CTR calculator

Your click-through rate from clicks and impressions, against ads, email and social.

CTR results

3.50%
Click-through rate
Total clicks350
Total impressions10,000
Non-Click impressions9,650

Clicks are the start. Humblytics follows each ad click to the page it lands on and the Stripe payment that follows. See revenue attribution →

How CTR works

CTR = (clicks ÷ impressions) × 100

Click-through rate is the share of people who click your ad, link or button after seeing it.

Typical CTR by channel

Google Search ads
3% to 5%
Google Display
0.5% to 1%
Facebook ads
0.9% to 1.6%
Email
2% to 5%
Organic search, position 1
25% to 30%

How do you calculate CTR?

Divide clicks by impressions and multiply by 100. 350 clicks from 10,000 impressions is a 3.5% CTR.

What is a good CTR?

It depends on the channel: 3% to 5% for Google Search ads, 0.5% or more for display, 2% to 5% for email. Compare against your own history too.

Is a 12% CTR good?

For paid ads and email it is well above the typical ranges listed here. Only top organic search results usually run higher.

How do I improve my CTR?

Write sharper headlines and ad copy, test calls to action, tighten targeting and A/B test creative.

Does a high CTR always mean success?

No. A high CTR with few conversions means you attract clicks but not buyers. Track CTR and conversion rate together.

More for ads & revenue

All 18 free tools
CPCCost per click, with benchmarksCPMCost per 1,000 impressionsROASRevenue per $1 of ad spend
Free to start · 5,000 data points, no card

Turn clicks into conversions you can measure.

CTR gets people to your site. Humblytics shows you what they do next, from first click to final purchase, with first-party tracking and UTM attribution matched to your payments.

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