Framer A/B testing

Test any element, not whole-page copies.

Framer's native tests duplicate the entire page and can only count same-day conversions. Humblytics tests a single headline or CTA, tracks across days and devices, and scores it on Stripe revenue.

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Framer teams testing on any plan, not just Pro

  • Adapta
  • Seymourpowell
  • Foxy
  • Case IQ
  • BuildBetter
  • Osteoboost

What you gain

  • Element-level tests, no duplicated pages
  • Conversions tracked across days and devices
  • A click and scroll heatmap on each variant
  • Winners picked on Stripe revenue, not clicks

What Framer A/B still does better

  • Lives on the Framer canvas, with nothing external to add
  • Cookie-free by default
  • Bundled into an add-on you may already pay for

What it costs

$79/moEvery tool

Humblytics. Every feature on every plan.

$50/mo add-on

Framer A/B. Convert, billed on events, needs Pro at $30/mo

Updated July 2026

What's the best way to A/B test a Framer site in 2026?

Framer's native A/B testing (part of the paid Convert add-on, Pro plan and up) is cookie-free and built into the canvas, but it duplicates the whole page per variant and only measures same-day conversions. Humblytics runs as a script on any Framer plan, tests any element without duplicating pages, tracks conversions across days, and scores each variant on Stripe-verified revenue, from $79/mo. Pick Framer's native tests to stay fully on-canvas; pick Humblytics for element-level tests tied to real revenue.

Side-by-side: Framer A/B testing vs Humblytics

When each wins: Framer's native tests win when you want to vary an entire page design on-canvas with zero external tools. Humblytics wins when you need element-level tests, multi-day attribution, heatmaps per variant, and proof that a variant earned revenue.

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FeatureHumblyticsFramer A/B
Test individual elements (no page duplication)Whole page only
Variants per testMultipleUp to 5
Conversion windowAcross days + devicesSame-day only
Click & scroll heatmaps
Multi-step funnelsConvert add-on
Winners scored in Stripe revenuePer variant
Built-in web analyticsIncludedBasic
MCP server for agents (Claude or Codex)Reads the funnel, ships the testNone official
Plan availabilityAny plan, $79/moPro + Convert add-on

Every plan gets every tool.

Analytics, heatmaps, funnels, A/B testing and revenue attribution on every plan. Start with 14 days free.

Business

Most popular

$65

Save $168

Per month, billed $780 yearly

For one brand measuring what earns and testing what improves.

  • 500K events/month
  • Unlimited websites
  • 5 active A/B tests · 5 funnels · 5 heatmaps
  • Revenue and ad attribution for Meta and Google Ads
  • Hosted MCP + REST API
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Frequently Asked Questions.

Common questions, answered.

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Yes. Framer offers native A/B testing as part of its paid Convert add-on (Pro plan and up). You right-click a page to create a variant, which duplicates the whole page. It's cookie-free and uses a Bayesian model, but it caps at 5 variants per page and only measures same-day conversions because its anonymous visitor ID resets daily.

Test any element. Score it in revenue.

Element-level tests, multi-day attribution, heatmaps per variant, and Stripe revenue, on any Framer plan from $79/mo. Launch your first test without a developer.

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/pricing · headline testWinner found
Control$1.12
Variant B$1.79

+59.4%revenue per visitor · 95% confidence