Does GA4 need a cookie consent banner?

Yes. GA4 uses cookies and, for EU traffic, requires a consent banner plus Google Consent Mode v2, and unconsented traffic is modeled/estimated. Humblytics attributes traffic with first-party UTM and session data matched to Stripe payments; confirm your own consent obligations with counsel.

Can GA4 run A/B tests?

No. Google Optimize, GA4's A/B testing companion, was sunset on September 30, 2023, and wasn't replaced. GA4 has no native A/B testing or heatmaps. Humblytics includes both, with no-code testing scored in revenue.

How does revenue tracking compare?

GA4 tracks ecommerce revenue via tags, which is consent-degraded and tag-dependent. Humblytics attributes Stripe-verified revenue to the pages, funnels, and A/B variants that produced it, measured against actual Stripe charges.

Is Humblytics harder to set up than GA4?

No, it's simpler. Humblytics is one script, about 16 KB compressed, with no tag manager or event configuration to maintain. GA4 typically involves Google Tag Manager, event configuration, and Consent Mode for EU compliance.

Can I run Humblytics and GA4 side by side?

Yes. Both are a script in the page head, so you can run them in parallel while you compare numbers and move reports over. Many teams keep GA4 for Google Ads bidding signals and BigQuery export and use Humblytics for testing, heatmaps, funnels, and revenue.

Which website platforms does Humblytics work with?

Webflow, Framer, Shopify, WordPress, Squarespace, Wix, and custom-stack sites. Revenue attribution connects to Stripe or Foxy; other payment processors can still use analytics and conversion-scored tests.

Google Analytics vs Humblytics, the GA4 Alternative That Tests (2026)

Updated October 2026

Is Humblytics a good Google Analytics (GA4) alternative?

GA4 is free and unmatched for Google Ads integration and free BigQuery export, but it relies on cookies (consent banner + Consent Mode v2 in the EU), samples data at scale, and has no A/B testing or heatmaps since Google Optimize was sunset in 2023. Humblytics adds A/B testing, heatmaps, funnels, and Stripe-verified revenue attribution in one script, about 16 KB compressed, from $79/mo. Keep GA4 for ad-platform reporting; use Humblytics to actually optimize and prove revenue.

How Humblytics compares to GA4

When each wins: GA4 wins for free, near-unlimited scale, free raw-data export to BigQuery, and tight Google Ads attribution. Humblytics wins for analytics plus the testing, heatmaps, and revenue attribution GA4 doesn't offer. Meta and Google Ads attribution are both live in Humblytics, matched to Stripe or Foxy revenue; keep GA4 if you rely on it for Google Ads bidding signals.

See all comparisons

FeatureHumblyticsGA4

Web analytics

No-code A/B testing

Click & scroll heatmaps

Multi-step funnelsExplorations

Revenue attributionStripe-verifiedTag-based ecommerce

Data sampling at scaleNo samplingSampled

Raw data exportCSV / APIBigQuery (free)

SetupOne scriptTags + Consent Mode

MCP server for agents (Claude or Codex)Reads the funnel, ships the testExperimental, read-only

PriceFrom $79/moFree / 360 custom

Every plan gets every tool.

Analytics, heatmaps, funnels, A/B testing and revenue attribution on every plan. Start with 14 days free.

Business

Scale

$239

Save $480

Per month, billed $2,868 yearly

For growing teams and several brands with more volume.

1M events/month
Unlimited active A/B tests, funnels & heatmaps
5 team members
Everything in Business, at higher volume

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14-day trial available

Enterprise

Custom

Get a custom quote

For organizations with custom capacity and support needs.

Unlimited events and feature usage
Unlimited team members and data retention
Custom API and integrations
Priority support and dedicated specialist

Talk to sales

Scale1M events · 5 team members$239/mo EnterpriseCustom capacity and supportCustom

Frequently Asked Questions.

Common questions, answered.

See all questions

For most marketing teams, yes. Humblytics covers core web analytics (with no sampling) and adds A/B testing, heatmaps, funnels, and Stripe-verified revenue attribution. Teams that depend on free BigQuery export or deep Google Ads attribution often keep GA4 alongside it.

Analytics that optimizes, not just reports.

A/B testing, heatmaps, funnels, and Stripe-verified revenue, in one script from $79/mo. No sampling.

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/pricing · headline testWinner found

Control$1.12

Variant B$1.79

+59.4%revenue per visitor · 95% confidence

Stop reporting. Start optimizing.