Humblytics vs Mixpanel: which should you choose?
Updated July 2026
How Humblytics compares to Mixpanel
Both measure behavior. The difference is which surface they measure and whether you can change it yourself.
In one sentence: Mixpanel is a product-analytics platform for in-app event analysis, cohorts, and retention, with experiments assigned through feature flags in your own code; Humblytics is a marketing CRO stack with a no-code visual A/B editor, heatmaps, funnels, and Stripe-verified revenue attribution at flat pricing.
When each wins: Mixpanel wins for product and data teams that need deep event modeling, retention curves, cohort analysis, and flag-based rollouts inside an app, and it has a generous free tier to start on. Humblytics wins for marketers and agencies that need to ship a landing-page test today, without engineering, and score it in verified Stripe revenue instead of an event count.
One install replaces the whole stack.
Analytics, A/B testing, heatmaps, funnels, and Stripe-verified revenue attribution, from one lightweight, cookie-free script.
A/B Split Testing
Ship a variant in 60 seconds, no dev queue. Every test is scored on the Stripe revenue it produced, not click proxies.
Funnel Analytics
See exactly where revenue leaks. Pinpoint the step where buyers drop off, before they reach checkout.
Revenue Attribution
Tie ad spend to real Stripe payouts. ROAS by channel, campaign, and keyword, not last-click guesses.
API for Agents
Point Claude or Codex at the funnel. One REST call per metric, so your agent reads the data and ships the test.
Real-Time Analytics
See every click, form, and pageview as it happens. Cookie-free, no sampling, no 24-hour lag.
Plugs into your stack
One script reads Stripe, your ad platforms, and your CMS or newsletter.
Built to stay out of the way
36 KB script, async-loaded and CDN-served. It never blocks render.
Why we built Humblytics
Mixpanel is genuinely excellent at what it was built for. If your question is which onboarding step drops users, how a cohort retains over twelve weeks, or where a flow branches inside your app, Mixpanel answers it with more depth than we do, and we would tell you to use it.
But a marketer's question is different. It isn't what happened, it's what happens if I change this headline. Mixpanel measures experiments, it doesn't author them for you: variants are assigned through feature flags wired into your SDK, so shipping a landing-page test means filing an engineering ticket. Humblytics gives you a visual editor on your live page instead.
The other gap is the unit of truth. Mixpanel resolves to an event; Humblytics resolves to a verified Stripe dollar. Both of us ship an MCP server, so Claude or Codex can query either one, but only one of those answers ends in revenue. Our agent can create and stop tests; promoting the winner stays your call.
One platform, plans that scale with you.
Every plan includes analytics, heatmaps, funnels, the visual A/B editor, and cross-domain tracking. Pay for traffic, not features.
For solo marketers validating one revenue leak.
14-day free trial · Cancel anytime
Everything you need to validate:
- 10K events/mo · 5 websites
- 1 A/B test · 1 funnel · 1 heatmap
- 25 AI insights/mo
- Meta & Google Ads attribution
- Hosted MCP server + API access (Claude, Codex, Cursor)
For teams letting Claude or Codex operate the loop.
14-day free trial · Cancel anytime
Everything in Plus, plus:
- 500K events/mo
- Unlimited websites
- 5 A/B tests · 5 funnels · 5 heatmaps
- 200 AI insights/mo
- All ad connectors (Meta, Google)
For growth teams running 10+ experiments a month.
Everything in Business, plus:
- 1M events/mo
- Unlimited A/B tests, funnels & heatmaps
- 1,000 AI insights/mo
- 5 team members
- Priority AI processing
Running an agency or managing enterprise accounts?
Custom events, unlimited team members, dedicated specialist, and SLA-backed support.
What counts as an event?
Pageviews, clicks, and form submits — auto-tracked from one script. Heatmap interactions are bundled into pageviews.
What if I exceed my limit?
We email you at 75% usage. Past the limit you get a 3-day grace period, then tracking pauses until you upgrade, add an events add-on ($39/mo per 1M), or your limit resets on the 1st of the month.
Can I cancel anytime?
Yes. Month-to-month, cancel in two clicks. Your card won't be charged until the 14-day trial ends.
Add-ons & overflow pricing
Extra Data Events $39/mo per 1M events
Scale tracking beyond your plan limit
Extra Data Events $129/mo per 5M events
Bigger overflow pack for high-traffic sites
Extra Seats $9/mo per seat
Add team members beyond 5 on Scale
Compare all features across plans
| Feature | Plus | Business | Scale |
|---|---|---|---|
| Analytics | |||
| Events / month | 10K | 500K | 1M |
| Websites | 5 | Unlimited | Unlimited |
| Cookie-free tracking | |||
| Cross-domain tracking | |||
| Revenue tracking (Stripe) | |||
| Testing & Optimization | |||
| A/B split tests / month | 1 | 5 | Unlimited |
| Funnels | 1 | 5 | Unlimited |
| Heatmaps | 1 | 5 | Unlimited |
| Visual A/B editor | |||
| Agent & API | |||
| API access | |||
| AI insights / month | 25 | 200 | 1,000 |
| MCP server (Claude · Codex · Cursor) | |||
| Priority AI processing | — | — | |
| Ad attribution | |||
| Meta & Google Ads | |||
| Form connectors | |||
| Team | |||
| Team members | 1 | 1 | 5 |
| Email support | |||
All plans include the hosted MCP, heatmaps, funnels, visual A/B editor, cookie-free tracking, and public share links.
Change the page. Prove the dollar.
No-code visual A/B editor, heatmaps, funnels, cookie-free analytics, and Stripe-verified revenue attribution, flat pricing from $19/mo.