Humblytics Plan Changes - July 2025

Starting July 7, 2025, we're simplifying our plans to make choosing and upgrading crystal clear.

Plan Changes (Effective July 7, 2025)

Plus Plan Updates

• Now Analytics-Only: 10K events + optional datapoint add-ons

• Core web analytics with 1-year data retention

Business Plan Updates

• New Limits Added:

  • 5 active split tests

  • 5 active funnels

  • 5 heatmaps

• Heatmap Changes: Previously tracked all pages automatically. Now you create individual heatmaps for selected pages only.

Unchanged Plans

• Scale and Enterprise plans remain the same

Pricing Changes (Effective July 24, 2025)

For New Subscriptions Only

• Price increases apply only to:

  • New customers, OR

  • Existing customers who change their subscription after pricing updates

• Your current price is locked in unless you:

  • Downgrade

  • Cancel and resubscribe

  • Upgrade to a different plan

New Plan Structure

Plus

• 10K event datapoints per month

• Up to 5 websites

• Core web analytics

• 1-year data retention

Business

• 500K event datapoints per month

• Unlimited websites

• Up to 5 active split tests, 5 active funnels, 5 heatmaps

• AI Growth Assistant

• 3-year data retention

Scale

• 1M event datapoints per month

• Unlimited websites

• Unlimited split tests, funnels, and heatmaps

• AI Growth Assistant + 5 team seats (coming soon)

• 5-year data retention

Summary

New pricing launches mid-July for new sign-ups only. Existing customers keep their current price and features—nothing changes unless you switch plans. If you upgrade or downgrade after launch, the new plan structure will apply.