Does Fathom have A/B testing or heatmaps?

No. Fathom is analytics-only, pageviews, events/goals, UTM attribution, and up to 50 sites. It has no A/B testing, heatmaps, or funnel builder. Humblytics includes all of those plus revenue attribution.

How much does Fathom cost vs Humblytics?

Fathom starts at $15/mo and scales by pageviews, with up to 50 sites on the base plan and no free tier (7-day trial). Humblytics starts at $79/mo with analytics, A/B testing, heatmaps, funnels, and revenue attribution included on every plan.

Can Humblytics track revenue the way an ecommerce tool does?

Yes. Humblytics connects to Stripe and attributes revenue to the pages, funnels, and A/B variants that produced it. Fathom can track basic events but doesn't verify revenue against Stripe charges.

Is Fathom better for managing many sites?

Fathom's base plan includes up to 50 sites, which is great value for portfolio owners who only need traffic numbers. If those sites also need testing, heatmaps, funnels, or revenue attribution, Humblytics covers the full conversion workflow.

Humblytics vs Fathom, Privacy Analytics + A/B Testing in One (2026)

Updated July 2026

Humblytics vs Fathom: which should you choose?

Fathom is a clean, cookieless analytics tool from $15/mo, known for simplicity, forever data retention, and up to 50 sites on its base plan, a trusted GA4 replacement when you just want the traffic numbers. Humblytics bundles A/B testing, heatmaps, funnels, and Stripe-verified revenue attribution with analytics in one script from $79/mo. Pick Fathom for the simplest multi-site privacy dashboard; pick Humblytics when reporting alone isn't enough and you need to test and prove revenue.

How Humblytics compares to Fathom

When each wins: Fathom wins for the simplest multi-site privacy dashboard, forever retention, and rock-bottom complexity. Humblytics wins when you want experiments, behavior heatmaps, funnels, and revenue attribution from the same tool.

See all comparisons

FeatureHumblyticsFathom

Web analytics

Multi-step funnelsBasic events

Revenue attributionStripe-verified

No-code A/B testing

Click & scroll heatmaps

Visual editor

MCP server for agents (Claude or Codex)Reads the funnel, ships the testNone official

Sites on base planMultipleUp to 50

Starting price$79/mo$15/mo

Every plan gets every tool.

Analytics, heatmaps, funnels, A/B testing and revenue attribution on every plan. Start with 14 days free.

Business

Scale

$239

Save $480

Per month, billed $2,868 yearly

For growing teams and several brands with more volume.

1M events/month
Unlimited active A/B tests, funnels & heatmaps
5 team members
Everything in Business, at higher volume

Book a demo

14-day trial available

Enterprise

Custom

Get a custom quote

For organizations with custom capacity and support needs.

Unlimited events and feature usage
Unlimited team members and data retention
Custom API and integrations
Priority support and dedicated specialist

Talk to sales

Scale1M events · 5 team members$239/mo EnterpriseCustom capacity and supportCustom

Frequently Asked Questions.

Common questions, answered.

See all questions

Fathom is cookieless and focuses on simple privacy-first reporting. Humblytics attributes traffic with first-party UTM and session data matched to Stripe payments, and adds A/B testing, heatmaps, funnels, and Stripe-verified revenue attribution in the same script. Confirm your own consent obligations with counsel.

Keep the simple stats. Add the growth stack.

Web analytics plus A/B testing, heatmaps, funnels, and Stripe revenue attribution, in one script from $79/mo.

Start free trial Book a demo

14-day trial · Card required to start · Cancel anytime

/pricing · headline testWinner found

Control$1.12

Variant B$1.79

+59.4%revenue per visitor · 95% confidence

Simple stats, plus more ways to grow.