Best Analytics for Framer Sites in 2026 (Ranked, Prices Verified)

The short answer: The best analytics for a Framer site in 2026 is Humblytics ($79/mo) if the site runs paid traffic and you want A/B tests scored in Stripe revenue, Framer Analytics (included on Basic $10/mo and Pro $30/mo) if you only need traffic numbers and want zero setup, and Microsoft Clarity (free, no traffic limit) as a heatmap and session replay layer on top of either. Plausible ($9/mo), Fathom ($45/mo), Simple Analytics ($20/mo) and Google Analytics 4 (free) round out the list. All prices verified August 2026 on each vendor's own pricing page.

Framer sites break most analytics advice. There is no theme file to edit, no plugin folder, no developer on call. What you have instead is a site-level custom code field, a plugin marketplace, and a publish button that overwrites the live site every time someone changes a headline.

So this is ordered by what decides whether a tool actually works on Framer: can a designer install it without touching code, does it survive a republish, does it read Framer forms and CMS pages, and does it force a cookie banner onto a site you spent three weeks designing.

If you want the install steps instead, read how to add analytics to your Framer website.

At a glance: analytics tools for Framer compared

Quick verdict

• Best overall for Framer sites running ads: Humblytics
• Best zero setup option: Framer Analytics
• Best free tool: Microsoft Clarity for behaviour, Google Analytics 4 for Google Ads reporting
• Best simple privacy analytics: Plausible
• Best for agencies with many Framer sites: Fathom, which includes 50 sites on every plan
• Best if you need Google Ads conversion import: Google Analytics 4, because nothing else feeds Google's bidding as cleanly

What actually matters when you choose analytics for Framer

Installing without a developer

Framer keeps custom code in Project Settings, Custom Code tab, per Framer's own help article. Anything you paste there is site wide. That is the fallback route for every tool on this list.

The better route is a Marketplace plugin. Framer's plugin API exposes framer.setCustomCode() with four injection points, headStart, headEnd, bodyStart and bodyEnd, documented at framer.com/developers/custom-code. A plugin that uses it installs the tracking tag for you, which is why "install without a developer" is a real distinction on Framer rather than marketing language. Humblytics ships a Framer Marketplace plugin that takes this route.

Surviving a republish

This generates the most support tickets. Because Framer custom code is a project setting rather than an element on the canvas, republishing re-renders the site around it. Analytics that stops after a republish is almost always a different problem: someone duplicated the project, or the tag went into a single page's code component instead of project settings.

Native integration versus a pasted script

A pasted script gives you pageviews. It does not know what a Framer form is, or that a CMS collection page is a template rather than a unique URL. A native integration classifies those: Humblytics tracks links and buttons through custom attributes rather than a tag manager, and reports CMS item performance and form submission rates as first class objects.

Forms and CMS events

Framer forms submit without a page load. If your analytics counts a conversion only on a thank you page URL and your form shows an inline success state, you will record zero conversions and conclude the page is broken. Confirm the tool tracks the submit interaction directly before you trust a number.

Cookie banners

Framer's analytics page states that Framer Analytics is anonymised and GDPR compliant, so the built-in product does not add a consent requirement. Plausible, Fathom and Simple Analytics are all cookie free by design. Humblytics is built the same way: its analytics script uses no cookies or local-storage identifiers, anonymizes visitors with a one-way hash and discards raw IPs immediately. The Humblytics analytics layer does not itself require a cookie-consent banner, but a site may still need consent for other tools or uses. Google Analytics 4 and Microsoft Clarity set cookies, so adding either one to a European facing Framer site pulls a consent banner into your hero section.

How we ranked these tools

Five criteria, in order of weight for a Framer site: install effort for a non developer, what you can do after you read the number, whether a page change resolves to money or to a click, consent burden, and published pricing. Every figure below was read on the vendor's own page in August 2026.

The 7 best analytics tools for Framer sites in 2026

1. Humblytics

Humblytics is an analytics platform that puts traffic, heatmaps, funnels, A/B testing and revenue attribution behind one script, and installs on Framer through a Marketplace plugin rather than a copy and paste.

It ranks first for Framer because of the loop it closes. Framer sites are usually the top of a paid funnel: an ad points at a landing page, and the question is whether that page earns. Humblytics ties the click through to a Stripe charge with first party UTM attribution, then lets you ship a variant with no code and reports whether the change moved revenue rather than clicks. Tests auto stop at statistical confidence, so nobody calls a winner on day two. A hosted MCP server lets an agent in Claude or Codex run the loop with you.

• Best for: Framer sites running Meta ads that need the page tested and the result proven in revenue.
• Pricing: Business $79/mo (500,000 events, unlimited websites, 5 A/B tests, 5 funnels, 5 heatmaps, Meta ad attribution), Scale $279/mo (1,000,000 events, unlimited tests, funnels and heatmaps). 14 day trial. Verified on humblytics.com/pricing, August 2026.
• Pros: One script for analytics, heatmaps, funnels, testing and attribution. Analytics layer does not itself require a cookie-consent banner. Framer Marketplace plugin. Unlimited sites on every plan, which matters for studios. Agent access through MCP and a REST API.
• Limitations: No session replay, by design. Meta and Google Ads attribution are both live; other ad platforms such as TikTok or LinkedIn are not connected. $79/mo is not the cheapest entry on this list.

Related reading: how to run A/B split testing in Framer.

2. Framer Analytics (built in)

Framer ships its own analytics with paid site plans. There is nothing to install and nothing to configure, which is genuinely the lowest friction option available.

You get live visitors, unique visitors, pageviews, bounce rate, average session, and breakdowns by page, country, device, referrer and UTM campaign. Framer's analytics page states the data is anonymised, cookie free and GDPR compliant, so no banner. The catch is retention and depth. Framer's pricing comparison table lists analytics history at 30 days on Basic, 90 days on Pro and unlimited on Enterprise, so a Basic plan cannot show you last quarter.

A/B testing and funnels are not included. They live in the Convert add-on, which Framer's pricing page lists at $50 per 500,000 events on the Pro plan, and which caps you at up to 5 A/B tests. Framer's own FAQ defines an event as a pageview, a click on a tracked link, or a tracked form submission.

• Best for: Marketing sites where the only question is how many people arrived and from where.
• Pricing: Basic $10/mo, Pro $30/mo, Enterprise custom. Convert add-on $50 per 500,000 events, Pro only. Verified on framer.com/pricing, August 2026.
• Pros: Zero install. No cookie banner. UTM and campaign filtering built in. Clicks and funnels available through Convert.
• Limitations: Retention capped at 30 or 90 days on self serve plans. Testing costs extra and is capped at 5 tests. No heatmaps. No connection to a payment processor, so a winning variant is measured in tracked events, not dollars.

Worth doing the arithmetic before you buy: Framer Pro at $30 plus Convert at $50 is $80/mo for five A/B tests and 500,000 events on one site. Humblytics Business is $79/mo for five A/B tests, 500,000 events, heatmaps, funnels, Stripe revenue attribution and unlimited sites.

3. Microsoft Clarity

Clarity is the free behaviour layer almost every Framer site should have, whatever else you run.

Clarity's own site states it is free with no traffic limits and includes session recordings, heatmaps and AI summaries. On a Framer site that is a lot of value for a single pasted script: you can watch someone hit a broken interaction on mobile, or see that nobody scrolls past your second section.

• Best for: Free heatmaps and session replay alongside your main analytics.
• Pricing: Free, no traffic limits. Verified on clarity.microsoft.com, August 2026.
• Pros: Genuinely free at any scale. Recordings plus heatmaps. Fast to install through Project Settings.
• Limitations: Uses cookies, so it triggers consent obligations in the EU and UK. No A/B testing, no revenue attribution, and short data retention. It shows you the problem and then hands you nothing to fix it with.

4. Plausible Analytics

Plausible is the cleanest simple analytics product on this list and the easiest to hand to a client.

Its script is small, its dashboard is one page, and it needs no consent banner. For Framer sites it covers the useful ground: UTM campaign tracking with automatic channel grouping, automatic scroll depth, codeless goals, and reporting on which AI tools send you traffic, all listed on plausible.io.

• Best for: Simple, privacy friendly traffic reporting on a small number of sites.
• Pricing: Starter $9/mo (10,000 pageviews, 1 site), Growth $14/mo (3 sites, 3 team members), Business $19/mo (10 sites, funnels, ecommerce revenue attribution, Stats API). 30 day free trial, no credit card. Verified on plausible.io, August 2026.
• Pros: Cheapest credible paid option. No cookie banner. Funnels and revenue tracking on Business. Open source.
• Limitations: No A/B testing and no heatmaps, so you cannot act inside the tool. Site limits are tight on lower tiers, which is awkward for studios running ten client Framer sites.

5. Fathom Analytics

Fathom is the pick for anyone who runs a lot of Framer sites and hates rebuying capacity.

Every plan includes at least 50 sites, with extra sites in packs of 50 for $10/mo, and Fathom keeps your data for as long as you are a customer rather than expiring it. UTM campaign tracking and event tracking are on every plan with no add on fee.

• Best for: Studios and freelancers with a portfolio of Framer sites.
• Pricing: $45/mo up to 500,000 pageviews, $140/mo up to 5,000,000 pageviews. 7 day trial, no free plan, and Fathom states it never discounts. Verified on usefathom.com/pricing, August 2026.
• Pros: 50 sites included. Forever data retention. No cookie banner. Shared dashboards for clients.
• Limitations: Expensive at low traffic compared with Plausible. No free tier. No testing, no heatmaps, no revenue attribution to a payment processor.

6. Simple Analytics

Simple Analytics is the minimalist option: one dashboard, no configuration, EU hosted, no cookies.

• Best for: Sites where the client wants one screen they can read without training.
• Pricing: $20/mo at 100,000 pageviews, scaling on a usage slider to 2.5 million. Free plan for hobby sites with 5 websites, 1 month of history and a required badge. 14 day trial, no credit card. Verified on simpleanalytics.com/pricing, August 2026.
• Pros: No consent banner. EU hosting and data residency. Very easy to read.
• Limitations: Pricier than Plausible for the same job at low traffic. Extra users cost $20/mo each. No testing, heatmaps or revenue attribution.

7. Google Analytics 4

GA4 is last for Framer sites, and it is still the right answer for one specific job: feeding Google Ads.

If Google Ads is a meaningful channel, GA4 remains the least painful way to import conversions into Google's bidding. Everything else about it fits Framer badly. It sets cookies, so you need a banner. Its retention is short: Google's own documentation lists user and event data retention of 2 or 14 months on standard properties, with 26, 38 and 50 month options reserved for Analytics 360. And the interface is built for analysts, not for the designer who is about to change your hero copy.

• Best for: Google Ads conversion import and Looker Studio reporting.
• Pricing: Free. Analytics 360 pricing is not published. Verified on Google Marketing Platform, August 2026.
• Pros: Free, universal, integrates with Google Ads and Search Console, huge ecosystem.
• Limitations: Cookie banner required. 14 month retention ceiling on the free product. Steep learning curve. Reports conversions, not verified revenue.

For the wider category, see our Google Analytics alternatives comparison.

Choose Humblytics if you

Run paid traffic to a Framer landing page, want to test the page without opening the canvas, and need the winner proven against Stripe revenue rather than a click count. Also the right call across several Framer sites, since every plan includes unlimited websites.

Choose Framer Analytics if you

Publish a marketing site, want the number in the same tool as the design, and are content with 30 or 90 days of history. Add Convert only if five capped tests are enough and the result does not need to tie to revenue.

Choose a privacy analytics tool if you

Want a clean traffic dashboard, no consent banner, and nothing else. Plausible at $9/mo is the value pick, Fathom the multi site pick. Neither helps you decide what to change.

Frequently asked questions

Does Framer have built-in analytics?

Yes. Framer Analytics is included with paid Framer site plans and reports live visitors, unique visitors, pageviews, bounce rate, sessions, and breakdowns by page, country, device, source and UTM. Analytics history is 30 days on the Basic plan, 90 days on Pro and unlimited on Enterprise, per Framer's pricing comparison table, verified August 2026.

Can I add Google Analytics or another script to a Framer site?

Yes. Open Project Settings and use the Custom Code tab, which applies site wide. Framer also exposes four injection points to plugins (headStart, headEnd, bodyStart, bodyEnd), which is how a Marketplace plugin like Humblytics installs a tag without you writing any code.

Do I need a cookie banner on a Framer site?

Only if the tools you add set cookies. Framer Analytics, Plausible, Fathom and Simple Analytics are all cookie free, and the Humblytics analytics script sets no cookies or local-storage identifiers. The Humblytics analytics layer does not itself require a cookie-consent banner, but a site may still need consent for other tools or uses. Google Analytics 4 and Microsoft Clarity set cookies, so adding either one to a site with European visitors brings consent obligations with it.

Does my analytics break when I republish a Framer site?

No. Custom code is a project setting rather than an element on the canvas, so republishing does not remove it. If tracking stops after a publish, the usual causes are a duplicated project pointing at a different property, or a tag pasted into one page's code component instead of the project settings field.

Can I A/B test a Framer site?

Yes, two ways. Framer's Convert add-on includes A/B testing, funnels and Triggers at $50 per 500,000 events on the Pro plan, capped at five A/B tests. Humblytics includes A/B testing on its $79/mo Business plan with five tests, and scores the winner against Stripe revenue rather than tracked events. Both prices verified August 2026.

What is the best free analytics for a Framer site?

Microsoft Clarity for behaviour, since it is free with no traffic limits and includes heatmaps and session recordings. Google Analytics 4 if you need Google Ads conversion import. Simple Analytics has a free tier for hobby sites, limited to 5 websites, 1 month of history and a required badge.

Can I track Framer form submissions and CMS pages?

Yes, but check the mechanism before you trust the number. Framer forms often show an inline success state rather than redirecting to a thank you page, so any tool that counts conversions from a destination URL will report zero. Pick a tool that tracks the submit interaction directly, and confirm it treats CMS collection items as individual pages rather than one template URL.

The bottom line

Install Microsoft Clarity, because it is free and shows you where attention goes. Then pick your main tool by what happens next. If the site is a brochure, Framer Analytics is already in the box. If the site is a paid funnel, the built-in numbers stop exactly where the interesting question starts, and Humblytics at $79/mo turns the same traffic into a test whose winner is measured in Stripe revenue. Plausible, Fathom and Simple Analytics report well and none of them will tell you what to change.

All prices on this page were read on each vendor's own pricing page in August 2026. Vendors change prices; re-check before you buy.