Engagement rate
Updates as you typeLikes do not pay. Humblytics shows which posts send visitors who sign up or buy. See revenue attribution →
How engagement rate works
Engagement rate = (engagements ÷ followers) × 100
Typical engagement rate by platform
- 1% to 3%
- TikTok
- 3% to 6%
- YouTube
- 2% to 5%
- 0.5% to 2%
- 0.1% to 0.5%
- X (Twitter)
- 0.02% to 0.5%
Smaller accounts usually see higher rates.
How do I calculate my Instagram engagement rate?
Add up the likes, comments, shares and saves on your posts, divide by your follower count and multiply by 100. Pick Instagram above to compare against its benchmark.
Is a 2.5% engagement rate good?
On Instagram it sits inside the typical 1% to 3% range. On TikTok, where 3% to 6% is typical, it is below average.
Is a 4.2% engagement rate good on Instagram?
Yes. It is above the typical Instagram range of 1% to 3%.
Is 7% engagement good?
It is above the typical range on every platform listed here, including TikTok at 3% to 6%.
Engagement rate by followers or by reach?
By followers is the standard and easier to calculate. By reach is more accurate because not every follower sees each post, but it needs your analytics.
How do I improve my engagement rate?
Post consistently, open with a strong hook, ask questions, reply to every comment and test formats to see what your audience responds to.
Turn social engagement into tracked conversions.
Engagement gets attention. Humblytics shows you which social traffic actually converts, with UTM tracking and first-party attribution matched to your payments.
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