How to Create UTM Links
Track your marketing campaigns with properly tagged UTM links. Learn best practices for campaign attribution.
How to Create UTM Links
What are UTM Parameters?
UTM parameters are tags added to URLs that help you track where your traffic comes from. They're essential for measuring marketing campaign effectiveness.
The Five UTM Parameters
- utm_source: Where the traffic comes from (e.g., google, facebook, newsletter)
- utm_medium: The marketing medium (e.g., cpc, email, social)
- utm_campaign: The specific campaign name
- utm_term: The paid keyword (optional)
- utm_content: Differentiates similar content (optional)
Using the Humblytics UTM Builder
Our free UTM builder tool makes it easy to create properly formatted UTM links. Just enter your base URL and parameters.
Best Practices
- Use lowercase for all UTM values
- Be consistent with naming conventions
- Keep parameters short but descriptive
- Document your UTM taxonomy