Triple Whale, Hyros and Cometly Alternatives for SaaS on Stripe (2026)

The short answer: As of October 8, 2026, most "Triple Whale alternatives" lists are written for Shopify stores, and most Hyros and Cometly comparisons are written by Hyros and Cometly. A SaaS business on Stripe has a narrower job: tie Meta and Google Ads spend to trial starts and to the subscription revenue Stripe actually collects, renewals included. For that job, Humblytics ($79/mo, 14-day trial) is the simplest fit if you run Meta and Google Ads only and are fine with last-touch. Cometly (quote only) is the pick for multi-touch across more ad platforms and a CRM. Attribution (Pro $399/mo) is multi-touch with a published price and a Stripe integration. Hyros ($230/mo up to $20K tracked monthly revenue) fits sales-assisted funnels that end on a call. Dreamdata (free Starter) and HockeyStack (quote only) fit B2B pipeline. Triple Whale and Northbeam remain the better tools for a Shopify store, not for a subscription app. Every price below was read from the vendor's own page on October 8, 2026.

Search "Triple Whale alternatives" and you mostly get ecommerce tools compared against each other. That makes sense: Triple Whale's own pricing FAQ calls it "the AI operating system for ecommerce," and Northbeam's pricing page talks about "ecommerce brands" and "any ecommerce platform." Hyros is built around long, high-ticket funnels and booked calls. Cometly sells multi-touch attribution across many ad platforms and CRMs.

None of that is wrong. It is just a different job from the one a self-serve SaaS company has. This guide ranks the tools for that job, says plainly where each one beats Humblytics, and links every price to the vendor page we read it from.

What a SaaS company on Stripe actually needs to measure

An ecommerce order is one event: click, cart, purchase, done. A subscription is a chain:

1. Ad click on Meta or Google.
2. Trial start or signup, often with no money collected.
3. First payment, days or weeks later, if the trial converts.
4. Renewals, every month or year after that.

Each link can break the trail back to the ad. Four questions follow, and they are the ones to ask every vendor below:

• Does it read revenue from Stripe, or from an ecommerce cart?
• How does it treat trials? A trial is not revenue. If your tool, or Meta, counts trial starts as conversions with value, reported ROAS will run well ahead of what Stripe collects.
• Do renewals stay tied to the original campaign? Stripe copies Subscription metadata onto each invoice the subscription creates (Stripe Docs, Metadata), so a visit marker stored on the Subscription follows every renewal. We walk through that setup in how to track Meta and Google Ads ROAS through to Stripe subscriptions.
• Which ad platforms and which attribution model? Last-touch is simple and auditable. Multi-touch spreads credit across touches. Neither is "true"; they answer different questions.

At a glance: attribution tools for SaaS on Stripe

Quick verdict

• Meta and Google Ads into a Stripe checkout, small team: Humblytics.
• Multi-touch across many ad platforms, CRM in the loop: Cometly.
• Multi-touch, but you want a price before a call: Attribution.
• Funnel ends on a booked call or a sales close: Hyros.
• B2B with a long pipeline and account-level journeys: Dreamdata, or HockeyStack.
• You also run a Shopify store: Triple Whale. Above roughly $1.5M a year in ad spend: Northbeam.

The alternatives, ranked for the SaaS-on-Stripe job

Each tool gets the same four parts: who it is best for, what it does well, the watchouts, and the price as read from the vendor's own page.

1. Humblytics, for Meta and Google Ads spend against collected Stripe revenue

Humblytics is a web analytics, A/B testing and revenue attribution tool. It pulls spend from Meta and Google Ads over read-only connectors and matches it to Stripe or Foxy revenue by utm_campaign, using first-party UTM and session matching. See revenue attribution for how it works.

• Best for: SaaS and subscription businesses that run Meta and Google Ads to their own site and bill through Stripe, and want ROAS calculated on money Stripe collected rather than on what the ad platform reports.
• Key strengths:
  • Revenue comes from Stripe itself, so failed payments and trials that never convert do not count as revenue.
  • Trial starts are counted on the Stripe trial start date and revenue on the payment date. You can see a campaign's trials this month even before they pay.
  • Attribution, A/B testing, heatmaps and funnels in one script, so you can test the landing page a campaign points at and score the test on revenue.
  • Published pricing, no sales call to start. An MCP server lets an agent such as Claude read ad spend beside Stripe revenue; several tools on this list ship one too.
• Watchouts (where the others fit better):
  • Last-touch only. No multi-touch credit. If you want to see how a LinkedIn ad, a podcast and a retargeting ad shared a conversion, use Cometly or Attribution.
  • No view-through. Humblytics only credits visits that arrived with a UTM. Northbeam and Triple Whale model view-based conversions.
  • Meta and Google Ads only. No TikTok, LinkedIn or Microsoft Ads spend. Cometly, Attribution and Triple Whale connect those.
  • Stripe and Foxy only for revenue. No Shopify Payments, Paddle or Chargebee. Shopify stores should look at Triple Whale.
  • No MMM, no incrementality testing, no call tracking. For calls, Hyros.
  • Google Ads cannot insert campaign names into URLs, so you set utm_campaign by hand per campaign. Meta can fill it with {{campaign.name}}.
• Pricing (verified October 8, 2026, humblytics.com/pricing): Business $79/mo, or $65/mo billed yearly. Scale $279/mo, or $239/mo billed yearly. Enterprise custom. 14-day trial, card required to start. No free tier.

2. Cometly, for multi-touch across many ad platforms and a CRM

Cometly sells multi-touch attribution with server-side conversion syncing. Its integrations page lists Stripe, Paddle and Chargebee among payment tools, and HubSpot, Salesforce, Attio, Pipedrive and others among CRMs.

• Best for: SaaS teams spending across several ad platforms, often with a sales-assisted motion where revenue closes in a CRM.
• Key strengths:
  • Multi-touch attribution, which Humblytics does not do.
  • Wide ad coverage listed on its integrations page: Meta, Google Ads, TikTok, LinkedIn, Microsoft, Reddit, X Ads, Taboola, AdRoll, The Trade Desk and more.
  • Payment processors beyond Stripe, including Paddle and Chargebee, which Humblytics does not support.
  • CRM and warehouse sync listed on the pricing page.
• Watchouts:
  • No published price. The pricing page says pricing is quoted on a call.
  • No free trial. The page says: "We don't run a free trial because attribution requires CRM and ad-platform setup to be useful."
  • More setup than a Stripe-only tool, which is the trade for broader coverage.
• Pricing (verified October 8, 2026, cometly.com/pricing): Core and Enterprise plans, "tailored to fit your existing monthly pageviews," with no dollar figure in the page body. The page's social preview text reads "Usage-based attribution starting at $150/seat/mo," but that figure does not appear on the page itself, so treat it as a starting point to confirm on the call.

3. Attribution (attributionapp.com), for multi-touch with a published price

Attribution is a multi-touch attribution tool that publishes its prices and lists Stripe and Recurly among its integrations, beside Salesforce, HubSpot and Pipedrive.

• Best for: SaaS teams that want multi-touch credit and broad ad coverage, and want to know the price before booking a demo.
• Key strengths:
  • Multi-touch, described on its pricing page as "precise, auditable, multi-touch attribution."
  • Ad connectors listed on the pricing page: Google, Meta, LinkedIn, TikTok, Reddit, Pinterest, Quora, Microsoft Ads and more. Broader than Humblytics.
  • Published price and a 14-day trial on Pro.
• Watchouts:
  • Priced on monthly tracked website visitors, so cost rises with traffic.
  • Five times the Humblytics entry price. Worth it if multi-touch or LinkedIn and TikTok spend matter to you; not if you only run Meta and Google.
  • Attribution only. No A/B testing or heatmaps on the pricing page.
• Pricing (verified October 8, 2026, attributionapp.com/pricing): Pro $399/mo with a 14-day free trial. Shopify plan from $199/mo. Custom plan priced by tracked visitors, seats and support tier.

4. Hyros, for funnels that end on a call or a sales close

Hyros tracks ads through long, high-ticket funnels and calls. It has a dedicated SaaS page that promises "every trial, demo, close and recurring bill, attributed to the ad that caused it," and lists Stripe beside HubSpot, Salesforce, Segment and Intercom.

• Best for: SaaS with a sales-assisted motion (demo booked, call held, deal closed), plus info products and coaching.
• Key strengths:
  • Call and close tracking. Its menu lists "B2B Calls: Booked calls and closed deals." Humblytics does not track calls.
  • One plan with everything, including a setup team, an account analyst and weekly training.
  • Pushes conversion data back to ad platforms and shows Hyros columns inside Meta and Google ad managers.
  • An LLM and Claude MCP interface, listed on the pricing page.
  • A guarantee: "Your ads grow. Or you do not pay."
• Watchouts:
  • Priced on tracked revenue, so cost rises as you grow.
  • The pricing page shows a slider by tracked monthly revenue; only the entry bracket's price was readable in our check.
  • A sales-led setup ("Book Setup"). On October 8, 2026 the page also showed a Black Friday pre-sale banner, so the price may differ by the time you read this.
• Pricing (verified October 8, 2026, hyros.com/pricing-ai-tracking): $230/mo for up to $20K tracked monthly revenue, the bracket shown by default. Higher brackets (40K, 83K, 250K, 750K, 1M+) are on the slider; we could not read their prices.

5. Usermaven, for attribution plus product and web analytics

Usermaven positions itself as an "AI marketing attribution platform" and lists multi-touch, paid ads attribution and custom attribution models on its Business plan.

• Best for: SaaS marketing teams that want attribution, funnels, journeys and retention analysis in one product, and are comfortable with a demo-led purchase.
• Key strengths:
  • Multi-touch and custom attribution models on Business.
  • Retention analysis and customer journeys, useful for subscription products.
  • MCP for AI agents and an AI assistant listed on the plan.
  • White-label analytics available as an add-on (Humblytics does not offer white-label).
• Watchouts:
  • No published price. Both plans route to "Book a demo."
  • We could not confirm a Stripe revenue integration on the pages we read; the integrations page returned a 404. Ask before you buy.
• Pricing (verified October 8, 2026, usermaven.com/pricing): Business and Enterprise, both "Book a demo." No dollar figure on the page.

6. Dreamdata or HockeyStack, for B2B pipeline attribution

If your SaaS sells to companies through a sales team, the revenue that matters lives in your CRM pipeline, not in a Stripe checkout. That is the job Dreamdata and HockeyStack are built for.

• Best for: B2B SaaS with account-based journeys, multiple stakeholders and a CRM as the source of truth.
• Key strengths:
  • Dreamdata calls itself an "agentic B2B attribution platform" and offers a free Starter plan with B2B web analytics, company identification and an ad spend report.
  • HockeyStack offers custom-built plans and says on its pricing page that startup pricing is available.
• Watchouts:
  • Neither pricing page mentions Stripe. These tools measure pipeline, not self-serve subscription payments.
  • Dreamdata's paid tier and all of HockeyStack's pricing are quote only.
  • Overkill for a self-serve product with no sales team.
• Pricing (verified October 8, 2026): Dreamdata Starter $0/month, priced on monthly tracked users; Advanced is custom (dreamdata.io/pricing). HockeyStack publishes no price; the page's description reads "Custom-built plans for your needs. Startup pricing is available" (hockeystack.com/pricing).

7. Triple Whale, if you also run a Shopify store

Triple Whale is a strong product for ecommerce. Its free plan includes first and last click attribution, and Foundation adds multi-touch, with models including "Clicks & Deterministic Views."

• Best for: Shopify and DTC brands. A SaaS company that also sells physical products through Shopify.
• Key strengths:
  • A genuinely free plan with tracking and first and last click attribution.
  • Multi-touch and view-based models, plus MMM and incrementality on Enterprise.
  • Broad ad coverage: Meta, Google, Snapchat, Pinterest, TikTok, Microsoft, X and more.
  • Lists Stripe among its ecommerce platform integrations, and Recharge and Skio for subscriptions.
  • A Triple Whale MCP for Claude and ChatGPT.
• Watchouts:
  • Pricing is "based on a combination of your brand's annual GMV and the package you choose," which assumes a store.
  • Paid plans are 12-month subscriptions, billed monthly or annually.
  • Much of what you pay for (product analysis, inventory, shipping, Shopify landing pages) has no use in a subscription app.
• Pricing (verified October 8, 2026, triplewhale.com/pricing): Free plan at no cost. Foundation, Automate and Enterprise are priced on a GMV slider; no dollar figure was readable in our check, so get the number for your tier from the page or from sales.

8. Northbeam, for large ecommerce ad budgets

Northbeam is multi-touch attribution for ecommerce brands spending heavily on ads, with deliberate view-through measurement.

• Best for: Ecommerce brands spending more than about $1.5M a year on ads.
• Key strengths:
  • View-through: the Starter plan says it can "attribute revenue to view-through conversions with Northbeam C+DV."
  • Optional incrementality on Professional, optional Media Mix Modeling+ on Enterprise.
  • Northbeam MCP access on every plan.
• Watchouts:
  • Built for ecommerce. The pricing page mentions "any ecommerce platform" and does not mention SaaS or subscriptions.
  • Expensive relative to the SaaS-specific options.
• Pricing (verified October 8, 2026, northbeam.io/pricing): Starter $1,500 for brands spending under $1.5M a year on ads. Professional $3,500/mo for spend up to $500K a month. Growth and Enterprise custom. Every tier also shows "Contact us for a quote."

How to choose

Start from your funnel, not from the tool you are leaving.

1. Where does revenue land? Stripe checkout or Stripe trial: Humblytics, Attribution or Cometly. CRM pipeline closed by sales: Dreamdata, HockeyStack, Cometly or Hyros. Shopify: Triple Whale or Northbeam.
2. Which ad platforms carry real spend? Only Meta and Google: Humblytics covers it. TikTok, LinkedIn, Microsoft or Reddit with meaningful budget: Cometly or Attribution.
3. Do you need multi-touch? If one or two channels drive most signups, last-touch on collected revenue is easier to audit and usually enough. If buyers touch five channels over a month, you need multi-touch: Cometly, Attribution or Usermaven.
4. Is there a call in the funnel? Yes: Hyros or Cometly. No: skip call tracking.
5. Can you get a price without a demo? Published today: Humblytics, Attribution, Hyros (entry bracket), Northbeam (Starter and Professional), Dreamdata (free Starter). Quote only: Cometly, Usermaven, HockeyStack, Triple Whale paid tiers.

Whatever you pick, fix the inputs first. Name campaigns consistently, put the campaign name in utm_campaign, do not send trial starts to Meta as valued purchases, and store the visit marker on the Stripe Subscription so renewals inherit it. For the arithmetic, see how to calculate return on ad spend.

For Meta specifically, our best Meta ads attribution tools guide explains why view-through inflates platform ROAS. For the wider category, see best revenue attribution tools.

Frequently asked questions

Is Triple Whale a good fit for a SaaS company?

Usually not as a first choice. Triple Whale calls itself the AI operating system for ecommerce, prices on annual GMV, and builds around stores, products and orders. It does list Stripe among its integrations, so it can work, but a subscription business pays for ecommerce tooling it will not use.

What is the best Hyros alternative for SaaS?

If your funnel is self-serve (ad, landing page, Stripe checkout or trial), Humblytics or Attribution are simpler fits with published prices. If your funnel ends on a booked call and a closed deal, Hyros is built for that and is hard to replace; Cometly is the closest alternative.

What is the best Cometly alternative?

Attribution is the closest like-for-like if you want multi-touch with a published price: Pro is $399 a month. Humblytics fits if you only run Meta and Google Ads, bill through Stripe, and are happy with last-touch at $79 a month. Dreamdata and HockeyStack fit B2B teams whose revenue lives in a CRM.

What is the best attribution tool for Stripe subscriptions?

For Meta and Google Ads into a Stripe checkout, Humblytics matches ad spend to collected Stripe revenue by utm_campaign from $79 a month. If you need multi-touch credit or more ad platforms, Cometly and Attribution both list Stripe as an integration.

How should trials be counted in subscription attribution?

Count the trial start as its own event and count revenue only when Stripe collects a payment. In Humblytics, trial starts are counted on the Stripe trial start date and revenue on the payment date, so a campaign that starts many trials this month shows low Stripe ROAS until those trials convert.

Does Humblytics do multi-touch attribution?

No. Humblytics is last-touch, using first-party UTM and session matching. It has no multi-touch, no view-through, no media mix modeling, and no TikTok, LinkedIn or Microsoft Ads connection. If you need any of those, Cometly, Attribution, Triple Whale or Northbeam are better fits.

Sources and freshness

Every price and quoted claim below was read from the vendor's own live page on October 8, 2026. Where a vendor publishes no price, we say so instead of repeating a figure from a review site.

• Humblytics pricing: humblytics.com/pricing, retrieved October 8, 2026
• Cometly pricing: cometly.com/pricing, retrieved October 8, 2026
• Cometly integrations: cometly.com/integrations, retrieved October 8, 2026
• Attribution pricing: attributionapp.com/pricing, retrieved October 8, 2026
• Attribution integrations: attributionapp.com/integrations, retrieved October 8, 2026
• Hyros pricing: hyros.com/pricing-ai-tracking, retrieved October 8, 2026
• Hyros SaaS page: hyros.com/saas, retrieved October 8, 2026
• Usermaven pricing: usermaven.com/pricing, retrieved October 8, 2026
• Dreamdata pricing: dreamdata.io/pricing, retrieved October 8, 2026
• HockeyStack pricing: hockeystack.com/pricing, retrieved October 8, 2026
• Triple Whale pricing: triplewhale.com/pricing, retrieved October 8, 2026
• Northbeam pricing: northbeam.io/pricing, retrieved October 8, 2026
• Stripe metadata copying from Subscription to Invoice: docs.stripe.com/metadata, as cited in our Stripe subscriptions ROAS guide