How to Run A/B Split Testing in Webflow with Humblytics

Published on

June 21, 2024

Supercharge Your Webflow Site: A Beginner's Guide to A/B Testing with Humblytics

A/B split testing is a powerful technique for optimizing your Webflow website's performance by comparing two or more versions of a page to determine which one performs better. Humblytics, a Webflow-specific analytics and optimization platform, makes it easy to set up and run A/B tests directly within your Webflow projects. In this article, we'll guide you through the process of running A/B split tests in Webflow using Humblytics.

Enter Humblytics: Your Webflow A/B Testing Sidekick

Humblytics is like having a data-savvy best friend who's obsessed with making your Webflow site better. It's super easy to use and plays nicely with Webflow. Let's get you started!

Step 1: Become BFFs with Humblytics

To begin A/B testing in Webflow, you'll first need to set up your Humblytics account and integrate it with your Webflow site. Here's a quick overview of the setup process:

Head over to the Humblytics Sign Up page and create your account.
Follow the Webflow Analytics Guide to connect Humblytics to your Webflow site.
Want to track specific actions? Check out the General Guides Page to set up custom event tracking.

Once your Humblytics account is set up and integrated with your Webflow site, you're ready to start running A/B tests.

Step 2: Create Your First A/B Test

Now that you're all set up, let's create your first test:

Log into your Humblytics dashboard and find the "Split Testing" Tab section.
Click "Start New Experiment" and give it a catchy name (like "Button Color Bonanza" or "Headline Showdown").
Add your page variants. Think of these as the contestants in your website beauty pageant.
Set your goals. What's the prize? More clicks? Form submissions? You decide!
Choose how you want to divide your audience (by session or by user).
Take a deep breath and hit "Start Experiment". You're officially a website scientist!

Step 3: Create Your A/B Page Variants

Here's where the magic happens:

In the "Split Testing" Tab section, click "Start New Experiment".
Copy the unique script Humblytics gives you.
Paste this script into the <head> section of your Webflow site and publish.
Name your experiment.
Enter the URLs for your original page (Variant A) and your challenger (Variant B).
Choose how to split your traffic.
Click "Start Experiment" and watch the data roll in!

Step 4: Analyze Like a Pro

Once your test is running, it's time to put on your detective hat:

Head to the "Split Testing" section in your Humblytics dashboard.
Look at the overview to see how your variants are performing.
Check out specific elements like button clicks or form submissions.
Use the graphs and charts to visualize the battle between your variants.
Keep an eye on statistical significance. You want reliable results, not just a lucky streak!

Step 5: Crown Your Champion

When you have a clear winner:

Implement the winning variant on your Webflow site.
Do a victory dance (optional, but highly recommended).
Start planning your next test!

Keep Testing, Keep Growing

Remember, A/B testing isn't a one-and-done deal. It's an ongoing process of learning and improving. Each test gives you new insights into what your audience loves.

So, keep experimenting, stay curious, and watch your Webflow site evolve into its best self!

Ready to start your A/B testing journey? Dive in with Humblytics and unlock the full potential of your Webflow site. Happy testing!