We are still under contract. Can we start now?

Yes. Start the 14-day trial on a new campaign page that your current tool does not test, so the two tools never run on the same page. Move your other pages before your renewal date.

Can we install it on only a few campaign pages?

Yes. Add the script to the landing pages you want to measure and test. It does not need to be on every page of your site.

Can we track form completions and thank-you pages?

Yes. Form submissions are tracked automatically, and you can use a thank-you page as the test goal. If several forms share one thank-you page, use the form submission as the goal so each test counts its own leads.

Can we see a heatmap for each version?

For whole-page tests, yes: each version is its own page, so each gets its own heatmap. For changes made in the visual editor, the heatmap shows clicks for both versions together.

Do we need developers or custom event code?

No. Clicks and form submissions are tracked automatically, and you edit the new version of a page in the visual editor.

What help do we get after setup?

Your onboarding call sets up your first test with you, and chat support is included after that. For hands-on help each month, our marketing engineering plan starts at $1,500 a month with the Scale plan included: setup and up to two tests a month built for you.

Can we pay monthly? Are there traffic minimums?

Yes, you can pay monthly or yearly. Plans start at $79 a month for 500,000 events, with no enterprise traffic minimums. Scale adds five team members as your team grows.

A/B testing for enrollment landing pages

Applications by program, not pageviews

Every program page ranked by the applications it earns, then one step to test the page that matters.

Works on your current site

Custom CMS

Program pages24Last 30 daysSort: Applications

PageApplicationsVisitors

/programs/nursing-bsn746,210

/programs/cybersecurity524,880

/programs/mba-online413,960

/programs/medical-assisting382,740

/tuition195,120

/admissions/visit121,930

New A/B test

Test the nursing page headline

Brings 31% of applications, but 7 in 10 visitors leave before requesting info.

Goal: Application submitted
Split: 50 / 50
Variant B: Become an RN in as little as 3 years

Save draftStart test

Edit the program page, not the code

Click a headline, button or section and change it in place. Your admissions team reviews before anything goes live.

Headline test/programs/nursing-bsnReview test

Larkspur CollegeRequest info

Heading h1

Become an RN in as little as 3 years

Day and evening classes, clinicals near you, and an admissions advisor from your first question.

Check your eligibility

Next startJanuary

FormatDay or evening

AidFor those who qualify

Request information

NameEmail

ProgramStart term

Headingh1

Variant B

Become an RN in as little as 3 years

Control

Bachelor of Science in Nursing

GoalApplication submitted

Tests scored in applications

Every variant gets a winner, a confidence level and the lift it earned. Your team reviews it, then applies it.

Nursing page · headline testWinner found

Ran: Sep 2 – Sep 23
Visitors: 4,120
Goal: Application submitted
Lift: +21.9%95% confidence

Control3.2%

Variant B3.9%

Apply variant BView report

Renewing VWO or AB Tasty this year?

VWO and AB Tasty are now one company, Wingify. A renewal is a good time to check what you use and what you pay for.

What the merger means at renewal

Before you sign again

Usage: Compare the traffic your plan covers with the traffic your tests use.
Features: List the features your team used this year, and the ones it did not.
Terms: Find the renewal date, the notice period and the billing term.
Script: Check which pages need the testing script, and which do not.

Every contract is different. Check your own agreement.

Ask any vendor these

QuestionHumblytics

How much traffic are we paying for, and how much do we use?Plans count events only on the pages you install it on. Business covers 500,000 a month.

Can we pay monthly?Yes. Monthly or yearly, and you can cancel anytime.

Is the price published?Yes. $79 a month for Business, $279 for Scale.

Does the script have to run sitewide?No. Add it to the campaign pages you test and nowhere else.

Can we add the people joining our team?Scale includes five team members.

Switch before your renewal date.

Your onboarding call is included. Bring your current test list.

Day 1
Add the script to one campaign page
Start the 14-day trial and paste one line into the page header.
Day 1
Run Lighthouse before and after
Check the page speed yourself before you add more pages.
Week 1
Rebuild your live tests
Text, button, image and whole-page tests, in the visual editor.
Week 1
Set the submitted form as the goal
Or the thank-you page. No custom event code.

How enrollment teams use Humblytics.

Examples you can set up in your first weeks. The numbers shown are sample data.

Example 1

Find the campaigns that bring real inquiries

See submitted request-info forms by campaign and program, then move budget to the ads that bring leads, not the ones that bring clicks.

Example 2

Test a new program page before you scale spend

Launch two versions of a new program landing page, send half your campaign traffic to each and keep the one that brings more applications.

Example 3

Count the leads on each program page

Make the submitted request-info form the goal on each program page. Every test counts its own leads, even when all forms share one thank-you page.

Example 4

Share results with admissions leadership

Send a view-only report link with inquiries by campaign and test results. Nobody needs another login.

Built for paid enrollment campaigns.

Works on WordPress, Webflow or a custom CMS. Campaign links from every channel and Meta Ads spend are matched to the leads they bring in.

Dot-matrix portrait of adult learners on a college campus

New application2 min ago

Program: Nursing BSN
Source: Meta · fall intake
Landed on: /programs/nursing-bsn
Page seen: Variant B

Test the changes that bring in more leads.

Headlines, button colors, images, form length and whole page versions. Edit them without code. Each test counts submitted leads, not clicks.

How many inquiries you need to run a test

Program page headline

Lead with the outcome students want

AMaster of Business Administration

BEarn your MBA in 16 months, part time

Request-info form

Ask for less before the first reply

A11 fields, including transcript upload

B4 fields: name, email, program, start term

Apply button

Put the next step where it’s needed

A“Apply” only at the bottom of the page

B“Check your eligibility” after tuition

Choose the plan that fits your website.

Analytics, heatmaps, funnels, A/B testing and revenue attribution on every plan. Start with 14 days free.

Business

Scale

$239

Save $480

Per month, billed $2,868 yearly

For growing teams and several brands with more volume.

1M events/month
Unlimited active A/B tests, funnels & heatmaps
5 team members
Everything in Business, at higher volume

Book a demo

14-day trial available

Enterprise

Custom

Get a custom quote

For organizations with custom capacity and support needs.

Unlimited events and feature usage
Unlimited team members and data retention
Custom API and integrations
Priority support and dedicated specialist

Talk to sales

Scale1M events · 5 team members$239/mo EnterpriseCustom capacity and supportCustom

Frequently Asked Questions.

Answers to common questions. You can also ask our AI assistant about your site.

See all questions

The script is about 16 KB compressed and loads in the background, so your page content is not held up. Only the part of the page being tested waits for its version. We suggest running Lighthouse before and after you install it.

Start on your own. Get help when you need it.

Book a 30-minute onboarding call and we'll set up your first test with you. Or start a free trial and add the script to one landing page first.

Start free trial Book a demo

14-day trial · Card required to start · Cancel anytime

MBA page · headline testWinner found

Control7.0%

Variant B8.4%

+20.0%request-info rate · 95% confidence

A/B testing for enrollment landing pages.