What is Humblytics and how is it different from other A/B testing tools?

Humblytics is an all-in-one A/B testing software and CRO platform that combines split testing, heatmaps, funnel analytics, and AI-powered test hypothesis generation. Unlike tools like Optimizely or VWO that require developers, our visual editor lets marketers launch A/B tests without code.

How do I run A/B split tests without developers?

Our visual A/B testing editor lets you create and run split tests without any coding. Simply select elements on your page, create variations, set traffic allocation, and launch. The platform automatically splits traffic and calculates statistical significance in real-time.

Is Humblytics GDPR compliant?

Yes, Humblytics is fully GDPR compliant. Our cookie-free analytics stores no cookies or local storage identifiers. Visitors are anonymized via a one-way hash, eliminating the need for consent banners.

Will the A/B testing script slow down my website?

No. The Humblytics script is only 36 KB, loads asynchronously, and is served over a global CDN. It won't impact your Core Web Vitals scores.

Does Humblytics work with Webflow, Framer, and Shopify?

Yes! Our A/B testing software integrates with all major platforms including Webflow, Framer, Shopify, WordPress, Squarespace, and custom-built sites.

Changelog — New A/B Testing & Analytics Features

01.

Experiment Results: Clearer Wins, Health Checks & Variant Insights

The experiment detail page is now easier to scan and act on. Results, variant performance, test health, trends, and settings are organized around the decisions you need to make: which variant is winning, whether the test has enough data, and what to do next.

Simplified experiment details into Results and Settings, removing duplicate Health and Variants tabs
Variant performance now leads the Results view, with visitors, conversions, conversion rate, uplift vs. control, winner badges, and goal-specific metrics in one place
A compact summary bar keeps key signals visible — unique visitors, conversions, revenue/trial starts when relevant, improvement, confidence, and winner
Test Health is one click away, with warning-first guidance and deeper sample size, duration, confidence intervals, and setup details in an expandable section
Trends and click-through details stay available for deeper analysis without crowding the main result summary
Cleaner card styling, badges, and teal/amber result states make experiment status easier to read in light and dark mode

02.

Funnel Builder: Clearer Counts, Better Charts, Faster Setup

The Funnel Builder is now easier to read and easier to build with. You can quickly understand how many sessions matched each step, how many stayed in the funnel, and where visitors went off-path — with chart views that fit both simple and longer journeys.

Clearer matched vs in-funnel counts, including plain-English off-path context when visitors match a step but do not continue through the funnel
New chart options — Stream, Bars, Vertical, and Table — so you can choose the clearest view for each funnel
Better support for longer funnels, with up to 15 steps and an automatic compact view for bigger journeys
Easier wildcard setup with live match previews, example patterns, and helpful guidance while building steps
More readable funnel rules with visible OR labels, cross-domain step indicators, and a clear “counts = unique sessions” explanation
Table view now includes an Off-path column for a more complete step-by-step breakdown

03.

Trial Experience: Smarter Reminders, Clearer Upgrades & Privacy-First Tracking

The trial now guides you from a welcome message through timely reminders as your time winds down — and the logged-in app drops Meta Pixel tracking to stay true to our privacy-first promise.

Smarter trial reminders that adapt from day one through the final 24 hours and the expired-trial state
Upgrade prompts that reference real account activity — sessions, heatmaps, and funnels — when available
Trial CTAs show pricing for your selected plan for clearer checkout confidence
Stronger end-of-trial visibility so you don't miss account-access reminders
Meta Pixel tracking removed from the logged-in app — privacy-first, end to end

04.

A Smarter Dashboard: Turn Signals Into Your Next Best Action

A refreshed dashboard helps you spot what matters faster. A cleaner insight banner highlights one clear signal at a time, a unified sites view keeps your workspace easy to scan, and the in-app agent chat gets meaningfully more capable.

Insight banner prioritizes one clear signal at a time — test wins, revenue changes, funnel drops, traffic shifts, or a steady week
Quiet weeks surface your highest-traffic site without an active test, so you always have a next experiment to launch
Unified Needs Attention + All Sites experience with grid and table views
Key actions — analytics, split tests, funnels, settings, and open-site — are always visible
Agent chat adds slash commands, Stop and Regenerate controls, persistent history, and clearer progress updates
Agent setup points to the real Skills + REST API workflow with copy-ready steps for Claude Code, Codex, and other agents
Plan and usage details are clearer at a glance — active status, included features, and current usage

05.

Smoother Onboarding: More Reliable Setup from Signup to Tracking

We added deeper automated checks across the onboarding journey — from account creation and email verification to adding a website and confirming the tracking script is installed correctly — so new customers reach their first insights with more confidence.

End-to-end onboarding coverage for signup, email verification, website setup, and tracking-script detection
More reliable tracking verification using a real test site with the correct property ID
Automated checks catch onboarding regressions before they reach customers
Improved resend-code handling during email verification

06.

Dashboard Views Now Match Your Last 7 Days of Traffic

We tightened the main dashboard so “Views 7d” reflects a true rolling seven-day window, matching the Traffic page for a more reliable snapshot of recent performance.

See each site's last-7-day views directly in the dashboard table
Header total matches the sum of your site-level views
Clearer week-over-week context comparing the current seven days to the previous seven
No more flashes of older month-to-date totals while fresh data loads

07.

Clearer API Key Status on the Dashboard

Your dashboard now gives a more accurate view of API key connections, so revoked keys no longer make an account look connected.

See active API keys at a glance with a clear count in the Agent / API card
Accounts with only revoked keys show the setup path instead of a connected state
The Manage action stays clean by keeping the count in the status label

08.

Agent Skills Directory: Pre-Built Marketing & CRO Skills for AI Agents

A new skills directory at /skills showcases pre-built capabilities for Claude Code, Codex, and any AI agent — including CRO optimization, A/B test generation, marketing strategy, ad management, funnel reporting, and content creation. Each skill connects to the Humblytics API for live data.

9 pre-built skills across optimization, strategy, advertising, content, and data categories
CRO Optimizer, A/B Test Generator, and Funnel Reporter powered by live Humblytics API data
Workflow examples showing how skills chain together for end-to-end automation
Deep links to load the agent spec directly in Codex or Claude Code
Works with the new Agent Onboarding API for seamless terminal-first setup

09.

Agent Onboarding API: Sign Up, Choose a Plan & Get an API Token from the Terminal

AI agents can now onboard users end-to-end without leaving the terminal. A new two-step flow lets agents initiate signup, send the user a verification link, poll for completion, and receive a ready-to-use API token — no dashboard required.

POST /auth/agent-initiate — create a signup session and get a unique verification URL
Browser-based identity verification and Stripe payment in under a minute
Poll-based completion — agent receives a JWT auth token automatically once the user finishes
POST /add-custom-site — add a website and get a tracking script ID immediately
Deep links to open the API docs directly in Codex or Claude Code

10.

Agent API: Programmatic Split Test Recommendations & Creation

Two new API endpoints let AI agents get data-driven A/B test recommendations and launch no-code split tests programmatically — no dashboard required. Connect Claude, Codex, or any agent workflow to automate your entire optimization cycle.

GET split-test-recommendations endpoint — returns AI-powered test ideas with element selectors, confidence scores, and expected impact
POST split-tests endpoint — create no-code A/B experiments from API with variant changes, goals, and auto-stop
Agent-ready workflow — recommendations pipe directly into test creation with matching selectors
Support for text, CSS, and element changes via selector-based no-code mutations
Auto-stop configuration — set experiment duration and let tests conclude automatically

What's New in Humblytics

2026

2025

2024