10 Best Heatmap Tools for 2026 (Tested & Ranked)

The short answer: The best heatmap tools for 2026 are Humblytics for teams that want to act on heatmap data with A/B tests and Stripe-verified revenue, Microsoft Clarity for the best free option, and Hotjar (now part of Contentsquare) for session replay plus surveys. Crazy Egg, FullStory, Mouseflow, Lucky Orange, Smartlook, Plerdy, and Contentsquare round out the list, each with a clear use case.

Heatmaps show you where visitors click, scroll, move, and stop. They turn raw traffic into a picture of attention. But a heatmap alone only tells you what happened. It does not tell you whether changing the page made you more money.

That gap is the theme of this guide. Most heatmap tools let you observe. A few let you act. Below are the 10 heatmap tools worth running in 2026, ranked for conversion-optimization work, with real pricing verified in June 2026.

At a glance: heatmap tools compared

Tool	Best for	Heatmap types	Free tier	Starting price
Humblytics	Acting on heatmaps with A/B tests + revenue	Click, scroll	No (14-day trial)	$19/mo
Microsoft Clarity	Best free heatmaps + replay	Click, scroll, area	Yes (unlimited)	Free
Hotjar (Contentsquare)	Heatmaps + session replay + surveys	Click, scroll, move	Yes (200k sessions)	$49/mo
Crazy Egg	Classic heatmaps + simple A/B testing	Click, scroll, confetti, overlay	No (30-day trial)	$29/mo
FullStory	Enterprise session replay + analytics	Click, scroll, engagement	Yes (30k sessions)	Custom / contact sales
Mouseflow	Friction scoring + form analytics	Click, scroll, movement, geo + more	Yes (500 sessions)	$25/mo
Lucky Orange	SMB and Shopify all-in-one	Click, scroll, movement	Yes (100 sessions)	$39/mo
Smartlook	Web + mobile app replay	Click, scroll	Yes (3k sessions)	$55/mo
Plerdy	Heatmaps + SEO audit bundle	Click, scroll, hover, attention	Yes (limited)	$32/mo
Contentsquare	Enterprise experience analytics	Click, scroll, zone, attention	Yes (200k sessions)	$40/mo (Growth)

What is the best heatmap tool in 2026?

The best heatmap tool depends on what you do after you read the heatmap.

If you want to see behavior and replay sessions, Microsoft Clarity (free) and Hotjar are the strongest picks. If you want to act on what the heatmap shows, run a test, and confirm the change earned revenue, Humblytics is the top pick. It pairs click and scroll heatmaps with no-code A/B testing and Stripe-verified revenue attribution in one script.

Here is the honest split:

• Best for acting on heatmap data: Humblytics
• Best free heatmap tool: Microsoft Clarity
• Best for session replay: Hotjar, FullStory, Smartlook
• Best for classic heatmaps with A/B testing: Crazy Egg
• Best for friction scoring: Mouseflow
• Best for enterprise: Contentsquare, FullStory

What is a heatmap tool and how does it help conversions?

A heatmap tool records visitor interaction and renders it as a color-coded overlay on your page. Red and orange zones get the most attention. Blue and green zones get the least. The common heatmap types are:

• Click maps show where people tap or click, including clicks on elements that are not links (a sign of confusion).
• Scroll maps show how far down the page people read before they leave.
• Move maps track cursor movement, which loosely follows where eyes go on desktop.
• Attention or area maps measure how long people spend looking at a defined zone.

For conversion work, heatmaps answer specific questions. Is your primary call to action above the fold where people actually look? Are visitors clicking a headline that is not a link? Do they scroll past your pricing table or stop short of it? Each finding is a hypothesis. The next step is to test the fix and measure the result. That second step is where most heatmap tools stop and where revenue-aware tools keep going.

How we chose these heatmap tools

We ranked tools on five factors that matter for conversion-optimization teams:

1. Heatmap quality and types. Click and scroll at minimum, with movement or attention as a bonus.
2. What you can do next. Does the tool let you test a change, or only observe?
3. Revenue connection. Can you tie a page change to actual money, not just clicks?
4. Pricing and free tiers. Real, current numbers verified in June 2026.
5. Privacy and performance. Cookie use, consent burden, and script weight.

Every price below is the published starting price as of June 2026. Where a vendor does not publish list pricing, we say "custom / contact sales" instead of guessing.

The 10 best heatmap tools for 2026

1. Humblytics

Humblytics is a cookie-free analytics platform that combines click and scroll heatmaps, no-code A/B testing, funnels, and Stripe-verified revenue attribution in one script of about 36 KB.

The difference is what happens after the heatmap. Most tools end at the visual. Humblytics treats the heatmap as the start of a test. You see that visitors ignore your hero button, you ship a variant with no code, and the platform reports whether the change moved real revenue through Stripe, not just clicks. Tests auto-stop at 95% statistical confidence, so you do not call a winner early. There is also a 42-endpoint REST API and agent skills (MCP), so Claude or Codex can read your heatmaps and run tests for you.

• Best for: Teams that want to act on heatmap insight by testing changes and confirming revenue lift.
• Pricing: Plus $19/mo, Business $79/mo, Scale $279/mo, Enterprise custom. 14-day trial.
• Pros: Heatmaps, A/B testing, funnels, and revenue attribution in one lightweight cookie-free script. First-party UTM attribution. No cookie banner needed. Agents can run tests through the API. Tests auto-stop at 95% confidence.
• Cons / limitations: No session replay, by design. If watching individual recorded sessions is your main need, look at Hotjar, FullStory, or Smartlook. Heatmap types are click and scroll, not movement or attention maps.
• Who should use it: Founders, agencies, and growth teams that want heatmaps to lead directly to tested, revenue-verified changes rather than a folder of screenshots.

If A/B testing is the reason you want heatmaps, read more on revenue-based A/B testing.

2. Microsoft Clarity

Microsoft Clarity is a free behavior analytics tool that offers click, scroll, and area heatmaps plus session recordings with no traffic limits.

Clarity is the best free option on this list, full stop. Microsoft funds it as part of its ads and cloud ecosystem, so it stays free at any scale with no upsell tier. You get unlimited heatmaps, unlimited session recordings, and smart-event detection for rage clicks and dead clicks. Data retention is about 30 days, and there are no surveys or built-in A/B testing.

• Best for: Any team that wants free heatmaps and replay as a baseline.
• Pricing: Free forever, no traffic limits.
• Pros: Genuinely free with no caps. Click, scroll, and area heatmaps. Unlimited session recordings. Rage-click and dead-click detection. Copilot AI summaries. Fast script.
• Cons / limitations: No A/B testing, no surveys, no revenue attribution. 30-day data retention. Aggregated data feeds Microsoft's advertising ecosystem. No way to act on findings inside the tool.
• Who should use it: Every team should install Clarity as a free baseline. Pair it with a tool that lets you test what you find.

3. Hotjar (now a Contentsquare company)

Hotjar is a behavior analytics tool offering click, scroll, and move heatmaps alongside session recordings, surveys, and feedback widgets.

Hotjar was acquired by Contentsquare and its tools now live inside the Contentsquare platform. You sign up through Contentsquare, but the classic Hotjar experience (heatmaps, recordings, surveys) remains. The free plan is now generous at 200,000 sessions per month. Hotjar's edge over Humblytics is session replay and built-in surveys, which capture qualitative "why" data that a heatmap cannot.

• Best for: Teams that want heatmaps, session replay, and on-page surveys together.
• Pricing: Free plan (200k sessions/mo). Growth from $49/mo billed annually, scaling with session volume. Surveys are now a separate Voice of Customer product. Pro and Enterprise are custom.
• Pros: Strong session replay. Built-in surveys and feedback widgets. Large free tier. Mature, well-known product. AI friction detection on paid plans.
• Cons / limitations: No revenue attribution. No A/B testing. Surveys moved to a separate paid product. Session-volume pricing escalates quickly at higher traffic. Uses cookies, so you carry consent overhead.
• Who should use it: UX researchers and teams that value qualitative replay and surveys over testing and revenue proof. See our Humblytics vs Hotjar comparison for a side-by-side.

4. Crazy Egg

Crazy Egg is one of the original heatmap tools, offering click, scroll, confetti, and overlay heatmaps plus simple A/B testing and recordings.

Crazy Egg bundles A/B testing into every paid tier, which is its main draw over pure observation tools. Its "confetti" report segments clicks by source, device, and other dimensions. Pricing is based on tracked pageviews, and all plans bill annually with no overage charges. It does not connect changes to revenue, so you optimize for clicks and conversions, not verified dollars.

• Best for: Teams that want classic heatmaps with lightweight A/B testing.
• Pricing: Starter $29/mo, Plus $99/mo, Pro $249/mo, Enterprise $599/mo. All billed annually. 30-day free trial, no free plan.
• Pros: Four heatmap report types including confetti and overlay. A/B testing on paid plans. Recordings and surveys included. No overage fees. AI analysis of heatmaps.
• Cons / limitations: No free tier. Pageview-based pricing can feel tight on Starter (5,000 tracked pageviews). No revenue attribution. A/B testing is basic compared with dedicated tools.
• Who should use it: Small and mid-size sites that want a familiar heatmap tool with simple split testing in one place.

5. FullStory

FullStory is an enterprise digital-experience platform built around high-fidelity session replay, with click, scroll, and engagement heatmaps layered on top.

FullStory's strength is depth. It captures every interaction with autocapture, so you can build funnels and analytics retroactively without tagging events in advance. Heatmaps are part of a much larger replay and product-analytics suite. The free tier is unusually generous for the category at 30,000 sessions per month. Paid pricing is quote-based and lands in enterprise territory.

• Best for: Enterprise product and engineering teams that need deep session replay and analytics.
• Pricing: FullstoryFree (30,000 sessions/mo, 12-month retention). Business, Advanced, and Enterprise are custom / contact sales. Third-party data puts annual contracts in the five-figure range.
• Pros: Best-in-class session replay. Retroactive analytics via autocapture. Generous free tier. Developer tools for debugging. StoryAI summaries on higher plans.
• Cons / limitations: Paid pricing is opaque and expensive. No revenue attribution to a payment processor. No native A/B testing. Overkill for marketing-led teams that just want to test pages.
• Who should use it: Large product organizations with dedicated analytics teams and enterprise budgets.

6. Mouseflow

Mouseflow is a behavior analytics tool known for its automatic friction score and a wide set of heatmap types including click, scroll, movement, and geo.

Mouseflow scores every session for user frustration with a proprietary Friction Score, which surfaces problem sessions without manual hunting. It offers up to six or seven heatmap types, form analytics, and conversion funnels, and it does not sample data on lower tiers. Every feature is available on every plan, with unlimited users included.

• Best for: Teams that want friction scoring and detailed form analytics.
• Pricing: Free (500 sessions/mo). Essential from $25/mo, then Advanced $109/mo and Premium $319/mo, billed annually. Enterprise custom.
• Pros: Friction Score flags frustrated sessions automatically. Six-plus heatmap types. Form analytics and funnels. No sampling. Unlimited users on every plan.
• Cons / limitations: No A/B testing. No revenue attribution. Session-based limits are low on cheaper plans. Uses cookies.
• Who should use it: UX and CRO teams that want to find friction fast and analyze form drop-off in detail.

7. Lucky Orange

Lucky Orange is an all-in-one conversion tool with click, scroll, and movement heatmaps, session recordings, surveys, funnels, and live chat.

Lucky Orange is popular with small businesses and Shopify stores because it bundles many tools at an accessible price. Paid plans include unlimited heatmaps, recordings, surveys, and funnels, with limits set by monthly sessions. Its Discovery AI feature summarizes behavior. It does not offer A/B testing or revenue attribution.

• Best for: Small businesses and Shopify stores wanting an affordable all-in-one.
• Pricing: Free (100 sessions/mo). Build $39/mo (3,500 sessions), Grow $89/mo, Expand $249/mo, Scale $1,049/mo. Enterprise custom.
• Pros: Many tools in one plan. Unlimited heatmaps and recordings on paid tiers. Live chat included. Strong Shopify integration. Affordable entry price.
• Cons / limitations: No A/B testing. No revenue attribution. Session caps on lower tiers. Uses cookies.
• Who should use it: SMBs and e-commerce stores that want heatmaps, replay, and chat in one inexpensive subscription.

8. Smartlook

Smartlook is a session-replay and heatmap tool that covers both websites and mobile apps, with click and scroll heatmaps plus funnels and event tracking.

Smartlook's distinguishing feature is true mobile-app support, which most heatmap tools lack. It records sessions across web and native apps, tracks custom events, and builds funnels. Heatmaps are part of the package rather than the headline. It does not include A/B testing or revenue attribution.

• Best for: Teams that need replay and heatmaps across web and mobile apps.
• Pricing: Free (3,000 sessions/mo). Pro from $55/mo. Business and Enterprise are higher and custom.
• Pros: Web and mobile-app session replay. Event tracking and funnels. Crash reports. Free tier for small projects.
• Cons / limitations: No A/B testing. No revenue attribution. Heatmap types are limited to click and scroll. Pricing steps up sharply above Pro.
• Who should use it: Product teams running both a website and a native mobile app that want one replay tool for both.

9. Plerdy

Plerdy is a conversion-rate tool that bundles click, scroll, hover, and attention heatmaps with session replay, pop-ups, and an SEO audit.

Plerdy's pitch is breadth at a low price. The same subscription covers heatmaps, recordings, conversion funnels, pop-up forms, e-commerce tracking, and an SEO audit with a SERP checker. That makes it useful for solo marketers who want several tools in one bill. The trade-off is that no single feature is best in class, and there is no revenue attribution.

• Best for: Solo marketers who want heatmaps and SEO tools in one subscription.
• Pricing: Free (limited). Startup $32/mo ($21/mo billed annually), Scale $64/mo, Thrive $108/mo, then Enterprise tiers. 14-day trial.
• Pros: Wide feature set including SEO audit and SERP checker. Click, scroll, hover, and attention heatmaps. Pop-ups and basic A/B testing included. Low entry price.
• Cons / limitations: Daily heatmap pageview limits. No revenue attribution. Features are broad but shallow. Interface is less polished than category leaders.
• Who should use it: Budget-conscious marketers and small agencies that want heatmaps and SEO checks bundled.

10. Contentsquare

Contentsquare is an enterprise experience-analytics platform that includes Hotjar's tools plus zone-based and attention heatmaps, error monitoring, and product analytics.

Contentsquare is the enterprise end of the Hotjar family. It adds zone-based heatmaps, attention maps, funnels, error and performance monitoring, and Sense AI on top of the classic Hotjar feature set. The free forever plan is large at 200,000 sessions per month. The full platform is aimed at big organizations and is priced accordingly.

• Best for: Enterprises that want experience analytics across many sites and teams.
• Pricing: Free forever (200k sessions/mo). Growth from about $40/mo. Pro and Enterprise are custom / contact sales.
• Pros: Zone and attention heatmaps. Error and performance monitoring. Product analytics and AI insights. Includes the Hotjar toolset. Generous free plan.
• Cons / limitations: Full platform is enterprise-priced and complex. No revenue attribution to a payment processor. No A/B testing. Heavier than a focused heatmap tool.
• Who should use it: Large companies with multiple sites and dedicated analytics teams that need a unified experience-intelligence platform.

How to choose a heatmap tool

Work backward from what you will do with the data.

• If you only want to observe, start with Microsoft Clarity. It is free, has no traffic limits, and gives you click, scroll, and area heatmaps plus session replay. There is no reason not to install it.
• If you want qualitative depth, add session replay and surveys. Hotjar, FullStory, and Smartlook lead here. Replay shows you the "why" behind a confusing heatmap.
• If you want to act and prove it paid off, choose a tool that connects heatmaps to tests and revenue. Humblytics is built for this loop: read the heatmap, ship a no-code variant, and confirm the change moved real Stripe revenue, all cookie-free.
• If budget is the constraint, Clarity (free), Mouseflow ($25/mo), and Crazy Egg ($29/mo) are the value picks. Humblytics starts at $19/mo and adds testing and revenue on top.
• If you run a mobile app, Smartlook is one of the few tools that records native app sessions.
• If you need enterprise scale, Contentsquare and FullStory offer the deepest analytics, at enterprise prices.

The most common mistake is buying a tool that stops at observation when your real goal is to improve conversions. A heatmap that never leads to a tested, measured change is a screenshot, not a result.

Frequently asked questions

What is the best free heatmap tool?

Microsoft Clarity is the best free heatmap tool in 2026. It offers click, scroll, and area heatmaps, unlimited session recordings, and no traffic limits, at no cost. Hotjar and Contentsquare also have free plans (200,000 sessions per month), and FullStory's free tier includes 30,000 sessions per month with session replay.

Are there cookie-free heatmap tools?

Yes. Humblytics runs cookie-free using first-party UTM attribution, so you get click and scroll heatmaps without a cookie banner or consent overhead. Most other heatmap tools, including Hotjar, Mouseflow, and Lucky Orange, set cookies and require consent management in regions like the EU. Cookie-free tracking also tends to capture a more complete picture, since fewer visitors opt out.

What is the difference between heatmaps and session replay?

A heatmap aggregates behavior across thousands of visitors into one visual, showing patterns like where people click or how far they scroll. Session replay records individual visits as video-like playbacks of one user at a time. Heatmaps tell you what most people do. Replay tells you what one person did. Many teams use both. Humblytics focuses on heatmaps plus testing and revenue and does not offer session replay; Hotjar, FullStory, and Smartlook are strong replay options.

Do heatmap tools slow down your site?

A well-built heatmap script adds minimal load. The impact depends on script weight and whether it loads asynchronously. Humblytics ships heatmaps, analytics, A/B testing, and attribution in one script of about 36 KB. Microsoft Clarity loads asynchronously and reports no measurable performance impact. Heavier enterprise platforms that capture full session replay can add more weight, so check the script size if performance is a concern.

Which heatmap tools work with Shopify and Webflow?

Most heatmap tools install with a single script tag, so they work on Shopify, Webflow, WordPress, Framer, and custom sites. Lucky Orange and Plerdy have dedicated Shopify apps. Humblytics installs as one lightweight script on any platform and adds A/B testing and Stripe-verified revenue attribution, which is useful for Shopify and other payment funnels. Microsoft Clarity and Hotjar also install easily on both Shopify and Webflow.

The bottom line

For 2026, install Microsoft Clarity as a free baseline for observation. If your goal is to improve conversions and prove the change earned money, choose Humblytics, which turns heatmap insight into tested, Stripe-verified revenue in one cookie-free script. If you need deep session replay or surveys, add Hotjar, FullStory, or Smartlook. Match the tool to what you do after you read the heatmap, and the choice gets simple.