Hotjar Alternatives With A/B Testing (2026): 6 Tools Compared

The short answer: Hotjar shows you where a page leaks. On every self-serve plan it does not let you test the fix. Hotjar is now Contentsquare, and Contentsquare lists "A/B testing & outcomes analysis" only on its Pro and Enterprise plans, which are priced by sales (contentsquare.com/pricing, read 26 October 2026). If you want heatmaps and A/B testing in one tool you can buy today, there are four realistic picks. Humblytics runs heatmaps, funnels and no-code A/B tests, and scores each test on revenue that reached Stripe, from $79/month. It has no session replay. Crazy Egg is the closest swap if you want to keep session recordings, with unlimited A/B testing from its $99/month Plus plan. PostHog suits product teams who are happy to run experiments on feature flags. Zoho PageSense is the cheapest bundle that includes testing, from US$29.42/month billed annually.

Most "Hotjar alternatives" lists rank replay tools against each other. That answers a different question. If you are reading this, you have probably already found the leak in a heatmap and are now stuck on the next step: changing the page and finding out whether the change worked. This guide compares only tools that do both jobs, or that are honest about needing a second tool.

Every price and feature claim below comes from the vendor's own page. The date it was read is shown next to it.

At a glance: Hotjar alternatives that include A/B testing

Two tools people often reach for are missing from this table on purpose. Microsoft Clarity is free with "no limits on traffic" (clarity.microsoft.com, 26 Oct 2026) but does not run A/B tests. Mouseflow lists no A/B testing on its pricing page (mouseflow.com/pricing, 26 Oct 2026). Both are good at replay and both need a second tool to test anything. That pairing is covered below.

Does Hotjar have A/B testing?

Not on the plans most people can buy. Hotjar is now part of Contentsquare, and hotjar.com/pricing resolves to contentsquare.com/pricing. On that page, the self-serve Free plan ($0, up to 200k monthly sessions) and Growth plan (from $39/month billed yearly, $49 monthly) include replays, heatmaps, funnels and surveys. They do not include A/B testing.

What Growth does include is an integration with Optimizely, AB Tasty and Kameleoon. So the Hotjar way to test is to buy a second testing tool and connect it. "A/B testing & outcomes analysis" appears only under the Pro and Enterprise plans of Contentsquare's Experience Platform. Both are custom-priced and start with "Book a demo" (contentsquare.com/pricing, read 26 October 2026).

That is a reasonable setup for an enterprise with a CRO team and a procurement process. For a marketer or a small agency it means two contracts, two scripts on the page, and two dashboards to reconcile.

Why heatmaps without testing stall

A heatmap tells you where attention went. Here is what usually follows:

1. You spot that half your visitors never scroll past the pricing table, or that the secondary button gets more clicks than the primary one.
2. You form a hypothesis and change the page.
3. You wait, and then compare this month's conversion rate with last month's.

Step 3 is where the work breaks. Before-and-after comparisons mix your change with everything else that moved: seasonality, a new ad set, a pricing email, a competitor's launch. An A/B test removes that noise by splitting the same traffic at the same time. A heatmap without a test is a list of opinions about what might work.

The second break is subtler. Most testing tools declare a winner on a click or a form submit. If your business makes money at checkout or on a Stripe subscription, a variant can win on clicks and lose on revenue. Price-anchoring tests are the classic case: a version that hides the price gets more clicks to "see plans" and fewer paying customers. Whether a tool can score a test on money is the most useful question in this category, and most comparison pages skip it.

The 6 Hotjar alternatives with A/B testing

1. Humblytics

Humblytics is a web analytics, A/B testing and revenue attribution platform. One script covers privacy-first traffic analytics, click and scroll heatmaps, funnels, and no-code A/B tests. It connects Meta and Google Ads spend and payments from Stripe or Foxy, so a test can be scored on revenue rather than on a click.

• Heatmaps: Click and scroll heatmaps overlaid on a real screenshot of the page, with a mobile and desktop toggle, average scroll depth, click hotspots and dead clicks.
• A/B testing: A visual editor for copy, buttons, images and layout on the live page. Traffic split is configurable, significance is calculated in real time with a two-proportion test, and tests can target segments. A test stops automatically after a set duration (30 days by default). Promoting the winner is left to a person on purpose.
• How a winner is scored: On a conversion, or on revenue matched from Stripe or Foxy through first-party UTM and session matching.
• Pricing (humblytics.com/pricing, 26 Oct 2026): Business $79/month (or $65/month billed $780 yearly) for 500K events, unlimited websites and 5 active tests. Scale $279/month (or $239/month billed yearly) for 1M events and unlimited tests. Enterprise is custom. Every plan has a 14-day trial. There is no free tier.
• Limits: No session replay, and none is planned. Heatmaps cover click and scroll only, not mouse movement or attention. Revenue attribution works only with Stripe or Foxy. Ad spend connects only from Meta and Google Ads.
• Pick it when: You run paid traffic to a website, bill through Stripe, and want the test that follows a heatmap insight to be judged in dollars. If watching individual recordings is part of how you work, pair it with Microsoft Clarity (free) or choose Crazy Egg.

Compare it line by line in Humblytics vs Hotjar, or see the A/B testing engine.

2. Crazy Egg

Crazy Egg is the most direct like-for-like swap. It keeps heatmaps and recordings and adds a testing tool, so a Hotjar user loses nothing they had.

• A/B testing: "Unlimited A/B Testing, CTAs & Error Tracking" on Plus and above. The $29/month Starter plan includes heatmaps and recordings but not testing (crazyegg.com/pricing, 26 Oct 2026).
• Pricing: Starter $29/mo (5,000 tracked pageviews), Plus $99/mo (150,000), Pro $249/mo (500,000), Enterprise $599/mo (1,000,000). Crazy Egg marks these prices with an asterisk, so check its billing terms before you compare them with monthly prices elsewhere.
• Limits: Testing starts at the $99 tier, not the $29 one. Tests are scored on goals you set inside Crazy Egg. It does not match test results to payment-processor revenue.
• Pick it when: Session recordings matter to you and you want heatmaps, replay and testing on one bill.

3. PostHog

PostHog bundles product analytics, session replay, heatmaps, feature flags and experiments. It is built for product engineers first.

• A/B testing: Experiments run on PostHog's feature flags, "with full support across all major SDKs." A no-code visual editor exists but is marked Beta (posthog.com/experiments, 26 Oct 2026).
• Pricing: Usage-based. The first 1M analytics events and the first 5,000 session recordings each month are free (posthog.com/pricing and posthog.com/session-replay, 26 Oct 2026). PostHog says 97% of companies use it for free.
• Limits: The workflow assumes a developer. Experiments are easiest to run on a product surface, not on a marketing site in Webflow or Framer. Usage billing is harder to forecast than a flat plan.
• Pick it when: You are a SaaS product team, an engineer will set up the experiments, and you want replay and testing in one developer-grade tool. For product retention and cohort work it is the better choice.

4. Zoho PageSense

PageSense is the cheapest credible bundle of heatmaps, recordings, funnels, form analytics and A/B testing.

• A/B testing: Not on the Forever Free plan or the Professional plan. Enterprise is the first tier that includes it (zoho.com/pagesense/pricing, tier inclusion verified 17 Aug 2026).
• Pricing: Enterprise from US$29.42/month billed annually for 10,000 monthly tracked users, rising in steps to US$779.42/month for 1,000,000. Forever Free covers up to 5,000 tracked users (zoho.com/pagesense/pricing, 26 Oct 2026). Local taxes are extra.
• Limits: Tracked-user caps are low at the entry price. Tests are scored on PageSense goals. There is no revenue attribution.
• Pick it when: Your budget is tight, your site is small, and you want everything in one account, especially if you already use Zoho.

5. Contentsquare (where Hotjar went)

Staying is an option, but only if you move up to the enterprise platform.

• A/B testing: "A/B testing & outcomes analysis" is listed under Experience Platform Pro and Enterprise only. Pro also adds "Conversion & revenue attribution (channel, campaign & AI source)" (contentsquare.com/pricing, 26 Oct 2026).
• Pricing: Custom on both plans. Growth (from $39/month billed yearly) does not include testing but connects to Optimizely, AB Tasty and Kameleoon.
• Limits: A sales cycle, and pricing you cannot see before the call. Free-plan replay captures 5% of sessions (max 10k). Growth captures 15% (min 20k).
• Pick it when: You are a mid-market or enterprise brand already on Contentsquare with a procurement process and a CRO team.

6. VWO (now Wingify)

VWO is a dedicated experimentation platform with its own behavior analytics product, including heatmaps and recordings. VWO's pricing page now redirects to wingify.com/pricing.

• A/B testing: Yes, it is the core product.
• Pricing: No public price. "Wingify offers custom pricing tailored to your needs," based on monthly active users, with a free trial account (wingify.com/pricing, 26 Oct 2026).
• Limits: Quote-based pricing. Behavior analytics is priced on monthly tracked users, separately from testing.
• Pick it when: Testing is your main job, you run a steady program of experiments, and you want the enterprise depth of a dedicated tool.

The pairing option: Microsoft Clarity plus a testing tool

If replay is something you watch every day and testing is occasional, the cheapest setup is two tools. Use Microsoft Clarity for replay and heatmaps at $0 with no traffic cap. Add a separate testing tool for experiments.

The cost is not the subscription. It is the gap between the two dashboards. Clarity will show you the problem, and the testing tool will report a winner on its own goal. Neither one tells you whether the winner made money. If that question matters, pick a testing tool that scores tests on revenue. Otherwise you are reconciling three systems: replay, testing and payments.

How to choose

Answer three questions in order:

1. Do you need to watch individual sessions? If yes, choose Crazy Egg, PostHog, PageSense or Contentsquare, or pair Humblytics with Clarity. If heatmaps and funnels are enough, every tool here works.
2. Who will build the tests? A marketer on Webflow, Framer, Shopify or WordPress needs a no-code editor: Humblytics, Crazy Egg, PageSense or VWO. An engineer working in the product can use PostHog's feature-flag experiments.
3. What counts as winning? If a click or a form submit is the goal, any of these tools will score it. If the goal is revenue on Stripe, check whether the tool can see your payments before you buy. Humblytics is built around that question. Contentsquare offers revenue attribution on its sales-led Pro plan.

A check before you buy any testing tool

Testing needs conversions, not just visitors. Detecting a 10% relative lift takes roughly 1,570 conversions per variant, whether your baseline conversion rate is 2% or 10%. A site with heavy traffic but 40 sales a month will wait a long time for a conclusive result in any tool on this list. Heatmaps, funnels and attribution have no such floor and are useful from the first day.

Frequently asked questions

Which Hotjar alternative has A/B testing?

Humblytics, Crazy Egg, PostHog, Zoho PageSense and VWO all include A/B testing. Humblytics scores tests on revenue in Stripe or Foxy and starts at $79/month. Crazy Egg includes unlimited A/B testing from its $99/month Plus plan. PostHog runs experiments on feature flags with a usage-based free tier. PageSense includes testing from its Enterprise tier at US$29.42/month billed annually. VWO is quote-only. Contentsquare, which now owns Hotjar, includes A/B testing only on its custom-priced Pro and Enterprise plans.

Does Hotjar do A/B testing in 2026?

Not on its self-serve plans. Hotjar is now Contentsquare. The Free and Growth plans have no A/B testing and connect to Optimizely, AB Tasty or Kameleoon instead. "A/B testing & outcomes analysis" is listed only under Contentsquare's Pro and Enterprise plans, both custom-priced (contentsquare.com/pricing, 26 October 2026).

What is the cheapest Hotjar alternative with A/B testing?

Among tools that publish a price, Zoho PageSense is the cheapest at US$29.42/month billed annually for 10,000 monthly tracked users. PostHog can cost $0 if your usage stays inside its free allowances, but its experiments assume a developer. Crazy Egg's cheapest plan with testing is $99/month.

Is there a heatmap tool that shows which pages drive revenue?

Yes. Humblytics matches on-site sessions to revenue from Stripe or Foxy and to Meta and Google Ads spend, so you can see revenue by page, campaign and A/B test variant alongside heatmaps. Contentsquare offers conversion and revenue attribution on its sales-led Pro plan. Most replay-first tools, including Microsoft Clarity, Crazy Egg and Mouseflow, report behavior and goals but not payment-processor revenue.

Can I use Microsoft Clarity for A/B testing?

No. Clarity is a free replay and heatmap tool and does not run experiments. To test with Clarity you need a second tool. Teams often keep Clarity for replay and add a testing tool next to it.

Which Hotjar alternative has both session replay and A/B testing?

Crazy Egg (Plus and above), PostHog, Zoho PageSense (Enterprise tier and above), VWO, and Contentsquare's Pro and Enterprise plans. Humblytics does not have session replay.

Sources

Read from each vendor's own page on 26 October 2026 unless marked otherwise.

• Contentsquare pricing, where hotjar.com/pricing resolves: contentsquare.com/pricing
• Crazy Egg pricing: crazyegg.com/pricing
• PostHog pricing: posthog.com/pricing; session replay free allowance: posthog.com/session-replay; experiments and visual editor status: posthog.com/experiments
• Zoho PageSense pricing: zoho.com/pagesense/pricing (A/B testing tier inclusion verified 17 August 2026)
• VWO / Wingify pricing: wingify.com/pricing
• Microsoft Clarity: clarity.microsoft.com
• Mouseflow pricing: mouseflow.com/pricing
• Humblytics pricing and product facts: humblytics.com/pricing, humblytics.com/llms.txt

Related reading: 9 best Hotjar alternatives · Hotjar pricing 2026 · Hotjar vs Microsoft Clarity · Best heatmap tools