Put the proof the ad used next to the price
If an ad leads with a proof point, like money earned or a customer result, show that same proof right next to the price on the page.
- When to use it
- An ad leads with a strong number and the page shows only ratings or user counts near the price.
- The idea behind it
- The reader clicked because of that proof. It does the most work at the moment they decide to pay.
- How to set it up
- 1) Find the proof point your ads lead with.
- 2) Check whether it appears near the price on the landing page.
- 3) Make version B with that line directly under the price.
- 4) Count paid checkouts from that page.
- How long it takes
- About 400 conversions per version to see a 20% change. Check yours with the sample size calculator.
Where we found it
beehiiv · /99-for-3-short
Three ads say creators earned $37.8M+. The $99 page shows ratings, not earnings.
Read the teardownSet up this test with your agent
Find the proof points our ads lead with. Check whether each appears next to the price on its landing page. Draft a test that moves the strongest one under the price.
Skill
