Frequently Asked Questions
Getting Started
Humblytics represents the new wave of privacy-conscious web analytics platforms, offering built-in analytics that prioritize user experience optimization. Designed for businesses that need to collect data while maintaining privacy with cookie-free analytics, it provides a user-friendly interface for gathering valuable insights without navigating complex privacy regulations.
Getting started is simple: visit humblytics.com, click "Start Free Trial" (no credit card required), create your account, and add the tracking script to your website's <head> section. For Webflow users, you can connect directly through the Webflow App Store with one-click authorization.
Webflow: Connect directly through the Webflow App Store with one-click authorization. Analytics tracking begins automatically.
Framer: Add the tracking code snippet to your site header through site settings.
Custom websites: Copy your unique tracking code from the Humblytics dashboard and add it to your site's <head> section. No additional configuration needed.
For SPAs (React, Vue, Angular), you'll need to manually trigger page view events on route changes. The initial script installation remains the same in your index.html.
1. Install Humblytics alongside GA for 1-2 weeks
2. Map custom events using attributes or small JS helpers
3. Verify accurate tracking and set up events to match your GA configuration
4. Export historical GA data for records
5. Remove GA when comfortable with Humblytics metrics
Historical data won't transfer directly, but you can run both tools in parallel during transition.
Tracking & Analytics
Humblytics provides comprehensive tracking capabilities without requiring any coding knowledge. You can monitor page views and see real-time visitor data, along with detailed information about traffic sources and geographic distribution. The platform automatically tracks important engagement metrics like scroll depth and session duration. For more detailed insights, you can track form submissions, conversion rates, and specific interactions with buttons and links. Our CMS performance tracking helps you understand which content performs best with your audience. All of this happens automatically once you install Humblytics - no additional configuration required.
Personal data: Name, email, billing details during account creation
Automatic tracking: IP (hashed), location, OS, device metadata
Analytics data: Page views, clicks, form submissions, scroll depth
All data is encrypted and anonymized for privacy compliance
Humblytics provides near real-time data:
• Page views: Appear within seconds
• Click events: Show up immediately
• Form submissions: Tracked instantly
• Heatmaps: Update in real-time
• A/B test results: Refresh every few minutes
Add a simple attribute to any HTML element: humblytics="event-name". Events appear in your dashboard under "Clicks" within seconds. No additional code or configuration needed - it's no-code and low-code friendly for platforms like Webflow and Framer.
Yes. Humblytics supports form tracking from:
• Typeform (embedded submissions)
• HubSpot Forms (auto-detected when embedded)
• HubSpot Booking Links
• Cal.com (calendar bookings)
• Tally.so form submissions
• GoHighLevel (automatic tracking)
• Custom forms with simple attributes
Yes - embedded HubSpot forms are auto-detected. For native HubSpot pages, you need to add the Humblytics script in HubSpot settings. The platform automatically captures form submissions without additional configuration.
Track purchases using the custom event tracking feature. You can also set up purchase events as goals in your A/B tests to measure conversion impact.
Yes, you can track cart abandonment by setting up custom events when users add items to cart vs. when they complete checkout. Create a funnel to visualize the drop-off between cart addition and purchase completion.
Humblytics uses privacy-friendly fingerprinting to identify unique visitors, but cross-device tracking is limited due to privacy constraints. Each device will be treated as a separate visitor. For more accurate user journey tracking, consider implementing custom user identification through login events.
Monitor engagement through:
• Session duration: How long users stay on your site
• Scroll depth: How far users scroll on pages
• Click events: Interactions with specific elements
• Return visitor patterns: Frequency of visits
• Funnel progression: Movement through conversion steps
• Unique visitors: Individual users (identified by device fingerprinting)
• Page views: Total number of pages loaded, including repeat visits
• Sessions: Groups of interactions within a time period
• Bounce rate: Percentage of single-page sessions
Geographic data is based on IP address geolocation and is generally accurate to the country level (95%+ accuracy) and city level (70-80% accuracy). The precision depends on the visitor's ISP and network configuration.
Heatmaps
Heatmaps activate automatically once the base script is installed - no extra code needed. They provide:
• Dynamic click density overlays for desktop, tablet, and mobile views
• Scroll-depth insights showing where users lose interest
• Page-level filtering to compare different layouts or devices
• Real-time data without sampling
Heatmap best practices:
• Hot spots (red areas): High engagement, popular elements
• Cold spots (blue/no color): Low engagement, consider repositioning
• Compare heatmaps across device types (desktop vs. mobile)
• Use scroll depth data to identify where users lose interest
• A/B test changes based on heatmap insights
A/B Testing & Split Tests
Create and run A/B tests without coding knowledge. The platform automatically splits traffic between variations and provides real-time results showing performance for each version, including statistical significance calculations. All split-testing logic is built into the main script.
Choose Split Testing → Start New Experiment
1. Set your testing goal (conversion events or page destinations)
2. Name your experiment clearly
3. Add variant page URLs (control vs. test versions)
4. Set visitor assignment preferences
5. Apply optional restrictions (geo-targeting, audience filters)
6. Launch the experiment
No. Split-testing logic is built into the main Humblytics script. No extra files or libraries needed - one script handles analytics, heatmaps, and A/B testing.
Yes, you can run multiple A/B tests at the same time on different pages or elements. However, avoid testing overlapping elements on the same page as this can affect statistical validity. Humblytics tracks each experiment independently with separate conversion metrics.
Conversion Goals: Form submissions, click events, page view events, purchase events
Page Goals: Reach destination page (internal or external)
All goals support both same-domain and cross-domain tracking.
• Allow Visitor Overlap: Assignment happens per session - repeat visitors could see different versions on different visits. Good for high-traffic sites and short tests.
• No Visitor Overlap: Assignment happens once per user (sticky) - they always see the same version. Better for brand-sensitive flows and long funnels.
For statistically significant results, you typically need:
• Minimum: 100-200 conversions per variant
• Recommended: 1,000+ visitors per variant
• Duration: At least 1-2 weeks to account for weekly patterns
Use Humblytics' A/B testing calculator to determine ideal sample sizes.
Best practices for monitoring tests:
• Daily monitoring: Track progress but avoid making decisions
• Weekly reviews: Assess trends and statistical significance
• Decision point: Wait for statistical significance before concluding
• Avoid: Stopping tests early based on initial results
High-impact elements to test:
• Headlines: Main value propositions
• Call-to-action buttons: Text, color, placement
• Hero images: Product shots vs. lifestyle images
• Form fields: Number and types of fields required
• Pricing presentation: Layout and emphasis
Set up value attribution in your funnels by:
• Assigning monetary values to conversion events
• Tracking revenue-generating actions (purchases, sign-ups)
• Using the per-step value attribution in funnel analysis
• Comparing revenue between test variants
If your website experiences downtime during an A/B test, Humblytics will pause data collection until the site is accessible again. The test will resume automatically once your site is back online, and all previously collected data remains intact. You can also manually pause tests from your dashboard if needed.
AI suggests tests—you approve them. And the whole point of A/B testing is to validate ideas before rolling them out. If a test loses, you learned something valuable. Plus, AI learns from losses too and won't suggest similar ideas again.
Funnels
Create multi-step funnels by mapping page views, clicks, form submissions, or any custom event in a visual flow. You can see conversion metrics at a glance including starting volume, drop-off percentages, overall conversion rate, and per-step value attribution. Funnels support cross-domain tracking.
Conversion optimization workflow:
1. Analyze heatmaps to identify low-engagement areas
2. Review funnel data to find drop-off points
3. Test hypotheses with A/B experiments
4. Monitor form analytics to optimize lead capture
5. Use click data to optimize navigation and CTAs
Privacy & Compliance
No. Humblytics stores no cookies or local storage identifiers. Users are anonymized via a one-way hash of IP and device traits, with raw IPs discarded instantly, eliminating the need for consent banners under GDPR.
Humblytics is on the final path to full GDPR compliance. Contact [email protected] to be notified when certification is complete. The platform is designed with privacy-first principles including data encryption in transit and at rest.
Humblytics' cookie-free approach helps with CCPA compliance:
• No personal identifiers are stored
• Data is anonymized through hashing
• Users aren't tracked across sites
• You can implement data deletion requests if needed
Humblytics achieves over 99% accuracy for unique visitor tracking using advanced fingerprinting technology. Instead of relying on cookies, we use a combination of IP address hashing and device characteristics to identify visitors while maintaining their privacy. While you might notice slight variations compared to cookie-based analytics due to the different tracking methodology, our approach eliminates the need for cookie consent banners while maintaining high accuracy.
Since Humblytics doesn't use cookies or persistent identifiers, traditional opt-out mechanisms aren't necessary. However, you can:
• Respect Do Not Track browser settings
• Implement custom opt-out functionality using JavaScript
• Provide transparency about data collection in your privacy policy
Humblytics does not sell or share your analytics data with third parties. The platform uses some third-party services for infrastructure (CDN, hosting) but data remains encrypted and anonymized. See the privacy policy for complete details.
Traffic to our ingestion and dashboard endpoints is forced through TLS 1.2+. Collected payloads are immediately written to an encrypted PostgreSQL (Timescale) cluster with disk-level AES-256 encryption. Access is restricted via role-based policies and audited quarterly.
All production data is processed and stored on AWS in the US-West (Oregon) region by default. EU-only data residency is on the roadmap—contact support if you require an EU deployment.
Self-hosting is available on the Enterprise tier. We provide a Docker compose bundle (PostgreSQL + collector + dashboard) and assist with setup. Note that cookieless fingerprinting still relies on our license server for model updates.
Pricing & Plans
Yes, plan switching is flexible:
• Upgrades: Take effect immediately with pro-rated charges
• Downgrades: Start next billing cycle with no data loss
All historical data is retained regardless of plan changes.
Plan switching with Humblytics is designed to be flexible and straightforward. You can upgrade your plan at any time, and changes take effect immediately. If you decide to downgrade, the change will take effect at the start of your next billing cycle. When upgrading, we calculate pro-rated charges based on your remaining billing period. Most importantly, all your historical data is retained regardless of which plan you switch to. As you approach your plan limits, we'll send you an email alert at 75% usage. You'll have a 3-day grace period to upgrade if you exceed your limit before we pause tracking.
• 75% warning: Email alert when usage hits 75%
• 3-day grace period: Tracking continues for three days after exceeding limit
• Pause: After grace period, tracking pauses until you upgrade or quota resets
All limits apply at the account level across every connected site.
Your data retention period follows your previous plan's retention policy.
• For example, Business plans retain data for up to 3 years, while Enterprise plans may retain data indefinitely unless specified otherwise.
• If you switch to the Free plan, your data is still retained and accessible—but you'll be limited to 1,000 monthly views and restricted feature access.
• If you cancel your subscription (but don't delete your account), your workspace and data remain accessible for 30 days, giving you time to export data or reactivate your plan.
• If you delete your account, we will process and permanently delete all associated data from our systems in compliance with our privacy policy.
Data retention varies by plan and cancellation status:
• Active accounts: Data retained indefinitely
• Cancelled accounts: 30 days access, 90 days total retention
• Free plan: Access to historical data with 1,000 monthly view limit
• GDPR compliance: Data can be deleted upon request
Yes, you can export data in CSV format. A public REST API for custom integrations is in development. Currently available export options include dashboard sharing via public links and email reports with comprehensive metrics.
Team & Collaboration
Yes you can add up to 5 team members to your account with access to individual sites.
Yes you can create public links with set expiry dates.
Configure email reports at Site Settings → Email Reports.
Choose:
• Frequency: Weekly or monthly
• Recipients: Unlimited email addresses (no Humblytics account required)
• Metrics: Traffic trends, top pages, conversion rates, A/B test results
Reports are automatically formatted for easy sharing with teams and stakeholders.
Alerts and reports can be sent to any email address you specify, regardless of whether they have a Humblytics account. Add or remove email recipients anytime through Site Settings > Email Reports. There's no limit to the number of recipients you can add.
Integrations
Current integrations include:
• Native: Webflow, Framer direct support
• Third-party services: Stripe, OpenAI, GitHub
• Form platforms: Auto-detection for major form providers
• Future: Public API in development for custom integrations
You can currently share dashboards via public links and export data in CSV format.
A read-only REST API (v1) is currently in private beta. It supports programmatic export of page-view, click and conversion events plus experiment results. Webhooks for real-time goal completions are on the 2025 roadmap. Email [email protected] to request early access.
Yes, you can install Humblytics on WordPress multisite networks. Add the tracking script to each site individually, or use a network-wide plugin. Each site will be tracked separately unless you implement cross-domain tracking.
Currently, Humblytics doesn't have specific AMP support. AMP pages have restrictions on custom JavaScript that may prevent the tracking script from functioning properly. This feature is being considered for future development.
Performance & Technical
No. Humblytics is engineered for minimal performance impact with:
• Extremely lightweight script (~36 KB)
• Asynchronous loading (won't block page rendering)
• Global CDN delivery for fast worldwide performance
• No cookies or local storage operations
• No noticeable impact on page load times
In internal benchmarks, adding the 36 KB async script reduced aggregate Lighthouse performance scores by < 1 point. Because the tag loads after DOMContentLoaded it does not affect First Contentful Paint or CLS.
Very rarely. The CDN domain (cdn.humblytics.com) is not present in the major EasyList/AdGuard filter lists. In edge cases you can self-host the script or proxy requests through your own domain.
Humblytics works across all modern browsers including Chrome, Firefox, Safari, Edge, and mobile browsers. The script is compatible with:
• Desktop computers (Windows, Mac, Linux)
• Mobile devices (iOS, Android)
• Tablets (iPad, Android tablets)
• All major browser versions from the past 5 years
Our intelligent anomaly detection system continuously monitors your website traffic patterns to identify unusual activity. It learns from your site's historical data to understand what's 'normal' for your website. When it detects significant deviations from these patterns – whether sudden spikes or drops in traffic – it sends immediate alerts so you can investigate and respond quickly.
Because Humblytics is script-only and does not modify your DOM after load, it has no negative impact on WCAG compliance. All tracking attributes (humblytics="…") live in HTML and are ignored by assistive technologies.
Support & Resources
Support options include:
• Email support: [email protected] with product specialists
• Documentation: Comprehensive guides at docs.humblytics.com
• Video tutorials: YouTube channel with step-by-step guides
• Blog: CRO tips, platform guides, and product updates at humblytics.com/blog
• Tools: Free calculators and UTM builders
The support team provides personalized assistance for setup, troubleshooting, and optimization questions.
While Humblytics doesn't have a built-in IP exclusion feature yet, you can filter internal traffic by:
• Using UTM parameters to identify internal visits
• Setting up custom events to separate internal team interactions
• Applying audience filters in your funnel analysis to exclude specific traffic sources
Currently, Humblytics offers basic filtering options. More advanced segmentation features are in development. You can segment data by:
• Device type (desktop, mobile, tablet)
• Traffic source (direct, referral, search)
• Geographic location
• Time periods
Still have questions?
Can't find what you're looking for? Our support team is here to help.