Google Analytics vs Humblytics

Stop reporting. Start optimizing.

GA4 tells you what happened, behind a consent banner, and leaves you to guess what to change. Humblytics is cookie-free and ships the A/B test, scored on the Stripe revenue it earned.

14-day free trial · Cancel anytime · No consent banner

What you gain

  • No-code A/B testing, which GA4 lost with Optimize
  • Click and scroll heatmaps
  • Cookie-free, so no consent banner or Consent Mode
  • No data sampling, at any traffic level

What GA4 still does better

  • Free, at effectively unlimited scale
  • Free raw-data export to BigQuery
  • Native Google Ads attribution

What it costs

$79/mo

Humblytics. Every feature on every plan.

Free

GA4. GA4 360 is quote only

Teams who kept GA4 for ads and added this for the rest

A/B tests tied to real Stripe revenue, not the click rate your old tool reported.

Read customer stories
Mekaa
Matchday
Waking Digital
UI Collective

Is Humblytics a good Google Analytics (GA4) alternative?

GA4 is free and unmatched for Google Ads integration and free BigQuery export, but it relies on cookies (consent banner + Consent Mode v2 in the EU), samples data at scale, and has no A/B testing or heatmaps since Google Optimize was sunset in 2023. Humblytics is cookie-free (no banner) and adds A/B testing, heatmaps, funnels, and Stripe-verified revenue attribution in one ~36 KB script from $79/mo. Keep GA4 for ad-platform reporting; use Humblytics to actually optimize and prove revenue.

Updated July 2026

Feature comparison

How Humblytics compares to GA4

When each wins: GA4 wins for free, near-unlimited scale, free raw-data export to BigQuery, and tight Google Ads attribution. Humblytics wins for cookie-free, no-banner analytics plus the testing, heatmaps, and revenue attribution GA4 doesn't offer.

Feature
Humblytics
GA4
Cookie-free, no consent banner
Web analytics
No-code A/B testing
Click & scroll heatmaps
Multi-step funnels
Explorations
Revenue attribution
Stripe-verified
Tag-based ecommerce
Data sampling at scale
No sampling
Sampled
Raw data export
CSV / API
BigQuery (free)
Setup
One script
Tags + Consent Mode
MCP server for agents (Claude or Codex)
Reads the funnel, ships the test
Experimental, read-only
Price
From $79/mo
Free / 360 custom
Pricing

Every plan gets every tool.

Analytics, heatmaps, funnels, the A/B editor, revenue attribution and the MCP, all on the first plan. You pay for traffic, not features.

BusinessPopular

For teams letting Claude or Codex operate the loop.

$79/ month

Everything you need to run the loop:

  • 500K events/mo
  • Unlimited websites
  • 5 A/B tests · 5 funnels · 5 heatmaps
  • Meta ad attribution (Google Ads soon)
  • Hosted MCP + REST API
  • 200 AI chat credits/mo
  • Cookie-free, no consent banner

The in-house growth lead

Runs $5,000 to $25,000 a month in ads on one or two sites, somewhere between 10,000 and 500,000 visitors. Takes payments through Stripe and wants to know which pages earn their keep.

Start free trial

14-day free trial · Cancel anytime

Scale

More volume and unlimited tests. Book a demo to get set up, and add a dedicated marketing engineer whenever you want one.

From$279/ mo platform

The platform:

  • 1M events/mo
  • Unlimited A/B tests, funnels & heatmaps
  • 5 team members
  • Everything in Business, at higher volume

Add a marketing engineer

from $750/moOptional
  • A dedicated marketing engineer, up to 4 hrs of calls a month
  • VIP support: ask us anything, any time
  • We set it up with you, script to funnels to attribution
  • No integration for your stack yet? We build one with you

A growth team, or several brands

Past 500,000 visitors and $25,000 a month in ad spend. Enough moving parts that attribution has to be set up right the first time, by us rather than by you.

Book a demo

A quick call to scope your setup

Running an agency?

Every client on one script, shareable dashboards with no client login, and 50% revenue share for 12 months.

See agency pricing

Managing enterprise accounts?

Custom events, unlimited team members, dedicated specialist, and SLA-backed support.

See enterprise

What counts as an event?

Pageviews, clicks, and form submits, auto-tracked from one script. Heatmap interactions are bundled into pageviews.

What if I exceed my limit?

We email you at 75% usage. Past the limit you get a 3-day grace period, then tracking pauses until you upgrade, add an events add-on ($39/mo per 1M), or your limit resets on the 1st of the month.

Can I cancel anytime?

Yes. Month-to-month, cancel in two clicks. Your card won't be charged until the 14-day trial ends.

Add-ons & overflow pricing

Extra Data Events $39/mo per 1M events

Scale tracking beyond your plan limit

Extra Data Events $129/mo per 5M events

Bigger overflow pack for high-traffic sites

Extra Seats $9/mo per seat

Add team members beyond 5 on Scale

Compare all features across plans
FeatureBusinessScale
Analytics
Events / month500K1M
WebsitesUnlimitedUnlimited
Cookie-free tracking
Cross-domain tracking
Revenue tracking (Stripe)
Testing & Optimization
A/B split tests / month5Unlimited
Funnels5Unlimited
Heatmaps5Unlimited
Visual A/B editor
Agent & API
Hosted MCP server (Claude or Codex)
REST API access
AI chat credits / mo2001,000
Ad attribution
Meta Ads attribution
Google Ads attributionComing soonComing soon
Form connectors
Team
Team members15
Email support

Every plan includes the hosted MCP server and REST API, heatmaps, funnels, the visual A/B editor, cookie-free tracking, and public share links. AI chat is credit-based, metered by messages sent and received.

[ FAQ ]

Google Analytics vs Humblytics FAQ

Common questions, answered.

Beyond GA4 reporting

Cookie-free analytics that optimizes, not just reports.

A/B testing, heatmaps, funnels, and Stripe-verified revenue, in one cookie-free script from $79/mo. No consent banner, no sampling.