Changelog
Revenue Attribution & Payment Integrations
You can now connect payment providers like Stripe and Foxy to attribute revenue back to campaigns and A/B tests, making it easier to measure which channels and variants drive actual customer growth.
You can now attribute revenue directly to your campaigns, traffic sources, and even A/B test variants - bringing full revenue visibility into Humblytics.
What’s New
Revenue Attribution
See exactly which marketing channels and experiments drive paying customers. Connect your payment provider and track how your traffic converts into revenue.
Payment Provider Integrations
We’ve added support for the first set of payment integrations:
Stripe Integration – Attribute sales to campaigns, traffic sources, and split test variants.
Foxy Integration – Track the complete purchase flow from cart to receipt.
More payment providers are on the way to ensure full coverage across e-commerce and SaaS platforms.
Split Test Revenue Goals
With this release, you can now set revenue as your primary goal when running A/B split tests. Measure how your control and variant impact both customer acquisition and total revenue generated.
Why It Matters
Perfect for media and growth teams running paid campaigns to VSL or landing pages—see how different headlines or offers influence not just conversions, but the actual dollars earned per visitor.
How It Works
Connect your payment provider (Stripe or Foxy).
Create a new split test in your Humblytics dashboard.
Select Revenue as your test goal.
Setup takes just a few minutes, and you’ll finally know which channels and creatives drive profitable growth.
Get Started
Follow the installation guides to connect your payment provider.
Need help? Reply to this email and our team will help you get set up.
