pages show a smooth loading preview while ad and revenue data settle
Connected accounts no longer briefly fall into the setup flow before their data appears
Attribution defaults are more reliable, keeping the right view selected after loading completes
Free Trial Attribution starts with Campaign, making paid traffic performance easier to scan first

21.

Revenue Privacy Mode: Share Attribution Dashboards Safely

Revenue Attribution now includes a Hide Values mode for safer demos, screenshots, and screen shares. With one click, sensitive revenue and performance numbers are replaced with dots across the attribution page, while the structure of your reports stays visible.

Hide or reveal sensitive values from the Revenue Attribution header with a new Hide Values / Show Values control
Mask revenue, ad spend, ROAS, CPA, cost per trial, trial counts, MRR, subscription counts, and recent transaction amounts
Keep charts, tooltips, tables, campaign breakdowns, landing page reports, subscription overview, and free trial attribution safe to share
Humblytics remembers your privacy preference, so demos stay protected as you move around the attribution view
Non-sensitive context like campaign names, sources, landing pages, sessions, clicks, and impressions stays visible for easier walkthroughs

22.

More Reliable Heatmaps and Setup Checks

Humblytics now catches more heatmap and setup issues automatically, so our team can spot problems faster and help you get back to tracking with less back-and-forth.

Faster support visibility when heatmap page adds, removals, or screenshot refreshes are blocked
Clearer detection when a tracking script is missing or not installed in the right place during setup
Better issue context tied to the affected account, property, and plan, helping us resolve access or plan-limit problems more quickly
Smarter duplicate protection so repeated setup or heatmap errors do not create noisy follow-up alerts

23.

Smoother Dashboard Setup: Add Your Site and Verify Tracking in One Place

New customers get a clearer setup path right from the dashboard. If your site is not connected yet, Humblytics guides you through adding your website, installing the tracking script, and verifying tracking before showing analytics and experiment surfaces.

Add your website directly from the dashboard with a simple step-by-step setup flow
Copy your Humblytics tracking code and view platform-specific install guidance in one place
Verify tracking from the same setup screen before moving into analytics, funnels, heatmaps, or experiments
Keep useful account areas available during setup, including Home, Settings, Resources & Support, Connectors, API, and Marketing Tools
Avoid confusing demo-derived metrics until a real site is connected and sending data
Keep plan and usage details visible while you finish setup

24.

Clearer Trial Plan Status on Your Dashboard

Your dashboard now shows the plan you are actually trialing, so Business and other paid-plan trials no longer appear as a Plus trial.

See “Business Trial” or the right paid plan name in the Current Plan card during checkout trials
Keep trial countdowns and usage details visible for paid-plan trials
Manage billing is shown for paid-plan trials, while Plus onboarding trials still keep the upgrade path
More consistent billing status across the dashboard, reducing confusing plan labels

25.

Experiment Results: Clearer Wins, Health Checks & Variant Insights

The experiment detail page is now easier to scan and act on. Results, variant performance, test health, trends, and settings are organized around the decisions you need to make: which variant is winning, whether the test has enough data, and what to do next.

Simplified experiment details into Results and Settings, removing duplicate Health and Variants tabs
Variant performance now leads the Results view, with visitors, conversions, conversion rate, uplift vs. control, winner badges, and goal-specific metrics in one place
A compact summary bar keeps key signals visible, unique visitors, conversions, revenue/trial starts when relevant, improvement, confidence, and winner
Test Health is one click away, with warning-first guidance and deeper sample size, duration, confidence intervals, and setup details in an expandable section
Trends and click-through details stay available for deeper analysis without crowding the main result summary
Cleaner card styling, badges, and teal/amber result states make experiment status easier to read in light and dark mode

26.

Funnel Builder: Clearer Counts, Better Charts, Faster Setup

The Funnel Builder is now easier to read and easier to build with. You can quickly understand how many sessions matched each step, how many stayed in the funnel, and where visitors went off-path, with chart views that fit both simple and longer journeys.

Clearer matched vs in-funnel counts, including plain-English off-path context when visitors match a step but do not continue through the funnel
New chart options, Stream, Bars, Vertical, and Table, so you can choose the clearest view for each funnel
Better support for longer funnels, with up to 15 steps and an automatic compact view for bigger journeys
Easier wildcard setup with live match previews, example patterns, and helpful guidance while building steps
More readable funnel rules with visible OR labels, cross-domain step indicators, and a clear “counts = unique sessions” explanation
Table view now includes an Off-path column for a more complete step-by-step breakdown

27.

Trial Experience: Smarter Reminders, Clearer Upgrades & Privacy-First Tracking

The trial now guides you from a welcome message through timely reminders as your time winds down, and the logged-in app drops Meta Pixel tracking to stay true to our privacy-first promise.

Smarter trial reminders that adapt from day one through the final 24 hours and the expired-trial state
Upgrade prompts that reference real account activity, sessions, heatmaps, and funnels, when available
Trial CTAs show pricing for your selected plan for clearer checkout confidence
Stronger end-of-trial visibility so you don't miss account-access reminders
Meta Pixel tracking removed from the logged-in app, privacy-first, end to end

28.

A Smarter Dashboard: Turn Signals Into Your Next Best Action

A refreshed dashboard helps you spot what matters faster. A cleaner insight banner highlights one clear signal at a time, a unified sites view keeps your workspace easy to scan, and the in-app agent chat gets meaningfully more capable.

Insight banner prioritizes one clear signal at a time, test wins, revenue changes, funnel drops, traffic shifts, or a steady week
Quiet weeks surface your highest-traffic site without an active test, so you always have a next experiment to launch
Unified Needs Attention + All Sites experience with grid and table views
Key actions, analytics, split tests, funnels, settings, and open-site, are always visible
Agent chat adds slash commands, Stop and Regenerate controls, persistent history, and clearer progress updates
Agent setup points to the real Skills + REST API workflow with copy-ready steps for Claude Code, Codex, and other agents
Plan and usage details are clearer at a glance, active status, included features, and current usage

29.

Smoother Onboarding: More Reliable Setup from Signup to Tracking

We added deeper automated checks across the onboarding journey, from account creation and email verification to adding a website and confirming the tracking script is installed correctly, so new customers reach their first insights with more confidence.

End-to-end onboarding coverage for signup, email verification, website setup, and tracking-script detection
More reliable tracking verification using a real test site with the correct property ID
Automated checks catch onboarding regressions before they reach customers
Improved resend-code handling during email verification

30.

Dashboard Views Now Match Your Last 7 Days of Traffic

We tightened the main dashboard so “Views 7d” reflects a true rolling seven-day window, matching the Traffic page for a more reliable snapshot of recent performance.

See each site's last-7-day views directly in the dashboard table
Header total matches the sum of your site-level views
Clearer week-over-week context comparing the current seven days to the previous seven
No more flashes of older month-to-date totals while fresh data loads

31.

Clearer API Key Status on the Dashboard

Your dashboard now gives a more accurate view of API key connections, so revoked keys no longer make an account look connected.

See active API keys at a glance with a clear count in the Agent / API card
Accounts with only revoked keys show the setup path instead of a connected state
The Manage action stays clean by keeping the count in the status label

32.

Agent Skills Directory: Pre-Built Marketing & CRO Skills for AI Agents

A new skills directory at /skills showcases pre-built capabilities for Claude Code, Codex, and any AI agent, including CRO optimization, A/B test generation, marketing strategy, ad management, funnel reporting, and content creation. Each skill connects to the Humblytics API for live data.

9 pre-built skills across optimization, strategy, advertising, content, and data categories
CRO Optimizer, A/B Test Generator, and Funnel Reporter powered by live Humblytics API data
Workflow examples showing how skills chain together for end-to-end automation
Deep links to load the agent spec directly in Codex or Claude Code
Works with the new Agent Onboarding API for seamless terminal-first setup

33.

Agent Onboarding API: Sign Up, Choose a Plan & Get an API Token from the Terminal

AI agents can now onboard users end-to-end without leaving the terminal. A new two-step flow lets agents initiate signup, send the user a verification link, poll for completion, and receive a ready-to-use API token, no dashboard required.

POST /auth/agent-initiate, create a signup session and get a unique verification URL
Browser-based identity verification and Stripe payment in under a minute
Poll-based completion, agent receives a JWT auth token automatically once the user finishes
POST /add-custom-site, add a website and get a tracking script ID immediately
Deep links to open the API docs directly in Codex or Claude Code

34.

Agent API: Programmatic Split Test Recommendations & Creation

Two new API endpoints let AI agents get data-driven A/B test recommendations and launch no-code split tests programmatically, no dashboard required. Connect Claude, Codex, or any agent workflow to automate your entire optimization cycle.

GET split-test-recommendations endpoint, returns AI-powered test ideas with element selectors, confidence scores, and expected impact
POST split-tests endpoint, create no-code A/B experiments from API with variant changes, goals, and auto-stop
Agent-ready workflow, recommendations pipe directly into test creation with matching selectors
Support for text, CSS, and element changes via selector-based no-code mutations
Auto-stop configuration, set experiment duration and let tests conclude automatically

What's New in Humblytics

2026

2025

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