[ Agent Skills ]

Your agent's marketing team.

Open-source skills that turn Claude Code, Cursor, or any AI agent into a CRO and marketing team. Install with one command. Bring your own API key.

Browse skillsView on GitHub
terminal
$ npx skills add Humblytics/ai-marketing-skills

✓ cro-optimizer           (API)
✓ ab-test-generator       (API)
✓ heatmap-analyst         (API)
✓ revenue-attributor      (API)
✓ funnel-reporter         (API)
✓ page-cro
✓ email-sequences
✓ seo-strategist
✓ marketing-strategist
✓ copywriting
✓ ad-expert
✓ content-strategist

12 skills installed to .agents/skills/
Skills

12 skills for CRO and marketing

Each skill is a self-contained markdown file. API-connected skills require your own Humblytics API key.

CRO Optimizer

API

Pulls live analytics from the Humblytics API, analyzes conversion funnels, identifies drop-off points, and generates prioritized A/B test hypotheses with ICE/RICE scoring.

  • Live funnel analysis from Humblytics data
  • Prioritized A/B test hypotheses with impact scores
  • Drop-off detection with root cause analysis
  • Copy and CTA optimization recommendations

A/B Test Generator

API

Reads your page analytics and heatmap data, generates test hypotheses with element selectors, and launches no-code split tests via the API.

  • AI-powered test hypothesis generation
  • Element selector targeting from heatmaps
  • Programmatic test creation via API
  • Auto-stop configuration and result monitoring

Heatmap Analyst

API

Analyzes click, scroll, and rage-click heatmap data from Humblytics to surface UX friction, ignored CTAs, and dead zones. Generates prioritized heatmap-driven optimization recommendations.

  • Click heatmap + ignored-element detection
  • Scroll depth and above-the-fold audits
  • Rage-click and U-turn pattern detection
  • UX friction surfacing from click clusters

Revenue Attributor

API

Pairs Humblytics multi-touch attribution and Stripe revenue with Meta and Google ad spend you paste from Ads Manager — no Meta App Review or Google Ads developer token required. Produces campaign ROAS breakdowns, ad-waste flags, and budget reallocation plans.

  • Campaign-to-revenue attribution across channels
  • ROAS ranking with reallocation suggestions
  • Organic vs paid vs direct performance comparison
  • Ad-spend waste detection from pasted Meta/Google data

Funnel Reporter

API

End-to-end SaaS funnel reporting from Humblytics analytics. Traffic, signups, trials, conversions, and revenue with period-over-period comparisons.

  • Automated weekly and monthly funnel snapshots
  • Traffic to signup to trial to paid tracking
  • SaaS benchmark comparisons
  • Board-ready report generation

Page CRO

Audit any landing page for conversion issues. Runs a 10-point framework covering first impression, value proposition, CTAs, social proof, and mobile experience.

  • 10-point conversion audit framework
  • Above-the-fold and CTA analysis
  • Trust signal and social proof review
  • Mobile experience and performance check

Email Sequences

Designs multi-email drip campaigns — onboarding, lead nurture, re-engagement, abandoned cart — with timing, branching logic, subject lines, and full copy. Applies Kennedy and Hormozi frameworks.

  • Onboarding, nurture, and re-engagement flows
  • Subject line and preview text optimization
  • Branching logic from engagement triggers
  • A/B test ideas for subject lines and CTAs

SEO Strategist

Keyword research, content gap analysis, on-page optimization, and technical SEO audits. Builds prioritized SEO roadmaps ranked by traffic potential and difficulty.

  • Keyword research with intent clustering
  • Content gap analysis vs competitors
  • On-page and technical SEO audits
  • Prioritized roadmap by traffic potential

Marketing Strategist

Full-stack marketing agent covering funnel design, go-to-market planning, conversion copywriting, and growth strategy. Hormozi, Schwartz, and Kennedy frameworks applied to your context.

  • Funnel architecture and GTM planning
  • Hormozi Value Equation pricing and offers
  • Landing page strategy and positioning
  • Growth loops and retention design

Copywriting

Conversion copywriting for landing pages, emails, and ads. Uses PAS, AIDA, and Before/After/Bridge frameworks to write copy that drives action.

  • Landing page and hero section copy
  • Email subject lines and sequences
  • Ad headlines and descriptions
  • CTA copy and microcopy

Ad Expert

Paid advertising across Meta, Google, TikTok, LinkedIn, and YouTube. Creative concepting, copywriting, audience targeting, and budget allocation.

  • Multi-platform ad creative and copy
  • Audience targeting and lookalike strategy
  • Budget allocation across channels
  • Performance analysis and optimization

Content Strategist

Multi-format content strategy covering articles, newsletters, social media, video scripts, and SEO. Audience psychology meets platform mechanics.

  • SEO-driven content calendars
  • Multi-format creation (blog, social, video)
  • Content pyramid and repurposing workflows
  • Performance analysis and optimization

Credentials

Don't paste your API key into chat

API-tagged skills read HUMBLYTICS_API_KEY from your shell environment. Keep it out of chat, CLAUDE.md, and .cursorrules — those all persist somewhere (transcripts, git history, logs). The safe path is a .env file the agent sources.

  1. 1

    Copy the env template from the skills repo

    cp .env.example .env
  2. 2

    Paste your key into .env

    Grab it from Humblytics → Settings → API. The repo's .gitignore already excludes .env so it can't get committed.

    HUMBLYTICS_API_KEY=hmb_your_key_here
  3. 3

    Load it into the shell before starting the agent

    source .env        # or use direnv, or add to your shell profile

    If the variable isn't set, each API skill halts and points you back at .env.example rather than accepting a key pasted into chat.

Meta Ads and Google Ads

None of these skills call Meta or Google Ads APIs. Revenue Attributor takes ad-spend data you paste from Ads Manager — no Meta App Review or Google Ads developer token needed.

Do not give the agent direct Meta Marketing API access through a system user on an unapproved developer app. Routing production API traffic through a draft or unpublished Meta App — regardless of how the access token was issued — is how ad accounts, including long-standing ones with seven-figure spend, are getting permanently banned. Meta is actively enforcing against unapproved-app API traffic.

The only safe path to direct Meta Marketing API access is a Meta Developer App with the Marketing API product and full App Review completed for the permissions you need (e.g. ads_read). Budget weeks for review.

See .env.example on GitHub

Try it free for 14 days

Sign up, grab your API key, and install the skills. Your agent starts optimizing in minutes.

Start free trialBook a demo

No credit card required

Workflows

Skills chain together

Tell your agent what you want. It picks the right skills in the right order.

“Find my worst-performing page and fix it”
CRO OptimizerPage CROA/B Test Generator

Analyzes traffic data, audits the page for conversion issues, and launches a split test.

“Create a launch campaign for our new feature”
Marketing StrategistCopywritingAd Expert

Plans the GTM strategy, writes landing page and email copy, then generates ad creative for Meta and Google.

“Weekly performance report with recommendations”
Funnel ReporterCRO Optimizer

Pulls funnel metrics from Humblytics, compares period-over-period, and generates prioritized optimization recommendations.

Open source

Give your agent the skills to optimize for you.

Sign up for Humblytics, get your API key, and install the skills. Your agent handles the rest.

Book a DemoGet Started