[ Agent Skills ]

Your agent's marketing team.

Open-source skills that turn Claude Code, Cursor, or any AI agent into a CRO and marketing team. Install with one command. Bring your own API key.

terminal
$ npx skills add Humblytics/ai-marketing-skills

✓ cro-optimizer
✓ ab-test-generator
✓ page-cro
✓ marketing-strategist
✓ funnel-reporter
✓ copywriting
✓ ad-expert
✓ content-strategist

8 skills installed to .agents/skills/
Skills

8 skills for CRO and marketing

Each skill is a self-contained markdown file. API-connected skills require your own Humblytics API key.

CRO Optimizer

API

Pulls live analytics from the Humblytics API, analyzes conversion funnels, identifies drop-off points, and generates prioritized A/B test hypotheses with ICE/RICE scoring.

  • Live funnel analysis from Humblytics data
  • Prioritized A/B test hypotheses with impact scores
  • Drop-off detection with root cause analysis
  • Copy and CTA optimization recommendations

A/B Test Generator

API

Reads your page analytics and heatmap data, generates test hypotheses with element selectors, and launches no-code split tests via the API.

  • AI-powered test hypothesis generation
  • Element selector targeting from heatmaps
  • Programmatic test creation via API
  • Auto-stop configuration and result monitoring

Page CRO

Audit any landing page for conversion issues. Runs a 10-point framework covering first impression, value proposition, CTAs, social proof, and mobile experience.

  • 10-point conversion audit framework
  • Above-the-fold and CTA analysis
  • Trust signal and social proof review
  • Mobile experience and performance check

Marketing Strategist

Full-stack marketing agent covering funnel design, go-to-market planning, conversion copywriting, email sequences, and growth strategy.

  • Funnel architecture and GTM planning
  • Hormozi, Schwartz, and Kennedy frameworks
  • Email sequence design and optimization
  • Landing page copy and structure

Funnel Reporter

API

End-to-end SaaS funnel reporting from Humblytics analytics. Traffic, signups, trials, conversions, and revenue with period-over-period comparisons.

  • Automated weekly and monthly funnel snapshots
  • Traffic to signup to trial to paid tracking
  • SaaS benchmark comparisons
  • Board-ready report generation

Copywriting

Conversion copywriting for landing pages, emails, and ads. Uses PAS, AIDA, and Before/After/Bridge frameworks to write copy that drives action.

  • Landing page and hero section copy
  • Email subject lines and sequences
  • Ad headlines and descriptions
  • CTA copy and microcopy

Ad Expert

Paid advertising across Meta, Google, TikTok, LinkedIn, and YouTube. Creative concepting, copywriting, audience targeting, and budget allocation.

  • Multi-platform ad creative and copy
  • Audience targeting and lookalike strategy
  • Budget allocation across channels
  • Performance analysis and optimization

Content Strategist

Multi-format content strategy covering articles, newsletters, social media, video scripts, and SEO. Audience psychology meets platform mechanics.

  • SEO-driven content calendars
  • Multi-format creation (blog, social, video)
  • Content pyramid and repurposing workflows
  • Performance analysis and optimization

Workflows

Skills chain together

Tell your agent what you want. It picks the right skills in the right order.

“Find my worst-performing page and fix it”
CRO OptimizerPage CROA/B Test Generator

Analyzes traffic data, audits the page for conversion issues, and launches a split test.

“Create a launch campaign for our new feature”
Marketing StrategistCopywritingAd Expert

Plans the GTM strategy, writes landing page and email copy, then generates ad creative for Meta and Google.

“Weekly performance report with recommendations”
Funnel ReporterCRO Optimizer

Pulls funnel metrics from Humblytics, compares period-over-period, and generates prioritized optimization recommendations.

Open source

Give your agent the skills to optimize for you.

Sign up for Humblytics, get your API key, and install the skills. Your agent handles the rest.