Twelve jobs your agent already knows how to do.
Each skill is a self-contained markdown file Claude or Codex loads as context. Five connect to live Humblytics data via the API; seven are pure-context strategy skills. All open-source, MIT-licensed.
CRO Optimizer
APIPulls live analytics from the Humblytics API, analyzes conversion funnels, identifies drop-off points, and generates prioritized A/B test hypotheses with ICE/RICE scoring.
- Live funnel analysis from Humblytics data
- Prioritized A/B test hypotheses with impact scores
- Drop-off detection with root cause analysis
- Copy and CTA optimization recommendations
A/B Test Generator
APIReads your page analytics and heatmap data, generates test hypotheses with element selectors, and launches no-code split tests via the API.
- AI-powered test hypothesis generation
- Element selector targeting from heatmaps
- Programmatic test creation via API
- Auto-stop configuration and result monitoring
Heatmap Analyst
APIAnalyzes click, scroll, and rage-click heatmap data from Humblytics to surface UX friction, ignored CTAs, and dead zones. Generates prioritized heatmap-driven optimization recommendations.
- Click heatmap + ignored-element detection
- Scroll depth and above-the-fold audits
- Rage-click and U-turn pattern detection
- UX friction surfacing from click clusters
Revenue Attributor
APIPairs Humblytics multi-touch attribution and Stripe revenue with Meta and Google ad spend you paste from Ads Manager — no Meta App Review or Google Ads developer token required. Produces campaign ROAS breakdowns, ad-waste flags, and budget reallocation plans.
- Campaign-to-revenue attribution across channels
- ROAS ranking with reallocation suggestions
- Organic vs paid vs direct performance comparison
- Ad-spend waste detection from pasted Meta/Google data
Funnel Reporter
APIEnd-to-end SaaS funnel reporting from Humblytics analytics. Traffic, signups, trials, conversions, and revenue with period-over-period comparisons.
- Automated weekly and monthly funnel snapshots
- Traffic to signup to trial to paid tracking
- SaaS benchmark comparisons
- Board-ready report generation
Page CRO
Audit any landing page for conversion issues. Runs a 10-point framework covering first impression, value proposition, CTAs, social proof, and mobile experience.
- 10-point conversion audit framework
- Above-the-fold and CTA analysis
- Trust signal and social proof review
- Mobile experience and performance check
Email Sequences
Designs multi-email drip campaigns — onboarding, lead nurture, re-engagement, abandoned cart — with timing, branching logic, subject lines, and full copy. Applies Kennedy and Hormozi frameworks.
- Onboarding, nurture, and re-engagement flows
- Subject line and preview text optimization
- Branching logic from engagement triggers
- A/B test ideas for subject lines and CTAs
SEO Strategist
Keyword research, content gap analysis, on-page optimization, and technical SEO audits. Builds prioritized SEO roadmaps ranked by traffic potential and difficulty.
- Keyword research with intent clustering
- Content gap analysis vs competitors
- On-page and technical SEO audits
- Prioritized roadmap by traffic potential
Marketing Strategist
Full-stack marketing agent covering funnel design, go-to-market planning, conversion copywriting, and growth strategy. Hormozi, Schwartz, and Kennedy frameworks applied to your context.
- Funnel architecture and GTM planning
- Hormozi Value Equation pricing and offers
- Landing page strategy and positioning
- Growth loops and retention design
Copywriting
Conversion copywriting for landing pages, emails, and ads. Uses PAS, AIDA, and Before/After/Bridge frameworks to write copy that drives action.
- Landing page and hero section copy
- Email subject lines and sequences
- Ad headlines and descriptions
- CTA copy and microcopy
Ad Expert
Paid advertising across Meta, Google, TikTok, LinkedIn, and YouTube. Creative concepting, copywriting, audience targeting, and budget allocation. Pairs with Meta's new ads CLI to pause underperforming creatives — paused by default, you approve before anything goes live.
- Multi-platform ad creative and copy
- Audience targeting and lookalike strategy
- Budget allocation across channels
- Pause / duplicate ads via Meta's `meta ads` CLI
Content Strategist
Multi-format content strategy covering articles, newsletters, social media, video scripts, and SEO. Audience psychology meets platform mechanics.
- SEO-driven content calendars
- Multi-format creation (blog, social, video)
- Content pyramid and repurposing workflows
- Performance analysis and optimization
Credentials
Don't paste your API key into chat
API-tagged skills read HUMBLYTICS_API_KEY from your shell environment. Keep it out of chat, CLAUDE.md, and AGENTS.md — those all persist somewhere (transcripts, git history, logs). The safe path is a .env file the agent sources.
- 1
Copy the env template from the skills repo
cp .env.example .env - 2
Paste your key into
.envGrab it from Humblytics → Settings → API. The repo's
.gitignorealready excludes.envso it can't get committed.HUMBLYTICS_API_KEY=hmb_your_key_here - 3
Load it into the shell before starting the agent
source .env # or use direnv, or add to your shell profileIf the variable isn't set, each API skill halts and points you back at
.env.examplerather than accepting a key pasted into chat.
Meta Ads and Google Ads — three paths
Path A — Humblytics connectors (read-only)
Connect your Meta and Google Ads accounts once at Connectorsin the Humblytics dashboard. Skills then read campaign metadata, daily insights, ad creative, and full-funnel revenue attribution through Humblytics' managed connections — using the same HUMBLYTICS_API_KEY you already set up above. No Meta App Review, no Google Ads developer token. Revenue Attributor and Ad Expert use this path by default. Read-only — connectors don't let agents pause campaigns or change budgets.
Path B — Meta CLI (read + write)
When you need the agent to managecampaigns (pause laggards, shift budget), use Meta's own meta ads CLI (released April 29, 2026). It's a published, supported tool that creates resources in PAUSED status by default. Scope the access token to a single ad account, store it in .env (never CLAUDE.md), and review every campaign before flipping it active. Read our breakdown.
Path C — Don't roll your own
Do not give the agent direct Meta Marketing API access through a system user on an unapproved developer app. Routing production API traffic through a draft or unpublished Meta App — regardless of how the access token was issued — is how ad accounts, including long-standing ones with seven-figure spend, are getting permanently banned. Meta is actively enforcing against unapproved-app API traffic. Use Path A or Path B above instead. The only safe DIY route is a Meta Developer App with the Marketing API product and full App Review completed for the permissions you need (e.g. ads_read) — budget weeks for review.
The agentic marketer's stack — free for 14 days
Sign up, grab your API key, and install the skills. Your agent starts optimizing in minutes.
No credit card required
Workflows
Skills chain together
Tell your agent what you want. It picks the right skills in the right order.
- “Find my worst-performing page and fix it”
- CRO OptimizerPage CROA/B Test Generator
Analyzes traffic data, audits the page for conversion issues, and launches a split test.
- “Create a launch campaign for our new feature”
- Marketing StrategistCopywritingAd Expert
Plans the GTM strategy, writes landing page and email copy, then generates ad creative for Meta and Google.
- “Weekly performance report with recommendations”
- Funnel ReporterCRO Optimizer
Pulls funnel metrics from Humblytics, compares period-over-period, and generates prioritized optimization recommendations.
- “Cut my worst-performing ad and replace the landing page”
- Funnel ReporterCRO OptimizerA/B Test GeneratorAd Expert
Diagnoses the funnel, ships a landing page variant via Humblytics, then pauses underperforming Meta creatives via
meta ads ad update --status PAUSED. Closed loop, one agent.
Hand the marketing team to your agent.
Paste one install prompt into Claude or Codex. The agent signs you up, grabs an API key, and loads the twelve skills. You ship the product.