9 Best Optimizely Alternatives in 2026, Including the Cheapest for Marketers (Prices Checked October 2026)

The best Optimizely alternatives in 2026, from the cheapest option a marketer can run without developers to free engineering platforms. Every price re-checked on the vendor's own page on October 8, 2026.

9 Best Optimizely Alternatives in 2026, Including the Cheapest for Marketers (Prices Checked October 2026)

The short answer: As of October 8, 2026, Optimizely still publishes no prices: every plan is "individually packaged" and quoted after a demo. For a marketer who wants tests scored on revenue without developers, Humblytics publishes $79/month (14-day trial), with a no-code visual editor, split URL tests, heatmaps, funnels, revenue per variant from Stripe or Foxy, and Meta and Google Ads attribution. To be fair on price: Zoho PageSense is cheaper, with A/B testing from $29.42/month billed annually, but that tier caps you at 10,000 monthly tracked users and pauses experiments past the cap. Statsig and GrowthBook have free tiers, built for engineers. Convert ($299/month billed annually) is the marketer pick if you also need server-side tests, and Kameleoon (from $495/month) is the enterprise like-for-like that publishes a number.

Optimizely is not really a testing tool any more, and that is the honest starting point for this guide. Its plans page sells Agentic CMS, Agentic Experimentation and Agent Platform as headline products, with Content Marketing Platform, Analytics, Personalization, Commerce, Asset Management, Data Platform and Feature Management alongside. There are no dollar figures and the only call to action is "Request a demo." Verified October 8, 2026.

That is a digital experience platform. If you came here because you want to A/B test a landing page, you are being quoted for a suite. Every price below was read off the vendor's own live pricing page on October 8, 2026. Where a vendor does not publish a number, we say so and link the page.

At a glance: Optimizely alternatives compared

Tool Best for Runs without developers Free option Entry paid price (verified Oct 8, 2026)
Humblytics Marketers and agencies who want tests scored on revenue Yes 14-day trial $79/mo
Zoho PageSense Lowest sticker price for A/B testing on a small site Yes Forever Free (no A/B), 15-day trial $29.42/mo billed annually, 10K tracked users
Mida Budget visual testing with a free plan Yes Free plan, 15-day trial $224/mo billed annually, 50K tested users
Convert Experiences Marketers who also need server-side tests on a published price Yes 15-day trial $299/mo billed annually, $399 monthly
Kameleoon Enterprise experimentation with a published starting price Yes 30-day trial, 3 experiments From $495/mo
Statsig Engineering-led experiments with a large free tier Partly Free, 2M events/mo $150/mo (Pro)
GrowthBook Warehouse-native, open source Partly (visual editor on Pro) Free Starter, 3 users $40/seat/mo (Pro)
LaunchDarkly Flags and progressive delivery No $0 forever, 100K experimentation MAU $10 per service connection/mo
Wingify (VWO and AB Tasty) One vendor for a full CRO suite Yes 30-day trial Quote required

Why teams leave Optimizely

You cannot get a price without a conversation. Verified on Optimizely's own page, above. For an enterprise with a procurement team this is normal. For a growth team that needs a number in a budget line this quarter, it blocks the evaluation before it starts. Our Optimizely pricing breakdown covers what buyers report paying.

Experimentation is one product inside a suite. Your renewal conversation is about the platform, not about your tests.

Cost stops smaller programmes. One reviewer running SaaS tests: "It is extremely expensive... I don't recommend it for smaller-volume tests or upmarket B2B because test results are too expensive to make a difference" (TrustRadius, 15 May 2025).

Revenue metrics are the acknowledged gap. "So things like revenue metrics where it's not a yes or no answer... Average order value through Optimizely, that would be really, really useful" (TrustRadius, 30 September 2025). We cover why that matters in A/B testing on revenue per visitor.

Low-traffic sites cannot reach significance. If you ship fewer than a couple of tests a month, the licence becomes the largest line in the experimentation budget and the tests the smallest.

The 9 best Optimizely alternatives in 2026

1. Humblytics, for marketers who want tests scored on revenue

  • Best for: marketers and agencies running paid traffic to pages they want to test, who bill through Stripe or Foxy.
  • Strengths: one script carries a no-code visual editor, split URL tests, heatmaps, funnels and analytics. Each variant is scored on the revenue it produced in Stripe or Foxy, not only on a conversion event, and Meta and Google Ads spend sits next to the result. Every plan includes every tool; tiers differ by volume and seats.
  • Watchouts: no server-side testing, no feature flags, no personalization, no multivariate testing and no session replay. If you came from Optimizely Full Stack, take Statsig or LaunchDarkly. Tests can stop automatically after a set duration you choose; promoting the winner is always a human decision. There is no free tier.
  • Price (verified October 8, 2026): Business $79/month ($65/month billed yearly) with 500,000 events and 5 active tests; Scale $279/month ($239/month billed yearly) with 1M events and unlimited tests; Enterprise custom. 14-day free trial. See pricing and the Humblytics vs Optimizely comparison.

2. Zoho PageSense, the lowest sticker price for A/B testing

  • Best for: a small site that needs basic A/B and split URL tests at the lowest possible cost.
  • Strengths: the Enterprise plan includes A/B testing, split URL testing, full stack testing and personalization. Heatmaps, session recording, funnels and form analytics are on every plan, including Forever Free (5,000 monthly tracked users).
  • Watchouts: A/B testing is only on Enterprise, not Professional or Free. The $29.42 tier covers 10,000 monthly tracked users, and Zoho's FAQ says running experiments are paused if you exceed your count until you buy a top-up. The monthly price is higher than the annual one (yearly billing saves 40%).
  • Price (verified October 8, 2026): Enterprise from $29.42/month billed annually for 10,000 monthly tracked users, rising to $779.42/month at 1M. 15-day free trial, no credit card. zoho.com/pagesense/pricing

3. Mida, budget visual testing with a free plan

  • Best for: marketers who want a visual editor and a free starting point.
  • Strengths: the free plan includes A/B and split URL tests, multipage and cross-domain testing, and a visual and code editor. The paid plan adds multivariate testing.
  • Watchouts: the free plan comes with AI support only. Pricing is by tested users, so model a traffic spike before you commit. No revenue scoring from the payment processor.
  • Price (verified October 8, 2026): free plan at $0; paid from $224/month billed annually for 50,000 tested users. 15-day free trial. mida.so/pricing

4. Convert Experiences, a published rate card with server-side on Pro

  • Best for: marketer and developer teams that want "Optimizely without the enterprise contract."
  • Strengths: Growth covers A/B and split URL tests. Pro adds multivariate and multipage testing, full-stack experimentation with SDKs, feature flags and multi-armed bandit allocation. Overage is printed on the page, so you can model the bill without sales.
  • Watchouts: $3,588 a year on Growth before you run a test, sized for 100,000 tested users a month. Overage comes in blocks: $399 per extra 100,000 on Growth, $699 per 250,000 on Pro. More in Convert alternatives.
  • Price (verified October 8, 2026): Growth $399/month monthly or $299/month billed annually, 100,000 tested users/month; Pro $599/month monthly or $420/month annually; Enterprise on request. 15-day free trial, no credit card. convert.com/pricing

5. Kameleoon, enterprise capability with a starting price

  • Best for: procurement-led teams that want a like-for-like Optimizely replacement and a number before the sales call.
  • Strengths: prompt-based experimentation (PBX), sequential testing, mutually exclusive groups and holdouts, multiple testing correction, SRM detection, unlimited metrics and audiences, and a Figma integration.
  • Watchouts: the starting tier is capped at 10 experiments and 50,000 visitors a month. Unlimited experiments and traffic sit on a higher, unpriced tier.
  • Price (verified October 8, 2026): from $495/month. Free trial for 30 days, up to 3 experiments, no credit card. kameleoon.com/plans

6. Statsig, the modern default for engineering-led testing

  • Best for: product and engineering teams replacing Optimizely Feature Experimentation.
  • Strengths: feature gates, experiments, product analytics and session replay in one platform, with unlimited seats on the free plan. Its pricing page also lists no-code experiments with a visual web editor and a warehouse-native deployment.
  • Watchouts: built around SDKs and events, so a marketing team will still lean on engineers for setup. Pro is metered at $0.05 per 1,000 events past 5M.
  • Price (verified October 8, 2026): Developer free with 2M events/month, unlimited flag checks, 50,000 session replays and unlimited seats; Pro $150/month with 5M events and 100,000 session replays; Enterprise custom. statsig.com/pricing

7. GrowthBook, cheapest serious experimentation for teams with a warehouse

  • Best for: teams with a data warehouse and someone who writes SQL.
  • Strengths: open source and warehouse-native. Unlimited experiments and feature flags on every plan, including the free one.
  • Watchouts: the AI Visual Editor is Pro only, so on Starter every test is code. Without a warehouse, the real cost is data engineering.
  • Price (verified October 8, 2026): Starter free for up to 3 users and 1 project; Pro $40/seat/month for up to 30 users and 3 projects; Enterprise custom. growthbook.io/pricing

8. LaunchDarkly, if flags and progressive delivery are the job

  • Best for: engineering organisations where experimentation is part of release management.
  • Strengths: no per-seat pricing, and the free plan includes 100K experimentation MAU a month.
  • Watchouts: a delivery platform first and an experimentation platform second. For page-level marketing tests it is the wrong shape.
  • Price (verified October 8, 2026): Developer $0/month forever with unlimited seats, 5 service connections, 1K client-side MAU and 5K session replays; Foundation billed yearly at $10 per service connection/month plus $8.33 per 1K client-side MAU/month; Enterprise custom. launchdarkly.com/pricing

9. Wingify (VWO and AB Tasty), the other CRO suite

  • Best for: teams that used Optimizely as their whole CRO stack and want one vendor for testing, behavior analytics and personalization.
  • Strengths: broad suite with Growth, Pro and Enterprise tiers, and a trial account preloaded with sample data.
  • Watchouts: VWO and AB Tasty are now one company. Both pricing pages redirect to wingify.com/pricing, and you will be booking a call for a number. See Wingify alternatives and VWO vs Optimizely.
  • Price (verified October 8, 2026): custom, based on monthly active users (monthly tracked users for behavior analytics). 30-day free trial, no credit card. wingify.com/pricing

Decision guide: choose based on who runs the test

A marketer, on a budget, who wants the result in revenue. Humblytics at $79/month.

A marketer, on the smallest possible budget, with under 10,000 monthly visitors. Zoho PageSense Enterprise at $29.42/month billed annually, or Mida's free plan.

A marketer who also needs server-side tests. Convert Pro at $420/month billed annually.

An engineer, against your own data. GrowthBook if you have a warehouse, Statsig if you do not. Both free to start.

An engineer, with release management attached. LaunchDarkly.

Procurement, with a security review. Kameleoon first, because it publishes a starting number. Wingify if suite breadth outweighs the buying experience.

Two checks on any shortlist. What the meter counts: tracked users, tested users, events and MAU all react differently to a traffic spike, and the overage terms decide the real annual cost. What a win is denominated in: a conversion-rate lift is a proxy for the number finance cares about.

Frequently asked questions

What is the cheapest alternative to Optimizely for marketers?

As of October 8, 2026, Humblytics is the lowest-priced alternative on this list that a marketer can run without developers and that scores each test on revenue: $79/month published, with a no-code visual editor, split URL tests, heatmaps, funnels, revenue per variant from Stripe or Foxy, and Meta and Google Ads attribution. On sticker price alone, Zoho PageSense is cheaper: its Enterprise plan includes A/B testing from $29.42/month billed annually, capped at 10,000 monthly tracked users. Statsig and GrowthBook have free tiers, but both are built for engineering teams.

How much does Optimizely cost in 2026?

Optimizely does not publish prices. As of October 8, 2026, its plans page says "Every Optimizely plan is individually packaged" and the only call to action is "Request a demo." The one price Optimizely publishes is free: Optimizely Rollouts, a Feature Experimentation plan with feature flags and one A/B test. See our Optimizely pricing breakdown for what buyers report paying.

What is the best free Optimizely alternative?

For engineering teams, Statsig's free Developer plan (2M events a month, unlimited seats, 50,000 session replays) and GrowthBook's free Starter plan (up to 3 users, 1 project, unlimited experiments) are the two strongest. LaunchDarkly's Developer plan is $0 forever and includes 100K experimentation MAU a month. For marketers, Mida has a free plan with A/B and split URL tests in a visual editor. All verified October 8, 2026.

Which Optimizely alternative works without developers?

Humblytics, Convert, Mida, Zoho PageSense and Kameleoon all let a marketer build a test in a visual editor without a deploy. Humblytics ($79/month) adds heatmaps, funnels and revenue per variant from Stripe or Foxy. Convert ($299/month billed annually) adds server-side testing on its Pro plan.

Are VWO and AB Tasty still separate Optimizely alternatives?

No. As of October 8, 2026, both vwo.com/pricing and abtasty.com/pricing redirect to wingify.com/pricing. Wingify quotes custom pricing based on monthly active users and offers a 30-day free trial with no credit card.

Which alternative is closest to Optimizely Full Stack?

Statsig and LaunchDarkly. Both run server-side experiments on feature flags with SDKs and both have free tiers. GrowthBook is the closest open-source option if you want to run the statistics against your own warehouse. Humblytics does not do server-side testing or feature flags.

Can I migrate my Optimizely experiments to another platform?

Not directly. Experiment history does not port between platforms because statistical models, metric definitions and identity resolution differ. Export results as a static record, rebuild only the tests still running, and plan a two to four week overlap before the contract lapses.

What happened to Split and Eppo?

Both were absorbed. The Split homepage carries a "SPLIT IS NOW PART OF HARNESS" banner. Eppo's homepage reads "Eppo is now Datadog Experiments." Verified October 8, 2026. If an older shortlist sent you looking for either, that is why you cannot find a rate card.

The takeaway

Optimizely is priced and packaged for organisations with an experimentation function, a procurement process and a platform strategy. If that is you, Kameleoon and Wingify are the calls worth taking.

If it is not, the money is going somewhere other than tests. Engineering-led teams should take Statsig or GrowthBook for free. Marketing-led teams should ask a sharper question: not "which tool tests faster," but "which tool tells me what the test earned." Humblytics publishes $79/month and answers that in Stripe or Foxy revenue. Start with the head-to-head against Optimizely.

Sources

All prices and page statements retrieved October 8, 2026 from the vendor's own live page unless noted.