What we'd test on beehiiv's ad landing pages

beehiiv is running 40+ Meta ads to five landing pages. We read every ad, every page, Google's page one and three AI answers, then picked the three tests we'd run first.

active Meta ads read
40
landing pages checked
5
Google searches
10
AI answers
3

Checked November 5, 2026. Built from the outside: beehiiv's public ads, the pages they link to, Google's US results and AI answers. We have none of beehiiv's own data. Search data pulled November 6, 2026.

The three tests we'd run first

The $99 page and the quiz say exactly what their ads promise. The page with the most ads doesn't.
  1. 01The main ad pageLead with the line the ads lead with, "Get paid every time you hit send", instead of the homepage headline.16 ads point here
  2. 02The Enterprise pageUse the same number the ads use. The ads say 100,000+ subscribers. The page says 50K+.8 ads point here
  3. 03The $99 offer pageShow the $37.8M the ads say creators earned, right next to the price.12 ads point here

The ads and where they go

Each page checked against the ads that send people to it. Does the page repeat what the ad promised?
/dive16 of 40 ads · Partly

The ads: "Get Paid Every Time You Hit Send" on 11 ads: an ad network, paid subscriptions, digital products, referrals, 14 days free. Creator stories on the other 5.

The page: The free trial is there. The headline, the earning angle and the creators are not.

24 of 40 beehiiv adsland on a page that only partly says, or doesn't say, what the ad says. Hover or tap a block.

/dive16 ads

"Get Paid Every Time You Hit Send" on 11 ads: an ad network, paid subscriptions, digital products, referrals, 14 days free. Creator stories on the other 5.

Partly

The free trial is there. The headline, the earning angle and the creators are not.

/99-for-3-short12 ads

"3 Months of beehiiv for $99": onboarding call, migration, webinars, "$726+ in value". Three ads add "$37.8M+" earned through the Ad Network.

Mostly

Price, onboarding and the $726 value all match. The $37.8M figure is missing.

/enterprise-booking8 ads

"One Platform. Not Six Tools." and "Hit the Inbox, Not the Spam Folder". All 8 speak to 100,000+ subscribers.

Partly

The page says 50K+. The form's first option is "Less than 10K".

/quiz3 ads

"Take the 2-Minute Quiz": answer 13 quick questions about your topic, schedule and goals, then get a free account.

Yes

"Under two minutes. Thirteen questions, one tap each."

/founder-offer1 ads

"Get the Founder Bundle".

Not checked

We didn't open this page.

What beehiiv does well

  • The $99 page is a clean offer

    Price, subscriber cap and guarantee sit together above the fold. The value stack adds up to the "$726+" the ad quotes.

  • Risk is answered by every button

    "30-day money-back guarantee" and "0% fees on what you earn" sit under each Get Started button, not in a footer.

  • The quiz keeps its word

    The ad says 13 questions. The page says 13 questions and under two minutes before the first tap.

  • Each audience gets its own page

    Starters go to the quiz, small lists to the $99 offer, large publishers to Enterprise.

What we'd fix

01

The page with the most ads doesn't say what the ads say

16 of the 40 ads point to /dive. Earning shows up as the fourth of four feature cards, and none of the creators from the ads appear. Someone who clicked an ad about getting paid has to scroll to find out how.

The ad saysMeta · 11 ads · Sign up

Get Paid Every Time You Hit Send

An ad network that matches you with advertisers, paid subscriptions, digital products, and referrals. Try it free for 14 days.

The page says/dive · above the fold

Powering the Internet's Best Newsletters

Start building with the only newsletter platform that helps you grow, monetize, and manage your content all in one place.

Getting paid is the 4th feature card
02

Enterprise uses two different numbers

A 100,000-subscriber publisher reads the page as broader than the ad promised. A 20,000-subscriber writer reads the dropdown as an invitation. The ad and the page should pick one door.

The ad saysMeta · 8 ads · Contact us

100,000+ subscribers? Let's talk.

Custom pricing, dedicated support, expert deliverability, and a migration plan built around your list.

The page says/enterprise-booking · heading

For newsletters and media teams with 50K+ subscribers

Pick a time on the next screen and get a migration plan and pricing built for your list.

First form option: "Less than 10K"
03

The $99 page drops the proof one ad set leads with

For a reader who clicked because of money already paid out, the strongest proof stopped at the ad. One check we couldn't make from outside: every button links to signup with no offer code in the URL.

The ad saysMeta · 3 ads · Sign up

Creators have earned $37.8M+ through the beehiiv Ad Network.

No pitching, no chasing invoices. Approve the ads you want and get paid. Start with 3 months for $99.

The page says/99-for-3-short · above the fold

$99 for 3 full months

Join 135,000+ creators. Rated 4.9/5 by 28,479 creators. For lists up to 5,000 subscribers.

No earnings figure on the page

The tests, one change each

To see a 20% change you need about 400 conversions per version; for 10%, about 1,570. Check yours with the sample size calculator.
Test 01

A /dive headline that matches the ad

Goal: sign-ups started from /dive
A · Original

Powering the Internet's Best Newsletters

B · Version B

Get paid every time you hit send

Ad Network, paid subs, products, referrals. 14 days free.

Why

11 of the 16 ads pointing here lead with that line. People should see the promise they clicked on first.

How to run this test
Skills used
Ad ExpertA/B Test Generator
Test 02

An Enterprise page that uses the ad's number

Goal: booked calls from 50K+ lists
A · Original

For newsletters and media teams with 50K+ subscribers

B · Version B

100,000+ subscribers? Get a migration plan built for your list

Subscriber dropdown starts at 50K+.

Why

The page should repeat the qualifier the ad used, so the right publishers book and the rest self-select out.

How to run this test
Skills used
Page CROCopywriting
Test 03

The earnings proof next to the $99 price

Goal: paid $99 checkouts
A · Original

$99 for 3 full months

B · Version B

$99 for 3 full months

Creators have earned $37.8M+ through the beehiiv Ad Network.

Why

Three ads lead with it. People who clicked on money earned should see it next to the price they're about to pay.

How to run this test
Skills used
Page CROA/B Test Generator

The searches buyers make, and where beehiiv is

The biggest searches for picking a newsletter tool, with monthly US volume and beehiiv's place on Google today.

13,410 searches a month where beehiiv has no page-one result

  • beehiiv has beehiiv.com/templates. It ranks #2 only for "beehive template", 210 searches.

Tap a row for what's on page one. Sort by volume or difficulty.

Google US, November 6, 2026. Difficulty is 0 to 100 from the keyword tool; green is under 20.

Who Google shows instead

newsletter templates9,900 searches a month
  1. 1thepapermillstore.comDR 54
  2. 2unlayer.comDR 70
  3. 3vertex42.comDR 75
  4. 4squarespace.comDR 96
  5. 5flipsnack.comDR 91
  6. 6pinterest.comDR 97
  7. 7campaignmonitor.comDR 89
  8. 8venngage.comDR 84
beehiiv.com/templatesNot on page one. beehiiv.com has DR 91, higher than five of these eight.

Google US page one, November 6, 2026. DR is Ahrefs Domain Rating. Two of eight are blog posts and one is a Pinterest board: a real template gallery from a DR 91 site has room here.

Two more ways to grow

Beyond the page itself: searches and AI answers where beehiiv could show up and doesn't yet.
Search

beehiiv has a templates page. It isn't on page one for "newsletter templates", 9,900 searches a month.

US searches a month
9,900
beehiiv in Google top 8
No
Read the breakdown AI answers

AI answers already recommend beehiiv. Google's page one for "best newsletter platform" doesn't.

Perplexity picks beehiiv
2 of 2
beehiiv.com on Google page one
0 of 2 searches
Read the breakdown

How we ran this

One prompt, five skills and public data. On your own site, the agent also reads your real visits, scroll depth and which version turns into paid accounts.

  1. 1Meta Ad Library: 40 active US ads
  2. 2Every landing page, read in full
  3. 3Google US page one, 12 searches
  4. 4Volume, difficulty and DR for 30 searches
  5. 5Three buyer questions in Perplexity
The prompt

Pull every active Meta ad for beehiiv in the US. Group the ads by landing page. For each page, compare the ad's headline, claims and numbers with what the page says above the fold, and mark yes, partly or no. List what each page does well before what it's missing. Check Google page one for the searches the ads mention. Draft the three tests we'd run first, one change each, with the goal the page already asks for.

Skills used
Ad ExpertPage CROA/B Test GeneratorSEO StrategistCopywriting

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