How to Use Framer Analytics to Boost Your Website Performance

Framer Analytics offers precise tracking of website traffic and user interactions by integrating directly into your site. In this guide, we’ll show you how to set up Framer Analytics, understand its metrics, and use its features to improve your website’s performance. Let’s get started with the basics and move on to advanced tips.

Key Takeaways

• Framer Analytics offers superior accuracy by integrating both JavaScript and backend tracking, ensuring comprehensive data capture even when ad blockers are in use.

• Setting up Framer Analytics involves integrating a Google Analytics Measurement ID into your Framer project and can be done manually or using Framer’s built-in integration tools for a more straightforward setup.

• Advanced features like audience segmentation, multivariate testing, and A/B testing with third-party tools allow users to deeply analyze behavior and optimize website performance, while ensuring GDPR compliance for data privacy.

Understanding Framer Analytics

Framer Analytics stands out in the crowded field of analytics tools due to its superior accuracy. Unlike other tools that can be blocked by ad blockers, Framer Analytics is integrated directly into your site, ensuring that you capture every visit accurately. This dual method of using both JavaScript and backend tracking offers a comprehensive view of your website’s traffic.

Framer Analytics provides a plethora of metrics, offering a deep understanding of your website’s performance. You can track:

• Unique visitors

• Page views

• Top traffic sources

• Top landing pages

These metrics are updated every minute or two, making it an invaluable tool for monitoring traffic during major launches or promotional events.

Why this guide?

Framer gives you pixel-perfect control over design but leaves analytics wiring to you. Google Analytics 4 (GA-4) remains the default “free” option—yet many Framer users get stuck on three things:

1. Where exactly to paste the Measurement ID?

2. Why data never shows up in Realtime view?

3. How to stay GDPR-compliant without extra plugins?

This tutorial answers all three—plus a faster, privacy-first alternative using Humblytics.

Setting Up Your Framer Analytics Account

Initiating your journey with Framer Analytics begins by setting up a Google Analytics account. If you don’t already have one, you’ll need to create a Google account and follow the steps provided by Google to establish a new google analytics property in your Google Analytics account. Once your property is created, you can open Google Analytics to find your Measurement ID, which is essential for integrating Google Analytics with your Framer project.

Following this, if your Framer project is on a paid site or Workspace plan, you have the option to add custom code. This allows you to further customize and enhance your project. Here’s how to add the Google Analytics Measurement ID to your Framer project:

1. Navigate to the ‘Site Settings’ in your Framer project.

2. Paste the Measurement ID into the ‘Google Analytics Measurement ID’ field.

3. Save your changes and publish your site to initiate the tracking.

Integrating Framer Analytics with Your Website

You can incorporate Framer Analytics into your Webflow site either by manually injecting the entire global site tag, also known as the analytics tag, into your site’s HTML or by leveraging Framer’s built-in Google Analytics integration tools for a hassle-free setup.

Both methods ensure that your analytics setup is robust and ready to capture valuable data.

Step-by-step installation

Estimated time: 4 minutes

1 — Open Site Settings

1. In the Framer dashboard click ⋯ → Site Settings.

2. Select Analytics from the left sidebar.

(Insert screenshot: “Site Settings → Analytics”)

2 — Paste your Measurement ID

In the Google Analytics Measurement ID field paste G-XXXXXXX.
→ Save.

(GIF showing copy-paste action)

3 — Publish the site

Click Publish. Your global site tag (gtag.js) is auto-injected by Framer.

Prefer full manual control?

htmlCopyEdit<!-- Paste in <head> via Custom Code -->
<script async src="https://www.googletagmanager.com/gtag/js?id=G-XXXXXXX"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());
  gtag('config', 'G-XXXXXXX');
</script>

Use the Custom Code → Head box, then republish.

Validating your setup

1. Open GA → Admin → DebugView (or Realtime)

2. Visit your live site in another tab.

3. You should see a page_view event within 30 seconds.

If nothing appears, jump to the Troubleshooting checklist.

Tracking custom events

Click events

Add a data-gtm-event="click_signup" attribute to any button or link:

htmlCopyEdit<button data-gtm-event="click_signup">Start Trial</button>

In GA, create a custom event named click_signup → mark as conversion.

Form submissions

Wrap your form with an ID:

htmlCopyEdit<form id="contactForm"> … </form>

After adding the tracking code, save your changes and publish your website. This will activate the tracking and start collecting data immediately.

Using Framer's Built-In Integration Tools

For a more direct integration, Framer furnishes integrated tools that streamline the process. You can access these tools by navigating to the custom code section of your project. Simply paste the Measurement ID into the ‘Google Analytics Measurement ID’ field located in the Site Settings.

Once you paste the Measurement ID, save the changes and publish your site. This method is particularly user-friendly and requires no additional coding skills, making it accessible for all users.

Tracking User Interactions

Tracking diverse user interactions like:

• clicks

• form submissions

• video plays

• downloads

is simplified with Framer Analytics. By understanding how users interact with your site, you can optimize the user experience and improve overall performance.

Setting Up Click Tracking

Setting up click tracking involves the following steps:

1. Navigate to the Analytics section in your project’s settings.

2. Define click events for different interactive elements like buttons, links, and images.

3. This granular tracking helps you understand which elements are engaging users the most.

Defining these events involves specifying the actions you want to track and configuring the settings to capture these interactions accurately. Once set up, you can monitor how users engage with various parts of your site and make informed decisions to enhance usability.

Tracking Form Submissions

Tracking form submissions is another key component in comprehending user behavior. Framer Analytics allows you to log when users complete and submit forms on your site. By adding specific event listeners to the form elements, you can capture these interactions seamlessly.

This data is invaluable for assessing the effectiveness of your forms and identifying any potential barriers to submission. By analyzing form submission data, you can refine and optimize your forms to increase conversion rates.

Analyzing Data in Framer Analytics

The analysis of data in Framer Analytics encompasses the comprehension of vital metrics such as bounce rate, session duration, and conversion rates, as well as understanding Google Analytics terms. These metrics provide deep insights into user behavior, traffic sources, and the most visited pages on your site.

Creating custom reports allows you to tailor your data analysis to specific business needs. By focusing on particular aspects of user behavior, you can make data-driven decisions that enhance the user experience and drive business growth.

Understanding Key Metrics

Vital metrics like bounce rate, session duration, and conversion rates are essential in the analysis of website performance. Bounce rate indicates the percentage of visitors who leave your site after viewing only one page, which can highlight issues with engagement.

Session duration measures how long visitors stay on your site, providing insights into user engagement with your content. Conversion rates track the percentage of visitors who complete a desired action, such as making a purchase or signing up for a newsletter.

Creating Custom Reports

Formulating custom reports in Framer Analytics aids in the analysis of specific aspects of user behavior aligned with your business needs. These reports allow you to track and analyze data, making it easier to identify trends and patterns.

By leveraging custom reports, you can focus on the metrics that matter most to your business account, helping you make informed decisions that drive success.

Using A/B Testing with Framer Analytics

A/B testing, or split testing, is a powerful method to compare multiple design variants of a webpage and determine which one performs better. Framer supports A/B testing through integration with third-party tools like:

• Optimizely

• Growthbook

• VWO

• Mida

Setting Up A/B Tests

The setup of A/B tests in Framer requires the integration of A/B testing tools by embedding a script within the <head> of the Framer site. Alternatively, you can create different versions of a landing page in Framer and use URLs to split traffic among them.

Advanced A/B testing may require involvement from engineers, especially when integrating tools like Growthbook by LottieFiles. This setup allows you to compare the performance of different design variants effectively.

Analyzing A/B Test Results

The analysis of A/B test results entails comprehending statistical significance to ascertain whether the observed variances are incidental or due to real performance differences. Evaluating conversion rates helps identify which variant performs better.

Using insights from A/B testing, you can make data-driven decisions to optimize your website with Google Optimize for more effective marketing campaigns. This might involve updating design elements, modifying calls-to-action, or altering page layouts based on performance data.

Advanced Features of Framer Analytics

Framer Analytics, with its universal analytics capabilities, provides sophisticated features such as audience segmentation and multivariate testing, facilitating deeper insights into user behavior and enhancing website performance.

Audience Segmentation

Audience segmentation dissects user data on the basis of factors such as geolocation or device type. This helps in understanding how different segments of users interact with the website, allowing for more targeted optimizations.

Analyzing segmented data and data streams can reveal trends and preferences that are not visible in aggregate data, enabling businesses to make more informed decisions.

Multivariate Testing

Multivariate testing allows the simultaneous testing of multiple variables to identify the most efficient combinations. This testing method helps optimize every aspect of the website for maximum engagement and conversion rates.

Setting up multivariate tests involves configuring control and challenger versions to test multiple variables at once, identifying which combination yields the best performance improvements.

Ensuring Data Privacy and Compliance

When utilizing analytics tools, guaranteeing data privacy and compliance is of utmost importance. Framer Analytics is fully GDPR compliant and anonymizes user data using daily rotating secrets, ensuring no data can be traced back to an individual.

GDPR requires explicit consent for non-essential cookies. Ensure your website includes a privacy statement and a compliant cookie banner if using third-party services to collect data.

GDPR & performance considerations

• GA-4 sets cookies by default; under EU law you must obtain opt-in for non-essential cookies.

• Provide a clear Cookie Policy and link it in the site footer.

• To minimise layout shift, load GA script with async and defer any heavy custom tracking until user interaction.

Validating your setup

1. Open GA → Admin → DebugView (or Realtime)

2. Visit your live site in another tab.

3. You should see a page_view event within 30 seconds.

If nothing appears, jump to the Troubleshooting checklist.

Tracking custom events

Click events

Add a data-gtm-event="click_signup" attribute to any button or link:

htmlCopyEdit<button data-gtm-event="click_signup">Start Trial</button>

In GA, create a custom event named click_signup → mark as conversion.

Form submissions

Wrap your form with an ID:

htmlCopyEdit<form id="contactForm"> … </form>

Summary

In summary, Framer Analytics provides a robust and accurate way to track and optimize your website’s performance. By integrating it with Google Analytics, you can gain comprehensive insights into user behavior and make data-driven decisions to enhance your site.

Leveraging advanced features like A/B testing, audience segmentation, and multivariate testing can further refine your strategy and drive better results. Start using Framer Analytics today to unlock the full potential of your website.

Frequently asked questions

Q 1. Can I run GA-4 and Humblytics simultaneously?
Yes—Framer supports multiple scripts in the Head section. Humblytics won’t interfere with GA tags.

Q 2. Where do I find the GA Measurement ID?
GA → Admin → Data Streams → Web → copy ID starting with G-.

Q 3. Does adding GA-4 slow down my Framer site?
Minimal, but the script adds ~38 KB and one extra network request. Humblytics loads a compressed 36 KB file and sends data server-side, so it’s generally faster.

Q 4. How do I test events before going live?
Use GA’s DebugView or the Chrome extension GA Debugger, then filter traffic by device.

Q 5. Do I need a consent banner with Humblytics?
No. Humblytics is cookie-free and processes data server-side, fully meeting GDPR / ePrivacy requirements without user consent.

Next steps

You now have a production-ready GA-4 (or Humblytics) install. Track performance for one full week, then:

• Create a click_signup conversion goal

• Set up a simple A/B test on your hero copy inside Humblytics

• Review results in 14 days and iterate.

Questions? Drop them in the comments or ping us on X @Humblytics.

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