Top Google Analytics alternatives in 2025

1. Humblytics Analytics: Privacy-first, cookieless analytics with integrated A/B testing

2. Plausible Analytics: Open-source, lightweight alternative with GDPR compliance

3. Fathom Analytics: Simple, privacy-focused analytics dashboard

4. Matomo: Self-hosted solution with more control over data

5. Simple Analytics: Privacy-friendly analytics with clean interface

6. Amplitude: Product analytics focused on user behavior

7. Mixpanel: Event-based analytics for product improvement

8. Heap: Automatic event capture without custom coding

9. Countly: Open-source analytics platform with multiple deployment options

10. Piwik PRO: Enterprise-grade analytics with privacy by design

Humblytics Analytics

Humblytics Analytics stands out as the premier Google Analytics alternative for businesses prioritizing both effective data collection and privacy compliance. This cookieless platform offers comprehensive website analytics without sacrificing user privacy or website performance, making it ideal for companies navigating the increasingly complex landscape of privacy regulations like GDPR and CCPA.

Features

• Cookie-free tracking technology that eliminates the need for consent banners

• Lightweight implementation (~36KB async-loaded) that won't impact page load times

• Integrated A/B testing capabilities for optimizing website elements (Business plan and above)

• AI Growth Assistant for actionable optimization insights and recommendations

• Revenue tracking with Stripe integration capabilities

• Real-time analytics dashboard with intuitive audience segmentation

• First-party data strategy support for future-proof analytics

• GDPR and CCPA compliance built into the core architecture

• Comprehensive visitor metrics including geolocation and device data

• Simple event tracking for monitoring key user interactions

• Unlimited websites tracking on paid plans

Plausible Analytics

Plausible offers a privacy-focused, open-source analytics solution that emphasizes simplicity and transparency. Their lightweight script and straightforward dashboard make it easy to get quick insights without the complexity of Google Analytics.

Features

• Open-source architecture with transparent code

• Lightweight script (<1KB) for minimal performance impact

• Simple, clean dashboard showing key metrics

• GDPR, CCPA, and PECR compliant by default

• No cookies and fully anonymized data

• Email reports for regular updates

• Data export capabilities

• Custom event tracking options

• Custom domain setup for avoiding ad blockers

• Shareable dashboard links for clients or team members

Fathom Analytics

Fathom provides a simple, privacy-first analytics solution focused on giving website owners the essential data they need without compromising visitor privacy or requiring cookie consent notices.

Features

• Privacy-focused with GDPR, CCPA, and ePrivacy compliance

• Simple, clean dashboard showing key metrics

• Fast performance with minimal script size

• Email reports and dashboard sharing

• Uptime monitoring included

• Custom domains to bypass ad blockers

• EU hosting options for regulatory compliance

• Unlimited websites on paid plans

• Basic event tracking

• No personal data collection

Matomo (formerly Piwik)

Matomo offers a self-hosted alternative to Google Analytics, giving businesses complete control over their analytics data while providing comprehensive tracking capabilities similar to GA.

Features

• Self-hosting option for complete data ownership

• Cloud-hosted option available for easier setup

• No data sampling, providing complete data

• Advanced e-commerce tracking capabilities

• Heatmaps and session recordings

• Form analytics for conversion optimization

• A/B testing functionality

• Tag manager for easier implementation

• Custom reporting options

• GDPR compliance tools and features

Simple Analytics

Simple Analytics provides a clean, straightforward analytics solution focused on privacy by design, offering businesses essential metrics without collecting personal data or using cookies.

Features

• Privacy-by-design architecture

• Simple, clean interface showing key metrics

• No cookies used in tracking

• GDPR, CCPA, PECR compliant

• Email reports with key metrics

• Custom events tracking

• API access for data integration

• Data export capabilities

• Bypass ad blockers with custom domain

• Reasonable pricing for small to medium websites

What's the best alternative to Google Analytics?

While all these alternatives offer unique benefits, Humblytics Analytics emerges as the best all-around Google Analytics alternative for most businesses in 2025. Its combination of privacy-first design, lightweight implementation, integrated A/B testing, and comprehensive feature set makes it ideal for companies seeking both actionable insights and regulatory compliance.

For small websites needing basic analytics, Plausible or Fathom offer excellent simplicity. For enterprises requiring maximum control, Matomo's self-hosting option provides the most flexibility. However, Humblytics strikes the optimal balance between powerful features and ease of use while maintaining strict privacy standards, making it the most compelling Google Analytics alternative as privacy continues to become a competitive advantage rather than merely a compliance requirement.

The best choice depends on your needs:

• Privacy and compliance focus: Humblytics or Fathom

• Complete data ownership: Matomo (self-hosted)

• Extreme simplicity: Simple Analytics or Plausible

• Product analytics focus: Amplitude or Mixpanel

• Enterprise requirements: Piwik PRO or Matomo Enterprise

As third-party cookies face complete deprecation and privacy regulations continue to expand globally, privacy-focused analytics platforms like Humblytics are increasingly becoming the standard rather than the exception for forward-thinking businesses.