Give a big search the page it is asking for
If a search in your category gets thousands of visits a month and you sell the answer, build one page that matches what Google already shows for it, and link it to your product.
- When to use it
- A high-volume, low-difficulty search sits next to what you sell, and your matching page is missing, thin or ranking for something else.
- The idea behind it
- Google shows the kind of page searchers want. A gallery, a guide or a product page that matches that kind, from a strong domain, has room to rank.
- How to set it up
- 1) List the biggest searches in your category with volume and difficulty.
- 2) Check page one for each, and note the kind of page that ranks.
- 3) Find your page that should answer it, or build one of that kind.
- 4) Watch impressions and sign-ups from that page for 30 days.
- How long it takes
- About 30 days of search data before you judge it.
Where we found it
beehiiv · /templates
"newsletter templates" gets 9,900 searches a month. beehiiv's templates page isn't on page one.
Read the teardownKit · /features/commerce
"sell digital products" and "digital products to sell" get 6,000 a month. Kit isn't on page one.
Read the teardownSenja · /testimonial-examples
"testimonial examples" gets 1,600 a month. Senja is #22; a competitor with a lower DR holds three spots.
Read the teardownSet up this test with your agent
List the biggest searches in our category. For each, check whether we have a page for it and whether that page is on page one. Rank the gaps by volume and difficulty.
Skill
