12 skills|MCP server · MIT

The Humblytics MCP, with 12 skills built in.

Paste one prompt into Claude or Codex. It connects itself to your live funnel, ad spend and Stripe revenue, and 12 open-source marketing skills land in your prompt picker.

humblytics · mcp session

$ where am I losing sales?

query_funnel · checkout · 30d1.2s
get_funnel_sankey · 4 paths traced0.8s
get_clicks_details · /pricing · 2,141 clicks0.6s
get_split_test_recommendations · 3 ranked0.9s

/pricing → checkout drops 62% on mobile.

Est. $4,830/mo in lost checkouts. Top fix: annual-first pricing toggle, confidence 84.

create_split_test · draft ready

approve to ship. nothing ships without you.

status:awaiting your approvalmcp.humblytics.com/v1

Trusted by teams shipping CRO with agents

A/B tests tied to real Stripe revenue, not the click rate your old tool reported.

Read customer stories
Mekaa
Matchday
Waking Digital
UI Collective
Install

Paste one prompt. Your agent does the rest.

Paste this into Claude Code or Codex

The prompt tells your agent how to connect itself. It hands you one link to approve in the browser, sets up your account and plan if you do not have one yet, and starts reading your funnel. You never copy a key.

Already have a Humblytics account? Run this instead:

claude mcp add humblytics --transport http https://mcp.humblytics.com/v1

Included on every plan. Any MCP client works, point it at https://mcp.humblytics.com/v1 over streamable HTTP.

01

Paste the prompt

Drop it into Claude Code or Codex. Your agent starts the connection itself, so there is no SDK to install and no key for you to copy.

02

Approve in your browser

Your agent gives you one link. Sign in, or create your account and pick a plan if you are new, then approve. One approval covers every property and nothing sensitive lands in your shell.

03

Ask for what you want

All 12 skills are in your prompt picker the moment the server connects. Say “find the page costing us the most revenue” and it goes to work.

It reads everything

Traffic, pages, clicks, forms, funnels, saved funnels, properties, split tests and their recommendations, Meta and Google campaign data. Revenue attribution resolves once both an ad connector and a revenue connector are connected.

It changes nothing without you

Create, update and stop a split test. Save and delete a saved funnel. That is the whole write surface, every change is a proposal you approve, the verdict resolves to Stripe charges, and promoting the winner is always your call.

No MCP client? All 12 skills also ship as plain markdown in the public repo, following the Agent Skills spec.

The catalog

12 jobs your agent already knows how to do.

5 call the MCP for live data on your own funnel, 7 are strategy and copy skills that need no connection. All MIT licensed.

CRO Optimizer

MCP

Pulls live analytics through the Humblytics MCP, analyzes conversion funnels, identifies drop-off points, and generates prioritized A/B test hypotheses with ICE/RICE scoring.

  • Live funnel analysis from Humblytics data
  • Prioritized A/B test hypotheses with impact scores
  • Drop-off detection with root cause analysis
  • Copy and CTA optimization recommendations

A/B Test Generator

MCP

Reads your page and click analytics, generates test hypotheses with element selectors, and creates no-code split tests through the MCP once you approve them.

  • Test hypothesis generation from live data
  • Element selector targeting from click data
  • Test creation via create_split_test, on your approval
  • Auto-stop configuration and result monitoring

Heatmap Analyst

MCP

Analyzes click and element-level engagement data from Humblytics to surface UX friction, ignored CTAs, and dead zones. Generates prioritized optimization recommendations from what visitors actually click.

  • Click heatmap + ignored-element detection
  • Entry and exit page audits
  • Dead-zone surfacing from click clusters
  • Form field drop-off analysis

Revenue Attributor

MCP

Pairs Humblytics multi-touch attribution and Stripe revenue with Meta ad spend read through the managed connector, so there is no Meta App Review to arrange. Google Ads support is coming soon. Produces campaign ROAS breakdowns and budget reallocation plans.

  • Campaign-to-revenue attribution across channels
  • ROAS ranking with reallocation suggestions
  • Organic vs paid vs direct performance comparison
  • Spend analysis from connected Meta and Google data

Funnel Reporter

MCP

End-to-end SaaS funnel reporting from Humblytics analytics. Traffic, signups, trials, conversions, and revenue with period-over-period comparisons.

  • Automated weekly and monthly funnel snapshots
  • Traffic to signup to trial to paid tracking
  • SaaS benchmark comparisons
  • Board-ready report generation

Page CRO

Audit any landing page for conversion issues. Runs a 10-point framework covering first impression, value proposition, CTAs, social proof, and mobile experience.

  • 10-point conversion audit framework
  • Above-the-fold and CTA analysis
  • Trust signal and social proof review
  • Mobile experience and performance check

Email Sequences

Designs multi-email drip campaigns (onboarding, lead nurture, re-engagement, abandoned cart) with timing, branching logic, subject lines, and full copy. Applies Kennedy and Hormozi frameworks.

  • Onboarding, nurture, and re-engagement flows
  • Subject line and preview text optimization
  • Branching logic from engagement triggers
  • A/B test ideas for subject lines and CTAs

SEO Strategist

Keyword research, content gap analysis, on-page optimization, and technical SEO audits. Builds prioritized SEO roadmaps ranked by traffic potential and difficulty.

  • Keyword research with intent clustering
  • Content gap analysis vs competitors
  • On-page and technical SEO audits
  • Prioritized roadmap by traffic potential

Marketing Strategist

Full-stack marketing agent covering funnel design, go-to-market planning, conversion copywriting, and growth strategy. Hormozi, Schwartz, and Kennedy frameworks applied to your context.

  • Funnel architecture and GTM planning
  • Hormozi Value Equation pricing and offers
  • Landing page strategy and positioning
  • Growth loops and retention design

Copywriting

Conversion copywriting for landing pages, emails, and ads. Uses PAS, AIDA, and Before/After/Bridge frameworks to write copy that drives action.

  • Landing page and hero section copy
  • Email subject lines and sequences
  • Ad headlines and descriptions
  • CTA copy and microcopy

Ad Expert

Paid advertising across Meta, Google, TikTok, LinkedIn, and YouTube. Creative concepting, copywriting, audience targeting, and budget allocation. Pairs with Meta's own ads CLI to pause underperforming creatives, paused by default, so you approve before anything goes live.

  • Multi-platform ad creative and copy
  • Audience targeting and lookalike strategy
  • Budget allocation across channels
  • Pause / duplicate ads via Meta's `meta ads` CLI

Content Strategist

Multi-format content strategy covering articles, newsletters, social media, video scripts, and SEO. Audience psychology meets platform mechanics.

  • SEO-driven content calendars
  • Multi-format creation (blog, social, video)
  • Content pyramid and repurposing workflows
  • Performance analysis and optimization
Use cases

If you'd run it manually, your agent can draft it for you.

Same data, same decisions, no tab-switching.

Agent-run CRO loop

Walk your high-traffic pages, pull recommendations, and get a test drafted on each one for you to approve, without opening a dashboard.

Post-deploy testing

Ship a new landing page, then ask your agent to propose a test against it while the context is still open.

Conversion recovery

When your agent spots a conversion drop, it pulls recommendations and drafts a recovery test for you to sign off on.

Bulk optimization

Read every client property in one workspace and queue up test proposals across all of them. Agencies, this is for you.

Connectors

Beyond Humblytics.

Your agent composes the Humblytics server with whatever else is on the PATH: Meta's meta ads CLI, the GitHub CLI, your CMS, your deploy tooling.

Connect Meta once at Connectors in the dashboard (read-only, Google Ads coming soon). The agent reads list_meta_campaigns, get_meta_daily_insights and get_ads_attribution, which resolves full-funnel ROAS once an ad connector and a revenue connector are both live. To manage campaigns, it shells out to Meta's CLI.

Never give an agent direct Marketing API access through a system user on an unapproved developer app. Meta is banning ad accounts for it. Connectors or Meta's CLI only.

closed-loop
# 1. Read funnel (Humblytics MCP)
> get_traffic_summary
    start=2026-04-01 end=2026-04-30
    timezone=America/New_York

# 2. Draft a variant, you approve it
> create_split_test

# 3. Pull creative performance (Meta CLI)
$ meta ads insights get --campaign_id $CID \
    --fields ad_id,ctr --output json

# 4. Pause the laggards (Meta CLI)
$ meta ads ad update $AD_ID \
    --status PAUSED --no-input
Open source

Hand the marketing work to your agent.

One pasted prompt connects Claude or Codex to your live funnel. 12 MIT-licensed skills, every test scored on the revenue it produced.