Dedication Agents · Digital Marketing Agency · United States · 5-15 employees
Dedication Agents Lifts Client Conversion Rates 28% with Humblytics
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- Avg. Conversion Lift
- +28%
- Client Sites Optimized
- 30+
- Testing Velocity
- 4×
Dedication Agents managed 30+ client websites but had no scalable way to run A/B tests across them. Every optimization required custom dev work per site.
They rolled out Humblytics across their entire portfolio in a single week. No per-site engineering. No client-side complexity.
Within 60 days, they had a repeatable testing playbook delivering measurable lifts for every client.
“The easy-to-use A/B testing feature helped us increase conversion rates by 28% on our latest project. We went from pitching optimization as a concept to showing clients hard numbers every month.”
The challenge
Dedication Agents is a performance-focused digital marketing agency managing websites, paid media, and conversion optimization for over 30 clients across e-commerce, SaaS, and professional services. Their team knew that A/B testing and behavior analytics were essential to delivering results, but scaling those capabilities across a diverse client portfolio felt impossible.
Every client site ran on a different stack, Webflow, WordPress, Shopify, custom builds. Traditional A/B testing tools required per-site technical setup, often involving the client's own developers. Some clients didn't have developers at all. The agency's growth team spent more time coordinating implementations than actually running experiments.
Reporting was another bottleneck. Clients wanted proof that the agency's work drove measurable outcomes. But stitching together data from Google Analytics, Hotjar, and various testing tools into coherent client reports consumed hours each week. The team lacked a unified view of behavior, testing, and conversion data across their portfolio.
The result: optimization work was reserved for the agency's largest accounts. Smaller clients received generic best-practice recommendations instead of data-driven experiments. The agency was leaving revenue on the table, both theirs and their clients'.
The approach
Dedication Agents adopted Humblytics as their standard CRO platform across all client accounts. The multi-site architecture meant they could manage every client from a single dashboard while keeping data isolated per account.
Installation was the first breakthrough. A single script tag per site, regardless of platform, gave the team click and scroll heatmaps, form analytics, funnels and A/B testing capabilities within minutes. No developer handoffs. No platform-specific integrations. No waiting on client engineering teams.
The agency built a standardized optimization workflow. For each new client, they started with two weeks of passive data collection: click and scroll heatmaps on key landing pages, form analytics on lead capture flows, and funnels through high-exit paths. This "discovery sprint" replaced the old approach of guessing what to test based on industry best practices.
With behavioral data in hand, the team prioritized tests by estimated impact. They developed a scoring system: pages with high traffic but low conversion got tested first. Within each page, elements that heatmaps showed users ignoring or struggling with became test candidates.
How they did it.
Week 1-2: Portfolio-Wide Rollout
The team installed Humblytics across all 30+ client sites in five working days. Each installation took under 10 minutes, paste the script, verify events firing, move to the next site. By end of week two, every client had click and scroll heatmaps, form analytics and funnels actively collecting data.
They created a standardized weekly review template and shared view-only dashboards with each client. This reduced manual report assembly and gave clients direct visibility into site behavior without implying an automated email-report feature.
Week 3-4: Discovery Sprints
With two weeks of behavioral data collected, patterns emerged across the portfolio. E-commerce clients shared common friction points: product page CTAs below the fold, complex checkout flows, and missing trust signals near purchase buttons. SaaS clients had different issues: demo request forms with too many fields, pricing pages with unclear tier differentiation, and buried social proof.
The team categorized insights by vertical and created a "quick wins" list for each client. Simple, high-confidence tests that could launch immediately based on clear behavioral evidence.
Week 5-8: Systematic Testing at Scale
Dedication Agents launched their first wave of A/B tests across 15 client sites simultaneously. Each test targeted a specific, data-backed hypothesis. No more guessing. No more "let's try changing the button color" without evidence.
The results validated the approach. Across the first batch, 11 of 15 tests produced statistically significant improvements. Average conversion lift was 22% on winning variants. The team documented each test's hypothesis, variant, and result, building an internal knowledge base that accelerated future testing.
By week 8, they had established a biweekly testing cadence: review results Monday, design new variants Tuesday, launch by Wednesday. Each client received at least one active test at all times.
The results.
+28% Average Conversion Lift
Across the client portfolio, A/B tests delivered an average 28% improvement in primary conversion metrics. E-commerce clients saw higher add-to-cart rates. SaaS clients saw more demo requests. Service businesses saw more form submissions.
30+ Sites Under One Dashboard
Managing optimization across a diverse portfolio became operationally simple. One login, one interface, one reporting workflow. The team reclaimed 15+ hours per week previously spent on tool switching and manual data aggregation.
4× Testing Velocity
The agency went from running 2-3 tests per month across all clients to 8-12. Faster iteration meant faster learning. Clients saw results sooner, and the agency built a compounding knowledge base of what works across verticals.
| Metric | Before | After |
|---|---|---|
| Average conversion lift | Baseline | +28% |
| Tests per month | 2-3 | 8-12 |
| Report assembly time | 4+ hrs/week | < 30 min/week |
| Clients receiving active tests | 3-5 | 30+ |
Key takeaways
Platform-agnostic tooling unlocks agency scale.
When your testing platform works identically on Webflow, WordPress, Shopify, and custom builds, you eliminate the biggest bottleneck to multi-client optimization. No per-site engineering means you can treat every client as a testing opportunity.
Behavioral data beats industry benchmarks.
Generic best practices are a starting point, not a strategy. Click and scroll heatmaps, funnels and form analytics on each client site revealed friction points that no benchmark report could predict. Real user behavior on real pages drives better hypotheses.
Standardize the workflow, customize the tests.
Dedication Agents used the same discovery-prioritize-test-report process for every client. The workflow was consistent; the insights and test variants were unique to each site. This balance of process and creativity is what made scaling possible.
Show clients the data, not just the results.
Sharing heatmaps, funnels and form drop-off data with clients transformed the relationship. Instead of asking clients to trust the agency's intuition, they showed them where users struggled. This built trust and made test approvals faster.
Build an internal knowledge base from every test.
Documenting hypotheses, variants, and results across 30+ sites created a proprietary optimization playbook. Patterns emerged across verticals: e-commerce CTA placement rules, SaaS form length thresholds, service business trust signal positioning. This knowledge compounded and made every subsequent test smarter.
The playbook
- 01Audit every client site for Humblytics compatibility (script tag install).
- 02Roll out tracking across the full portfolio in one sprint.
- 03Run a 2-week discovery sprint: heatmaps, funnels and form analytics.
- 04Score pages by traffic × inverse conversion rate to prioritize tests.
- 05Launch quick-win tests on highest-impact pages first.
- 06Share behavioral data with clients to build trust and accelerate approvals.
- 07Establish a biweekly test cadence: review Monday, launch Wednesday.
- 08Document every test result into a vertical-specific knowledge base.
- 09Standardize weekly reviews and share view-only Humblytics dashboards.
- 10Package CRO as a recurring service line with proven, data-backed ROI.
Try Humblytics free for 14 days.
Add the script to your site, find the page to improve, test a change and keep the version that earns more.
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