The Humblytics blog.
Guides to A/B testing, attribution and conversion, plus honest tool comparisons.
How to Write an A/B Test Hypothesis: Template and 15 Examples by Page Type
A fill-in A/B test hypothesis template, where to find the evidence behind it, 15 example hypotheses for landing pages, pricing, signup forms, checkout and lead forms, a weak vs strong table, and how big a change has to be before a test can detect it.
A/B Testing With Low Traffic: How Much Traffic You Actually Need
How much traffic you need for an A/B test, why conversions matter more than visitors, the minimum sample size by lift, how long a test takes at your traffic level, and what to do when you do not have the volume.
A/B Testing ·
A/B Testing for Revenue per Visitor: Why Conversion Rate Can Pick the Wrong Winner
Tools & Comparisons ·
8 Best Convert Experiences Alternatives in 2026 (Prices Checked October 2026)
Tools & Comparisons ·
DataFast Alternatives in 2026: 8 Tools Ranked by the Job
Analytics ·
Does Google Analytics 4 Use Cookies? Which Ones, How Long, and When You Need Consent
Funnels ·
Ecommerce Revenue Attribution: How to Tie Every Order to a Traffic Source and Ad Campaign
Funnels ·
What Is a Good Funnel Conversion Rate? Sourced Benchmarks and How to Find Your Own
Tools & Comparisons ·
PostHog Alternatives for Marketers in 2026, Ranked by the Job
Analytics ·
Shopify Analytics: What the Built-In Reports Cover, Where They Stop, and What to Add
Marketing ·
Split URL Testing: What It Is, How It Differs From A/B Testing, and How to Run One
Marketing ·
Stripe Revenue Attribution: How to Tie Every Stripe Payment to Its Traffic Source
Marketing ·
Sudden Drop in Website Traffic? A 15-Minute Diagnostic to Find the Cause
Marketing ·
How to Track Meta and Google Ads ROAS Through to Stripe Subscriptions
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