CPC calculator

What each click costs you, from ad spend and clicks, against industry benchmarks.

Cost per click

$2.00
Cost per click
Total spend$500.00
Total clicks250
Click-through rate2.50%

A cheap click is only good if it buys. Humblytics matches Meta and Google Ads spend to the Stripe sales each ad brought in. See revenue attribution →

How CPC works

CPC = ad spend ÷ clicks

Cost per click is what you pay for each click on your ad. It is the standard price for search ads and a core measure of paid campaign efficiency.

Typical CPC by platform

Google Search
$1 to $2
Google Display
$0.50 to $1
Facebook
$0.50 to $2
Instagram
$0.40 to $1
LinkedIn
$5 to $7

Your CPC depends on industry, competition, targeting and ad quality.

How do I calculate CPC?

Divide total ad spend by total clicks. $500 for 250 clicks is a $2.00 CPC.

How do I calculate average CPC?

Use the same formula over a period or campaign: total spend for the period ÷ total clicks in it.

What is a good CPC?

One where revenue per click is higher than cost per click, given your conversion rate and order value. Track it alongside ROAS.

Is CPC better than CPM?

Use CPC when you optimize for clicks and conversions, CPM for reach and awareness. CPC ties cost to engagement.

How do I lower my CPC?

Raise Quality Score with relevant ads, a better landing page and higher expected CTR, then test copy and targeting.

More for ads & revenue

All 18 free tools
CPMCost per 1,000 impressionsCTRClick-through rate by channelROASRevenue per $1 of ad spend
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