Humblytics vs Optimizely: which should you choose?
Updated July 2026
How Humblytics compares to Optimizely
Both run real experiments. The difference is how much organization it takes to get the first one live, and where the result lands.
In one sentence: Optimizely is an enterprise experimentation platform with web and full-stack testing inside a digital experience suite, sold as a quoted package; Humblytics is a marketer-first stack with a no-code visual editor, cookie-free analytics, and Stripe-verified revenue attribution at published flat pricing.
When each wins: Optimizely wins for large organizations running experimentation as a formal program: server-side tests in product code, governance across many teams, and personalization tied to content and commerce. Humblytics wins for marketers and agencies who need to launch a test this week, see which variant earned real Stripe revenue, and keep the bill predictable.
One install replaces the whole stack.
Analytics, A/B testing, heatmaps, funnels, and Stripe-verified revenue attribution, from one lightweight, cookie-free script.
A/B Split Testing
Ship a variant in 60 seconds, no dev queue. Every test is scored on the Stripe revenue it produced, not click proxies.
Funnel Analytics
See exactly where revenue leaks. Pinpoint the step where buyers drop off, before they reach checkout.
Revenue Attribution
Tie ad spend to real Stripe payouts. ROAS by channel, campaign, and keyword, not last-click guesses.
API for Agents
Point Claude or Codex at the funnel. One REST call per metric, so your agent reads the data and ships the test.
Real-Time Analytics
See every click, form, and pageview as it happens. Cookie-free, no sampling, no 24-hour lag.
Plugs into your stack
One script reads Stripe, your ad platforms, and your CMS or newsletter.
Built to stay out of the way
36 KB script, async-loaded and CDN-served. It never blocks render.
Why we built Humblytics
Optimizely earned its reputation. It is the enterprise experimentation benchmark: visual web testing for marketing pages, full-stack SDKs for tests that live in product code, and a wider platform covering content, personalization, and commerce. If experimentation at your company is a funded program with its own headcount, that depth is the point.
The cost of that depth is time and organization. Pricing is quoted per package, so the first conversation is with sales rather than a signup form. There is no built-in web analytics layer, so teams pair it with GA4 or Amplitude. The learning curve is steep, and some newer agent features bill against credits, which adds another number to forecast.
Humblytics is the other end of that trade. One 36 KB cookie-free script gives you analytics, a no-code visual A/B editor, heatmaps, funnels, and Stripe-verified revenue attribution in the same place, so a variant is scored on the dollars it earned rather than the clicks it collected. A native MCP server with 36 tools plus 12 open-source agent skills lets Claude or Codex read the funnel, create a test, and stop it at significance. Promoting a winner stays a human decision.
One platform, plans that scale with you.
Every plan includes analytics, heatmaps, funnels, the visual A/B editor, and cross-domain tracking. Pay for traffic, not features.
For solo marketers validating one revenue leak.
14-day free trial · Cancel anytime
Everything you need to validate:
- 10K events/mo · 5 websites
- 1 A/B test · 1 funnel · 1 heatmap
- 25 AI insights/mo
- Meta & Google Ads attribution
- Hosted MCP server + API access (Claude, Codex, Cursor)
For teams letting Claude or Codex operate the loop.
14-day free trial · Cancel anytime
Everything in Plus, plus:
- 500K events/mo
- Unlimited websites
- 5 A/B tests · 5 funnels · 5 heatmaps
- 200 AI insights/mo
- All ad connectors (Meta, Google)
For growth teams running 10+ experiments a month.
Everything in Business, plus:
- 1M events/mo
- Unlimited A/B tests, funnels & heatmaps
- 1,000 AI insights/mo
- 5 team members
- Priority AI processing
Running an agency or managing enterprise accounts?
Custom events, unlimited team members, dedicated specialist, and SLA-backed support.
What counts as an event?
Pageviews, clicks, and form submits — auto-tracked from one script. Heatmap interactions are bundled into pageviews.
What if I exceed my limit?
We email you at 75% usage. Past the limit you get a 3-day grace period, then tracking pauses until you upgrade, add an events add-on ($39/mo per 1M), or your limit resets on the 1st of the month.
Can I cancel anytime?
Yes. Month-to-month, cancel in two clicks. Your card won't be charged until the 14-day trial ends.
Add-ons & overflow pricing
Extra Data Events $39/mo per 1M events
Scale tracking beyond your plan limit
Extra Data Events $129/mo per 5M events
Bigger overflow pack for high-traffic sites
Extra Seats $9/mo per seat
Add team members beyond 5 on Scale
Compare all features across plans
| Feature | Plus | Business | Scale |
|---|---|---|---|
| Analytics | |||
| Events / month | 10K | 500K | 1M |
| Websites | 5 | Unlimited | Unlimited |
| Cookie-free tracking | |||
| Cross-domain tracking | |||
| Revenue tracking (Stripe) | |||
| Testing & Optimization | |||
| A/B split tests / month | 1 | 5 | Unlimited |
| Funnels | 1 | 5 | Unlimited |
| Heatmaps | 1 | 5 | Unlimited |
| Visual A/B editor | |||
| Agent & API | |||
| API access | |||
| AI insights / month | 25 | 200 | 1,000 |
| MCP server (Claude · Codex · Cursor) | |||
| Priority AI processing | — | — | |
| Ad attribution | |||
| Meta & Google Ads | |||
| Form connectors | |||
| Team | |||
| Team members | 1 | 1 | 5 |
| Email support | |||
All plans include the hosted MCP, heatmaps, funnels, visual A/B editor, cookie-free tracking, and public share links.
Ship a test before the quote comes back.
No-code visual A/B editor, cookie-free analytics, heatmaps, funnels, and Stripe-verified revenue attribution. Published pricing from $19/mo.