Humblytics Plan Updates: New Tiers & Pricing Changes Effective July 2025

As of today, July 8, our simplified Humblytics plans are officially live — with clearer tiers, improved performance tracking, and room to grow with you.

Feature Limits are Now Active

Your account now follows the updated feature limits based on your current plan tier:

Plus Plan

• 10K monthly event datapoints

• Up to 5 websites

• Core analytics only — no split tests, funnels, or heatmaps

• 1-year data retention

• No AI Growth Assistant, Stripe integration, team access, or API

Business Plan

• 500K event datapoints

• Unlimited websites

• 5 active split tests, 5 funnels, 5 heatmaps

• AI Growth Assistant

• 3-year retention

• Stripe integration up to $10K gross tracked revenue

• Public share links & email support

• No team seats, API access, or SSO

Scale Plan

• 1M event datapoints

• Unlimited sites, split tests, funnels, and heatmaps

• AI Growth Assistant + 5 team seats

• 5-year data retention

• Stripe tracking up to $100K gross revenue

• Public share links, email + Slack support, API access

• White-labeled support portal

Enterprise Plan

• Everything in Scale

• Unlimited usage across all features

• SSO/SAML, unlimited team access, and full API

• SOC II compliance and white-labeled client support

Note: Some features such as Stripe integration or API access are coming soon. We are currently testing in beta and will announce when they're live for public launch.

You can view the full breakdown here → Updated Plans Overview

Upcoming Price Changes

Effective July 24, 2025 - Pricing Changes (New Subscriptions Only)

To reflect these new plan changes and all the new features we have added, we are updating our pricing on July 24, 2025 and will share more details.

Here's what you need to know:

• Price increases apply only to new customers or to existing customers who change their subscription after pricing updates

• Staying on your current plan keeps your original price locked in unless you change your subscription or plan type (downgrade/cancel/resubscribe/upgrade)

What's Next

Coming in Q3–Q4:

• No-code A/B testing on individual components

• Purchase tracking for Shopify and FoxyCart

• Stripe revenue goals per test

• AI Growth Assistant 2.0 with auto-test suggestions and optimizations

• Public API access and granular team roles

• White-labeled support dashboards for agencies