Enhanced Split Testing, Advanced Analytics, and Hubspot Form Tracking

1. Split Testing Enhancements

We've revamped our split testing capabilities:

• New Experiment Wizard: Step-by-step guide for test setup

• Enhanced Experiment Overview:

  • Confidence level indicators for clearer decision-making

  • Key findings summary

  • Visual conversion rate comparisons

Split Testing Ideas Library

Access proven A/B testing concepts including:

• Headline variations

• CTA button text and color testing

• Hero image vs. video comparisons

• Form length optimization

• Social proof placement experiments

2. Advanced Bot Filtering

Improved bot detection to ensure accurate analytics:

• Implemented sophisticated detection algorithms

• Updated database of known bot user agent strings

• Benchmarked filtering against industry leading tools

• Applied improvements to all historical data

• Note: Your visitor metrics may show slight changes due to increased accuracy

3. Refined Bounce Rate Metrics

More nuanced bounce rate measurements:

• True Bounce Rate: Percentage of users who left without any interaction

• Regular Bounce Rate: Percentage of single-page visits, including those with interaction

4. Enhanced Custom Event Tracking

Our new SDK simplifies custom event tracking:

• Automatic tracking for buttons, links, and form events

• Simplified integration for dynamic or 3rd-party elements:

  • Dynamic elements: Humblytics.trackClickEvent("button-name", "button-content");

  • 3rd-party forms: Humblytics.trackFormSubmission("custom-form");

• Automatic tracking for single-page application route changes

Advanced HubSpot form tracking now supported. For more information: https://legacydocs.hubspot.com/docs/methods/forms/advanced_form_options

5. Performance Improvements

Backend optimizations for faster analytics:

• Streamlined data collection and processing

• Improved query performance for large datasets

• Enhanced real-time data updates

6. User Interface Updates

UI improvements for better analytics experience:

• Redesigned split test view with improved visualization

• Updated dashboard layouts for better data accessibility

• New interactive elements for improved user experience

7. Documentation and Resources

Updated documentation to support new features:

• Tutorials on advanced custom event tracking

• Guide to interpreting split test results

• Best practices for using the new bot filtering system

For questions or assistance, contact support@humblytics.com.