Enhanced Split Testing, Advanced Analytics, and Hubspot Form Tracking

1. Split Testing Enhancements

We've completely revamped our split testing capabilities to make it easier and more insightful than ever:

• New Experiment Wizard: A step-by-step guide for effortless test setup.
• Enhanced Experiment Overview:
  • Confidence level indicators for clearer decision-making
  • Concise key findings summary
  • Visual conversion rate comparisons with intuitive charts

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Split Testing Ideas Library: Access a curated list of proven A/B testing concepts to kickstart your optimization efforts. Ideas include:

• Headline variations
• CTA button text and color testing
• Hero image vs. video comparisons
• Form length optimization
• Social proof placement experiments
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2. Advanced Bot Filtering

We've significantly improved our bot detection to ensure your analytics reflect genuine user behavior:

• Implemented sophisticated bot detection algorithms
• Updated our database of known bot user agent strings
• Benchmarked our filtering against industry leading tools
• Applied improvements retroactively to all historical data
• Note: You may notice slight changes in your visitor metrics due to increased accuracy
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3. Refined Bounce Rate Metrics

We've introduced more nuanced bounce rate measurements:

• True Bounce Rate: Percentage of users who left without any interaction
• Regular Bounce Rate: Percentage of single-page visits, including those with interaction
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4. Enhanced Custom Event Tracking

Our new SDK makes it easier than ever to track custom events:

• Automatic tracking for buttons, links, and form events
• Simplified integration for dynamic or 3rd-party elements:
  • Dynamic elements: Humblytics.trackClickEvent("button-name", "button-content");
  • 3rd-party forms: Humblytics.trackFormSubmission("custom-form");
• Automatic tracking for single-page application (SPA) route changes

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Custom Form Tracking

For more complex form scenarios, we now support advanced HubSpot form tracking. Here are some examples of how to implement custom form tracking:

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Use our simple SDK to track custom events without needing additional scripts. By default, we track all button, link, and form events, but for dynamic or 3rd-party elements, you can easily add custom tracking:

• For dynamic elements: Humblytics.trackClickEvent("button-name", "button-content");
• For 3rd-party forms: Humblytics.trackFormSubmission("custom-form");

For more detailed information on HubSpot form options, visit: https://legacydocs.hubspot.com/docs/methods/forms/advanced_form_options

5. Performance Improvements

We've optimized our backend to provide you with faster, more responsive analytics:

• Streamlined data collection and processing pipelines
• Improved query performance for large datasets
• Enhanced real-time data updates

6. User Interface Updates

We've given our UI a refresh to improve your analytics experience:

• Redesigned split test view with improved data visualization
• Updated dashboard layouts for better data accessibility and understanding
• New interactive elements for a more engaging user experience

7. Documentation and Resources

To help you make the most of these new features, we've updated our documentation:

• New tutorials on setting up advanced custom event tracking
• Comprehensive guide to interpreting split test results
• Best practices for using the new bot filtering system

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We're excited to bring you these improvements and can't wait to see how they enhance your website optimization efforts. As always, we value your feedback and are here to support you. If you have any questions or need assistance, please don't hesitate to reach out to our support team at support@humblytics.com.

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