Put the one outcome quote by the button
If you have one customer quote that names a specific result from the thing you sell, place it directly under the first button instead of further down the page.
- When to use it
- Your best quote names a dollar or time result, and it sits after the first section.
- The idea behind it
- A specific result in a customer's words answers "will this work for me" at the moment of the click.
- How to set it up
- 1) Find the quote on your page with the most specific result.
- 2) Check where it sits relative to the first button.
- 3) Make version B with the quote and photo directly under that button.
- 4) Count the action the button asks for.
- How long it takes
- About 400 conversions per version to see a 20% change. Check yours with the sample size calculator.
Where we found it
Kit · /focus
Neville Medhora's "roughly $45,000" sponsor deal appears after the first section.
Read the teardownSet up this test with your agent
Read our landing page. Find the customer quote with the most specific result. Draft a test that moves it directly under the first button. Show it to me before you create it.
Skill
