Tests worth running, from real pages
Every tactic here came out of a teardown. Each one says when to use it, how to set it up and what to ask your agent.
- Match the page headline to the adSeveral ads point to one page, and that page opens with a general brand line instead of what the ads promise.Ads and landing pages
- Deliver what the ad promisedAn ad promises a download, a guide or a tool, and links to a feature page, a pricing page or a sales call.Ads and landing pages
- Say who it's for in the same number the ad usedAds and page describe the audience with different thresholds, or the form invites people the ad excluded.Ads and landing pages
- Put the proof the ad used next to the priceAn ad leads with a strong number and the page shows only ratings or user counts near the price.Offers and pricing
- Put the one outcome quote by the buttonYour best quote names a dollar or time result, and it sits after the first section.Offers and pricing
- Give a big search the page it is asking forA high-volume, low-difficulty search sits next to what you sell, and your matching page is missing, thin or ranking for something else.Search
