Free resource
The 2026 Analytics Tool Comparison Matrix
Side-by-side breakdown of 12 analytics platforms so you can stop Googling and start deciding. One page. No fluff.
What's inside
See which tools are truly cookieless vs. which still need consent banners
Compare real pricing at 10K, 50K, and 200K monthly pageviews
Know which platforms support A/B testing natively vs. requiring add-ons
Check GDPR, CCPA, and HIPAA compliance at a glance
Match your stack to your team size and budget with our decision framework
Understand data ownership — who keeps your data and for how long
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What the comparison looks like
Showing 6 of 12 platforms. Get the full matrix with pricing tiers, compliance details, and data ownership info.
| Platform | Cookieless Tracking | Built-in A/B Testing | Heatmaps | Funnel Analysis | Session Recordings | Revenue Attribution |
|---|---|---|---|---|---|---|
| Humblytics* | ||||||
| Google Analytics | ~ | ~ | ~ | ~ | ||
| Hotjar | ||||||
| Mixpanel | ~ | |||||
| Amplitude | ||||||
| Plausible |
+ 6 more platforms in the full matrix
HumblyticsGoogle AnalyticsHotjarMixpanelAmplitudePlausibleFathomPostHogHeapCrazy EggVWOMatomo