Free Website Analytics Tools (2026): 7 Free Google Analytics Alternatives

The short answer: For plain traffic numbers at no cost, Google Analytics 4 and Cloudflare Web Analytics are free with no traffic cap, and Microsoft Clarity is free forever with heatmaps and session recordings. Umami has a free cloud plan of 100,000 events a month for 1 site, and PostHog gives 1 million events a month free. Plausible has no free hosted plan, only a 30-day trial, though you can host it yourself. Humblytics gives the first 25,000 data points free with no card, and covers analytics, heatmaps, funnels, A/B tests and ad tracking in one script, which your AI agent can install. Every limit below was read on the vendor's own page on 3 November 2026.

"Free" means different things. Some tools are free forever. Some are free up to a limit. Some are free only if you run the server yourself. This list says which is which.

At a glance

1. Google Analytics 4

The default. Free, deep, and connected to Google Ads. The downside is that it is hard to read, and most reports take setup. If you want to ask an AI agent about your GA4 data, Google now has an official read-only MCP server; see how to connect Google Analytics to Claude.

Pick it if you already know GA4, or you run Google Ads and want them linked.

2. Microsoft Clarity

Microsoft says Clarity is "free forever" with "no limits on traffic" (clarity.microsoft.com, 3 November 2026). It gives heatmaps and session recordings, which most free tools do not. It is not a full traffic and campaign tool, so many sites pair it with GA4.

Pick it if you want to watch how people use your pages and pay nothing.

3. Cloudflare Web Analytics

Free, and your site does not have to be on Cloudflare: you can add a small JavaScript beacon instead. Cloudflare says it uses no cookies or localStorage. It shows top pages, views, referrers, countries and page speed (cloudflare.com/web-analytics, 3 November 2026).

Pick it if you only need simple traffic numbers.

4. Umami

Open source and privacy-first. The free Hobby plan on Umami Cloud covers up to 100K events a month for 1 website with 6 months of data. The first paid plan is $20 a month, and self-hosting is free (umami.is/pricing, 3 November 2026).

Pick it if you want a clean, simple dashboard and are fine with one site on the free plan.

5. PostHog

The biggest free tier on this list. PostHog's free tier needs no card and includes 1M analytics events, 5K session recordings and 1M feature flag requests a month; experiments are billed with feature flags (posthog.com/pricing, 3 November 2026). It is built for product and engineering teams, so setup usually needs a developer. Read our PostHog pricing guide and PostHog alternatives.

Pick it if you have a developer and want analytics, replay and flags in one place.

6. Plausible

Plausible is simple and privacy-first, but its hosted plans are paid: on 3 November 2026 plausible.io listed Starter at $9, Growth at $14 and Business at $19 a month for 10k monthly pageviews, with a 30-day free trial. It is open source, and the free route is hosting it yourself. See Plausible alternatives.

Pick it if you are happy to pay a small fee, or to run your own server.

7. Humblytics

Humblytics is website analytics, A/B testing, heatmaps, funnels and ad attribution in one script, built so your AI agent can set it up and use it. Paste one prompt into Claude Code, Codex or Cursor, and the agent reads app.humblytics.com/agent.md, signs you up (you open one confirm link), adds your site and installs the script. Then you can ask it which pages and ads make you money.

The first 25,000 data points and 1 site are free, with no card. A data point is one tracked event, such as a pageview or click. After that the Agents plan is $39 once for 100,000 data points over 12 months; team plans are $79 and $279 a month.

Limits: the free start is a start, not a forever plan: when the data points run out, tracking pauses until you buy more. No session replay. Revenue comes from Stripe or Foxy, ad spend from Meta Ads and Google Ads.

Pick it if you want to see which pages and ads make money and test changes, without wiring up three tools.

How to choose

• Just traffic, free forever: Cloudflare Web Analytics or GA4.
• See how people use a page: Microsoft Clarity.
• Simple and private, one site: Umami's free plan.
• A developer on the team: PostHog.
• Traffic, heatmaps, A/B tests and ad revenue in one tool, set up by your AI agent: Humblytics.

FAQ

What is the best free website analytics tool?

For plain traffic with no limit, Google Analytics 4 or Cloudflare Web Analytics. For heatmaps and recordings, Microsoft Clarity. For the largest free allowance with product tools, PostHog.

Is there a free Google Analytics alternative without cookies?

Yes. Cloudflare Web Analytics says it uses no cookies or localStorage, and Umami is cookie-free. Humblytics' analytics script also uses no cookies or local-storage identifiers, though your site may still need consent for other tools.

Is Plausible free?

The hosted version is not. It has a 30-day free trial, then paid plans from $9 a month. The free option is to host the open-source version yourself.

Which free analytics tool also does A/B testing?

PostHog runs experiments on feature flags within its free tier, and Humblytics includes no-code A/B tests in its free start. See free A/B testing tools.