What is revenue A/B testing?
Updated June 2026
Every variant, scored by the Stripe revenue it earns.
Point, click, ship a variant — then watch real Stripe revenue, not click-through rate, decide the winner. Auto-stopped at 95% confidence, or run the whole test from one REST call your agent drives.
Revenue, not clicks
See which variant actually earned — every test scored on the real Stripe dollars it produced.
Point, click, ship
Edit the live page and push the variant — no code, no deploy.
Stops at 95%
Calls the winner the moment it's real — then ends the test for you, no peeking.
Who sees what
Pick the segment and traffic split — test on the visitors that pay.
Claude ships the next test
Point Claude or Codex at the results — it reads the winner, applies it, and queues the next test. One REST call per experiment.
Which variant won, and can you ship it to everyone?
Variant B hit 95% confidence — +$8,200 in Stripe revenue over control. Applying B as the new default now.
Plugs into the stack you already run
Any payment funnel (Stripe, Whop, Foxy), both ad platforms (Google, Meta), and your CMS or newsletter (Webflow, Framer, Shopify, Beehiiv, Kit) — one script reads them all.
Revenue-scored testing the enterprise tools don't do.
VWO, Optimizely, and AB Tasty are capable platforms — but they score on clicks and conversion rate, gate pricing behind sales, and rely on cookies. Humblytics ties every test to Stripe revenue at a flat price.
See the full breakdown: Humblytics vs VWO.
Why we built Humblytics
Most teams either guess what to test (slow) or run tests without revenue context (risky). Either way, the lift that ships to Slack rarely shows up in Stripe.
Humblytics closes both loops. Variants ship in 60 secondsvia point-and-click — no developer tickets, no tag manager, no deployment sprint. And every winner is measured in actual Stripe revenue, not click events that don't pay.
A visual editor that lets you launch split tests in minutes. An agent that analyzes your funnel and generates prioritized test hypotheses — ranked by expected revenue impact.
No cookies. No consent banners. No developer dependencies. Just real experiments that prove which page changes make money.
Teams shipping winning tests
See how marketing teams use Humblytics to launch A/B tests without developers and prove revenue impact.
Jani T
Co-Founder, MatchDay Health
MatchDay Health used Humblytics to scale revenue 7x in 90 days with heatmap-driven redesigns and agent-generated A/B tests.
"Heatmaps showed 70% of users never scrolled to see our booking button. We moved it. Conversion jumped immediately. Then we ran 15 tests in 90 days, without our dev team touching a single one."
Revenue growth in 90 days
A/B tests, zero dev tickets
Benefit-oriented copy A/B test drove a 63% higher conversion rate — and attribution data floored his Meta ads agency.
Landing page conversion
CTA with firm deadlines
A/B testing across every client site increased conversion rates by 28%.
Conversion rate lift
Client sites optimized
Replaced GA4 and Hotjar across 30+ client sites. One script, no cookie banners, reports clients actually read.
Sites on one platform
Tools replaced per site
From install to verified revenue in three steps.
No data team, no deploy queue. The whole loop runs from one script and one editor.
Install one line of script.
Paste one async tag on Webflow, Framer, Shopify, WordPress, or custom HTML. Analytics, heatmaps, and A/B testing turn on together — no tag manager.
Ship a variant. No dev ticket.
Click any element in the visual editor — copy, button, or layout — and split traffic live. The variant ships in minutes, no deploy.
See the verified dollar lift.
Every winning variant ties to the actual payment it produced. Optimizely and VWO stop at the conversion event — Humblytics credits the dollar.
Plan a valid test before you ship it.
Free, no-signup calculators that run in your browser — then run the test for real with revenue-scored results.
Every plan gets every feature. Pay for traffic, not features.
Heatmaps, funnels, visual A/B editor, and cross-domain tracking ship with the $19 plan. Upgrade when you outgrow the pageview cap — not when you need the tool you were promised.
For solo marketers validating one revenue leak.
14-day free trial · No credit card
Everything you need to validate:
- 10K events/mo · 5 websites
- 1 A/B test · 1 funnel · 1 heatmap
- 25 AI insights/mo
- Meta & Google Ads attribution
- Property API access
For teams letting Claude or Codex operate the loop.
14-day free trial · No credit card
Everything in Plus, plus:
- 500K events/mo
- Unlimited websites
- 5 A/B tests · 5 funnels · 5 heatmaps
- 200 AI insights/mo
- Agent API — run Humblytics from Claude or Codex with 12 open-source skills
- All ad connectors (Meta, Google)
For growth teams running 10+ experiments a month.
Everything in Business, plus:
- 1M events/mo
- Unlimited A/B tests, funnels & heatmaps
- 1,000 AI insights/mo
- 5 team members
- Priority AI processing
Running an agency or managing enterprise accounts?
Custom events, unlimited team members, dedicated specialist, and SLA-backed support.
What counts as an event?
Pageviews, clicks, and form submits — auto-tracked from one script. Heatmap interactions are bundled into pageviews.
What if I exceed my limit?
Tracking keeps running. We email you before you hit the cap. Add-ons cover overflow at $39 per 1M events.
Can I cancel anytime?
Yes — month-to-month, cancel in two clicks. The 14-day trial requires no credit card.
Add-ons & overflow pricing
Extra Data Events $39/mo per 1M events
Scale tracking beyond your plan limit
Extra Seats $9/mo per seat
Add team members to any plan
Compare all features across plans
| Feature | Plus | Business | Scale |
|---|---|---|---|
| Analytics | |||
| Events / month | 10K | 500K | 1M |
| Websites | 5 | Unlimited | Unlimited |
| Cookie-free tracking | |||
| Cross-domain tracking | |||
| Revenue tracking (Stripe) | |||
| Testing & Optimization | |||
| A/B split tests / month | 1 | 5 | Unlimited |
| Funnels | 1 | 5 | Unlimited |
| Heatmaps | 1 | 5 | Unlimited |
| Visual A/B editor | |||
| Agent & API | |||
| API access | |||
| AI insights / month | 25 | 200 | 1,000 |
| Agent API (Claude · Codex) | — | ||
| Priority AI processing | — | — | |
| Ad attribution | |||
| Meta & Google Ads | |||
| Form connectors | |||
| Team | |||
| Team members | 1 | 1 | 5 |
| Email support | |||
All plans include heatmaps, funnels, visual A/B editor, cookie-free tracking, and public share links.
A/B Testing FAQ
Common questions about running A/B tests with Humblytics.
Launch your first A/B test today.
No developers. No tag managers. No per-test fees. Start your free trial and launch a split test in 60 seconds — or hand the install prompt to Claude or Codex and let your agent handle the rest.